Inner Health vs Life-Space:Which is more popular by branded search in New Zealand?
In August 2026, Inner Health had more branded searches than Life-Space among probiotic brands in New Zealand. Inner Health was estimated to have 1.4K branded searches compared to Life-Space’s 390, and held a 16.7% Share of Search versus Life-Space’s 4.5%.
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Which is more popular in search, Inner Health or Life-Space?
Compare the probiotic and gut health brands New Zealanders take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Inner Health, Life-Space. The figures are in the table below the chart.
View monthly share of search table
| Month | Yakult | Blackmores | Inner Health | Life-Space | Seed |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 36.5% | 17.5% | 4.7% | 0.26% |
| Nov 2025 | 40.8% | 38.6% | 16.5% | 3.8% | 0.28% |
| Dec 2025 | 38.7% | 39.7% | 17.3% | 4.1% | 0.16% |
| Jan 2026 | 42.5% | 38.2% | 15% | 4% | 0.28% |
| Feb 2026 | 44.1% | 39.3% | 12.1% | 4.1% | 0.44% |
| Mar 2026 | 39.9% | 40.5% | 14.9% | 4.2% | 0.51% |
| Apr 2026 | 39.9% | 38.9% | 14.8% | 5.1% | 1.3% |
| May 2026 | 39.2% | 40.3% | 14.1% | 4.8% | 1.6% |
| Jun 2026 | 40.4% | 37.5% | 16.2% | 4.5% | 1.4% |
| Jul 2026 | 40.9% | 36.5% | 16.9% | 4.2% | 1.5% |
| Aug 2026 | 39% | 38.2% | 16.7% | 4.5% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Inner Health and Life-Space comparison changed over the last 12 months?
3 findings
- Inner Health was ahead of Life-Space in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Inner Health’s estimated Share of Search among probiotic brands in New Zealand moved from 17.5% to 16.7%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
- Across the 11 months ending August 2026, Life-Space’s estimated Share of Search among probiotic brands in New Zealand moved from 4.7% to 4.5%, and its estimated monthly branded searches moved from 360 to 390.
How did search popularity change for New Zealand probiotic brands in August 2026?
0 changes
Neither Inner Health nor Life-Space moved beyond provider rounding among probiotic brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Inner Health’s and Life-Space’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Inner Health
6 branded search terms
- inner health gut health
- inner health plus
- inner health plus double strength
- inner health plus double strength probiotic
- inner health plus probiotics
- inner health probiotic
Life-Space
7 branded search terms
- life space
- life space near me
- life space nz
- life space probiotic
- lifespace
- lifespace nz
- lifespace probiotic

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