Clinicians vs Inner Health:Which is more popular?
In September 2026, Clinicians had more branded searches than Inner Health among probiotic brands in New Zealand. Clinicians had about 2,170 branded searches, while Inner Health had 1,300. Clinicians made up 17.8% of all probiotic brand searches we track, and Inner Health accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about probiotic brands, Inner Health appeared in three of the five answers and Clinicians in two. Inner Health was mentioned before Clinicians in three out of four answers.
Who do people search for more?
Clinicians, about 67% more searches than Inner Health
Who does AI mention more?
Inner Health, mentioned in 3 of 5 answers, Clinicians in 2
Who does AI recommend more?
Inner Health, named ahead of Clinicians in 3 of 4 answers
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Top probiotic brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Inner Health was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Clinicians was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Inner Health was listed before Clinicians in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Go Healthy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Inner Health3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BioGaia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yakult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BLIS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Life-Space0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Radiance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about probiotic brands
5 answers
Asked ChatGPT
“Which probiotic brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best probiotic brands in New Zealand?”
Asked ChatGPT
“What's the best probiotic brand in New Zealand for gut health?”
Searched Google, AI Overview
“probiotic nz”
Searched Google, AI Overview
“gut health supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Clinicians or Inner Health more popular in search?
This chart shows how often people search Google for Clinicians and Inner Health by name. Each line represents a brand's share of searches for all ten probiotic brands we track, month by month, from searches in New Zealand.
Share of searches by month for Clinicians, Inner Health. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yakult | Clinicians | Blackmores | Go Healthy | Inner Health | BioGaia | BLIS | Life-Space | Radiance | Seed |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 17.7% | 14.5% | 19.2% | 10.3% | 4.4% | 5.3% | 3.1% | 0.62% | 0.09% |
| Nov 2025 | 24.9% | 18.7% | 15.6% | 19.2% | 9.7% | 4.5% | 4.5% | 2.4% | 0.56% | 0.09% |
| Dec 2025 | 24.7% | 16.2% | 16.5% | 18% | 11.1% | 5.8% | 4.4% | 2.7% | 0.45% | 0% |
| Jan 2026 | 26.8% | 16.3% | 15.7% | 19.2% | 9.3% | 5.8% | 3.8% | 2.7% | 0.39% | 0.1% |
| Feb 2026 | 28.9% | 16.4% | 17.5% | 16.2% | 8.4% | 5.9% | 3.5% | 2.7% | 0.31% | 0.1% |
| Mar 2026 | 25.1% | 18.7% | 16.4% | 18.3% | 9.4% | 5% | 3.9% | 2.8% | 0.35% | 0.09% |
| Apr 2026 | 25.4% | 15.4% | 16.3% | 17.9% | 10.2% | 7.6% | 3.4% | 3.3% | 0.54% | 0% |
| May 2026 | 24.8% | 18.3% | 15.7% | 16.9% | 8.6% | 7.5% | 4.6% | 3.1% | 0.51% | 0.08% |
| Jun 2026 | 25.1% | 18.4% | 15% | 16.2% | 10.6% | 6.8% | 4.4% | 3% | 0.43% | 0.09% |
| Jul 2026 | 26.6% | 18% | 15.1% | 13.7% | 11.2% | 6.3% | 5.5% | 3% | 0.51% | 0.08% |
| Aug 2026 | 24.3% | 18.1% | 14.8% | 15.2% | 11.2% | 6.4% | 6.7% | 2.9% | 0.31% | 0.08% |
| Sep 2026 | 24.7% | 17.8% | 15.7% | 13.5% | 10.7% | 8.9% | 5.2% | 3% | 0.49% | 0.08% |
How has the Clinicians and Inner Health comparison changed over the last 12 months?
3 findings
- Clinicians was ahead of Inner Health in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clinicians’ share of searches among probiotic brands in New Zealand moved from 17.7% to 17.8%, and its estimated monthly branded searches moved from 2K to 2.2K.
- Across the 12 months ending September 2026, Inner Health’s share of searches among probiotic brands in New Zealand moved from 10.3% to 10.7%, and its estimated monthly branded searches moved from 1.2K to 1.3K.
How did search popularity change for New Zealand probiotic brands in September 2026?
1 change
In September 2026, Inner Health lost share of searches among probiotic brands in New Zealand, from 11.2% to 10.7%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Clinicians’ and Inner Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clinicians
4 branded search terms
- clinicians
- clinicians flora
- clinicians flora restore
- clinicians probiotic
Inner Health
3 branded search terms
- inner health
- inner health plus
- inner health probiotic
Other head-to-heads among probiotic brands
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