Brandwave

How popular isInner Health in search?

In August 2026, there were an estimated 1.4K branded searches for Inner Health in New Zealand which is up 9% over the last 11 months. Inner Health holds 16.7% estimated Share of Search among New Zealand probiotic brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Yakult39%
  2. Blackmores38.2%
  3. Inner Health16.7%
  4. Life-Space4.5%
  5. Seed1.5%
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Which probiotic brands compete with Inner Health?

Inner Health against probiotic brands in New Zealand, by month

Share of Search by month for Yakult, Blackmores, Inner Health, Life-Space. The figures are in the table below the chart.

View monthly share of search table
MonthYakultBlackmoresInner HealthLife-SpaceSeed
Oct 202540.9%36.5%17.5%4.7%0.26%
Nov 202540.8%38.6%16.5%3.8%0.28%
Dec 202538.7%39.7%17.3%4.1%0.16%
Jan 202642.5%38.2%15%4%0.28%
Feb 202644.1%39.3%12.1%4.1%0.44%
Mar 202639.9%40.5%14.9%4.2%0.51%
Apr 202639.9%38.9%14.8%5.1%1.3%
May 202639.2%40.3%14.1%4.8%1.6%
Jun 202640.4%37.5%16.2%4.5%1.4%
Jul 202640.9%36.5%16.9%4.2%1.5%
Aug 202639%38.2%16.7%4.5%1.5%
Sep 2026—————

  1. 1.Yakult

    39%

    held 1st · 3.4K estimated branded searches · -3.2% vs prior month · -1.8 points

  2. 2.Blackmores

    38.2%

    held 2nd · 3.3K estimated branded searches · +6.1% vs prior month · +1.7 points

  3. 3.Inner Health

    16.7%

    held 3rd · 1.4K estimated branded searches · +0.69% vs prior month · -0.1 points

  4. 4.Life-Space

    4.5%

    held 4th · 390 estimated branded searches · +8.3% vs prior month · +0.3 points

  5. 5.Seed

    1.5%

    held 5th · 130 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Inner Health and its closest rivals

How has branded search demand for Inner Health changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Inner Health in New Zealand rose from 1.3K to 1.4K.
  • Across the 11 months ending August 2026, Inner Health’s estimated Share of Search among probiotic brands in New Zealand decreased from 17.5% to 16.7%.
  • Across the 11 months ending August 2026, Inner Health’s estimated Share of Search among probiotic brands in New Zealand peaked at 17.5% in October 2025 and was lowest at 12.1% in February 2026.

How did search popularity change for New Zealand probiotic brands in August 2026?

  1. In August 2026, Blackmores gained estimated Share of Search among probiotic brands in New Zealand, from 36.5% to 38.2%.

  2. In August 2026, Yakult lost estimated Share of Search among probiotic brands in New Zealand, from 40.9% to 39%.

  3. Estimated monthly branded searches for Seed in New Zealand rose 550% over 11 measured months, from 20 to 130 in August 2026.

How is Inner Health measured?

Brandwave collects information about searches that people make online using Inner Health’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • inner health gut health
  • inner health plus
  • inner health plus double strength
  • inner health plus double strength probiotic
  • inner health plus probiotics
  • inner health probiotic

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How the Brand Demand Index is measured

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