Brandwave

Blackmores vs Clinicians:Which is more popular?

In September 2026, Clinicians had more branded searches than Blackmores among probiotic brands in New Zealand. Clinicians had about 2,170 branded searches, while Blackmores had 1,910. Clinicians made up 17.8% of all probiotic brand searches we track, and Blackmores accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about probiotic brands, Clinicians appeared in two of the five answers and Blackmores in none.

Among probiotic brands in New Zealand in September 2026

Who do people search for more?

Clinicians, about 14% more searches than Blackmores

Clinicians 2.2K searchesBlackmores 1.9K searches

Who does AI mention more?

Clinicians, mentioned in 2 of 5 answers, Blackmores in 0

Clinicians in 2 of 5Blackmores in 0 of 5

Who does AI recommend more?

Clinicians, the only one of the two named

Clinicians first in 2Blackmores never named

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Top probiotic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clinicians was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blackmores did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Go Healthy1st
  2. Inner Health2nd
  3. Clinicians3rd
  4. BioGaia4th
  5. Yakult–
  6. Blackmores–
  7. BLIS–
  8. Life-Space–
  9. Radiance–
  10. Seed–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Go Healthy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Inner Health3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGaia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yakult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BLIS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Life-Space0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Radiance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about probiotic brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Blackmores or Clinicians more popular in search?

This chart shows how often people search Google for Blackmores and Clinicians by name. Each line represents a brand's share of searches for all ten probiotic brands we track, month by month, from searches in New Zealand.

Blackmores and Clinicians among probiotic brands in New Zealand, by month

Share of searches by month for Clinicians, Blackmores. The figures are in the table below the chart.

View monthly share of searches table
MonthYakultCliniciansBlackmoresGo HealthyInner HealthBioGaiaBLISLife-SpaceRadianceSeed
Oct 202524.8%17.7%14.5%19.2%10.3%4.4%5.3%3.1%0.62%0.09%
Nov 202524.9%18.7%15.6%19.2%9.7%4.5%4.5%2.4%0.56%0.09%
Dec 202524.7%16.2%16.5%18%11.1%5.8%4.4%2.7%0.45%0%
Jan 202626.8%16.3%15.7%19.2%9.3%5.8%3.8%2.7%0.39%0.1%
Feb 202628.9%16.4%17.5%16.2%8.4%5.9%3.5%2.7%0.31%0.1%
Mar 202625.1%18.7%16.4%18.3%9.4%5%3.9%2.8%0.35%0.09%
Apr 202625.4%15.4%16.3%17.9%10.2%7.6%3.4%3.3%0.54%0%
May 202624.8%18.3%15.7%16.9%8.6%7.5%4.6%3.1%0.51%0.08%
Jun 202625.1%18.4%15%16.2%10.6%6.8%4.4%3%0.43%0.09%
Jul 202626.6%18%15.1%13.7%11.2%6.3%5.5%3%0.51%0.08%
Aug 202624.3%18.1%14.8%15.2%11.2%6.4%6.7%2.9%0.31%0.08%
Sep 202624.7%17.8%15.7%13.5%10.7%8.9%5.2%3%0.49%0.08%

How has the Blackmores and Clinicians comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Blackmores took it in December 2025, Clinicians took it in January 2026, Blackmores took it in February 2026, Clinicians took it in March 2026, Blackmores took it in April 2026, Clinicians took it in May 2026.
  • Across the 12 months ending September 2026, Blackmores’ share of searches among probiotic brands in New Zealand moved from 14.5% to 15.7%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
  • Across the 12 months ending September 2026, Clinicians’ share of searches among probiotic brands in New Zealand moved from 17.7% to 17.8%, and its estimated monthly branded searches moved from 2K to 2.2K.

How did search popularity change for New Zealand probiotic brands in September 2026?

1 change

  1. In September 2026, Blackmores overtook Go Healthy to rank 3rd among probiotic brands in New Zealand, with 15.7% of the searches.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Blackmores’ and Clinicians’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blackmores

11 branded search terms

  • blackmores
  • blackmores bio zinc
  • blackmores conceive
  • blackmores conceive well
  • blackmores executive
  • blackmores fish oil
  • blackmores insolar
  • blackmores lutein defence
  • blackmores macu vision
  • blackmores omega triple
  • blackmores probiotics

Clinicians

4 branded search terms

  • clinicians
  • clinicians flora
  • clinicians flora restore
  • clinicians probiotic

How the Brand Demand Index is measured

Other head-to-heads among probiotic brands

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