Brandwave

How popular isClinicians?

In September 2026, people searched for Clinicians by name about 2,890 times in New Zealand, a 6.6% increase from the previous year. These searches made up 17.8% of all New Zealand probiotic brand searches, placing Clinicians second out of ten brands. When we asked both ChatGPT and Google AI Overviews about probiotic brands, Clinicians appeared in two of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Clinicians is the second most searched of 10 competitors and the third most recommended in AI answers.

  1. YakultShare of searches 24.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CliniciansShare of searches 17.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. BlackmoresShare of searches 15.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Go HealthyShare of searches 13.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Inner HealthShare of searches 10.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+5 more

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Top probiotic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clinicians was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clinicians is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Go Healthy1st
  2. Inner Health2nd
  3. Clinicians3rd
  4. BioGaia4th
  5. Yakult–
  6. Blackmores–
  7. BLIS–
  8. Life-Space–
  9. Radiance–
  10. Seed–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Go Healthy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Inner Health3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGaia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yakult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BLIS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Life-Space0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Radiance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about probiotic brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which probiotic brands compete with Clinicians?

Clinicians against probiotic brands in New Zealand, by month

Share of searches by month for Yakult, Clinicians, Blackmores, Go Healthy, Inner Health, BioGaia, BLIS, Life-Space. The figures are in the table below the chart.

View monthly share of searches table
MonthYakultCliniciansBlackmoresGo HealthyInner HealthBioGaiaBLISLife-SpaceRadianceSeed
Oct 202524.8%17.7%14.5%19.2%10.3%4.4%5.3%3.1%0.62%0.09%
Nov 202524.9%18.7%15.6%19.2%9.7%4.5%4.5%2.4%0.56%0.09%
Dec 202524.7%16.2%16.5%18%11.1%5.8%4.4%2.7%0.45%0%
Jan 202626.8%16.3%15.7%19.2%9.3%5.8%3.8%2.7%0.39%0.1%
Feb 202628.9%16.4%17.5%16.2%8.4%5.9%3.5%2.7%0.31%0.1%
Mar 202625.1%18.7%16.4%18.3%9.4%5%3.9%2.8%0.35%0.09%
Apr 202625.4%15.4%16.3%17.9%10.2%7.6%3.4%3.3%0.54%0%
May 202624.8%18.3%15.7%16.9%8.6%7.5%4.6%3.1%0.51%0.08%
Jun 202625.1%18.4%15%16.2%10.6%6.8%4.4%3%0.43%0.09%
Jul 202626.6%18%15.1%13.7%11.2%6.3%5.5%3%0.51%0.08%
Aug 202624.3%18.1%14.8%15.2%11.2%6.4%6.7%2.9%0.31%0.08%
Sep 202624.7%17.8%15.7%13.5%10.7%8.9%5.2%3%0.49%0.08%

  1. 1.Yakult

    24.7%

    Held 1st. 3K estimated branded searches, -2.6% vs prior month. Share +0.4 points.

  2. 2.Clinicians

    17.8%

    Held 2nd. 2.2K estimated branded searches, -5.7% vs prior month. Share -0.3 points.

  3. 3.Blackmores

    15.7%

    Moved from 4th to 3rd. 1.9K estimated branded searches, +1.6% vs prior month. Share +0.9 points.

  4. 4.Go Healthy

    13.5%

    Moved from 3rd to 4th. 1.6K estimated branded searches, -15% vs prior month. Share -1.7 points.

  5. 5.Inner Health

    10.7%

    Held 5th. 1.3K estimated branded searches, -9.1% vs prior month. Share -0.6 points.

  6. 6.BioGaia

    8.9%

    Moved from 7th to 6th. 1.1K estimated branded searches, +31.7% vs prior month. Share +2.4 points.

  7. 7.BLIS

    5.2%

    Moved from 6th to 7th. 630 estimated branded searches, -25.9% vs prior month. Share -1.5 points.

  8. 8.Life-Space

    3%

    Held 8th. 370 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Radiance

    0.49%

    Held 9th. 60 estimated branded searches, +50% vs prior month. Share +0.2 points.

  10. 10.Seed

    0.08%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Clinicians and its closest rivals

Every comparison with Clinicians

15 comparisons

How has branded search demand for Clinicians changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Clinicians in New Zealand rose from 2.7K to 2.9K.
  • Across the 12 months ending September 2026, Clinicians’ share of searches among probiotic brands in New Zealand peaked at 18.7% in March 2026 and was lowest at 15.4% in April 2026.
  • Across the 12 months ending September 2026, Clinicians rose from 3rd to 2nd among probiotic brands in New Zealand.

How did search popularity change for New Zealand probiotic brands in September 2026?

6 changes

  1. In September 2026, BioGaia overtook BLIS to rank 6th among probiotic brands in New Zealand, with 8.9% of the searches.

  2. In September 2026, Blackmores overtook Go Healthy to rank 3rd among probiotic brands in New Zealand, with 15.7% of the searches.

  3. In September 2026, Go Healthy lost share of searches among probiotic brands in New Zealand, from 15.2% to 13.5%.

  4. In September 2026, BLIS lost share of searches among probiotic brands in New Zealand, from 6.7% to 5.2%.

  5. In September 2026, Inner Health lost share of searches among probiotic brands in New Zealand, from 11.2% to 10.7%.

  6. Estimated monthly branded searches for Radiance in New Zealand fell 14.3% over 12 measured months, from 70 to 60 in September 2026.

How are Clinicians’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Clinicians’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clinicians
  • clinicians flora
  • clinicians flora restore
  • clinicians magnesium
  • clinicians multivitamin
  • clinicians probiotic
  • clinicians supplements
  • clinicians vitamins

Do you work for Clinicians? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Clinicians compete?

Clinicians is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Supplement brands5th of 1011%Show ranking
Probiotic brands2nd of 1017.8%Shown above
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