Brandwave

Go Healthy vs Inner Health:Which is more popular?

In September 2026, Go Healthy had more branded searches than Inner Health among probiotic brands in New Zealand. Go Healthy had about 1,640 branded searches, while Inner Health had 1,300. Go Healthy made up 13.5% of all probiotic brand searches we track, and Inner Health accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about probiotic brands, Go Healthy appeared in four of the five answers and Inner Health in three. Go Healthy and Inner Health were each mentioned first in two of the four answers.

Among probiotic brands in New Zealand in September 2026

Who do people search for more?

Go Healthy, about 26% more searches than Inner Health

Go Healthy 1.6K searchesInner Health 1.3K searches

Who does AI mention more?

Go Healthy, mentioned in 4 of 5 answers, Inner Health in 3

Go Healthy in 4 of 5Inner Health in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Go Healthy first in 2Inner Health first in 2

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Top probiotic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Go Healthy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Inner Health was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Go Healthy and Inner Health were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Go Healthy1st
  2. Inner Health2nd
  3. Clinicians3rd
  4. BioGaia4th
  5. Yakult–
  6. Blackmores–
  7. BLIS–
  8. Life-Space–
  9. Radiance–
  10. Seed–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Go Healthy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Inner Health3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGaia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yakult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BLIS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Life-Space0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Radiance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about probiotic brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Go Healthy or Inner Health more popular in search?

This chart shows how often people search Google for Go Healthy and Inner Health by name. Each line represents a brand's share of searches for all ten probiotic brands we track, month by month, from searches in New Zealand.

Go Healthy and Inner Health among probiotic brands in New Zealand, by month

Share of searches by month for Go Healthy, Inner Health. The figures are in the table below the chart.

View monthly share of searches table
MonthYakultCliniciansBlackmoresGo HealthyInner HealthBioGaiaBLISLife-SpaceRadianceSeed
Oct 202524.8%17.7%14.5%19.2%10.3%4.4%5.3%3.1%0.62%0.09%
Nov 202524.9%18.7%15.6%19.2%9.7%4.5%4.5%2.4%0.56%0.09%
Dec 202524.7%16.2%16.5%18%11.1%5.8%4.4%2.7%0.45%0%
Jan 202626.8%16.3%15.7%19.2%9.3%5.8%3.8%2.7%0.39%0.1%
Feb 202628.9%16.4%17.5%16.2%8.4%5.9%3.5%2.7%0.31%0.1%
Mar 202625.1%18.7%16.4%18.3%9.4%5%3.9%2.8%0.35%0.09%
Apr 202625.4%15.4%16.3%17.9%10.2%7.6%3.4%3.3%0.54%0%
May 202624.8%18.3%15.7%16.9%8.6%7.5%4.6%3.1%0.51%0.08%
Jun 202625.1%18.4%15%16.2%10.6%6.8%4.4%3%0.43%0.09%
Jul 202626.6%18%15.1%13.7%11.2%6.3%5.5%3%0.51%0.08%
Aug 202624.3%18.1%14.8%15.2%11.2%6.4%6.7%2.9%0.31%0.08%
Sep 202624.7%17.8%15.7%13.5%10.7%8.9%5.2%3%0.49%0.08%

How has the Go Healthy and Inner Health comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand probiotic brands in September 2026?

3 changes

  1. In September 2026, Blackmores overtook Go Healthy to rank 3rd among probiotic brands in New Zealand, with 15.7% of the searches.

  2. In September 2026, Go Healthy lost share of searches among probiotic brands in New Zealand, from 15.2% to 13.5%.

  3. In September 2026, Inner Health lost share of searches among probiotic brands in New Zealand, from 11.2% to 10.7%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Go Healthy’s and Inner Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Go Healthy

8 branded search terms

  • go healthy
  • go healthy ashwagandha
  • go healthy collagen
  • go healthy glucosamine
  • go healthy probiotics
  • go healthy turmeric
  • go healthy zinc
  • gohealthy

Inner Health

3 branded search terms

  • inner health
  • inner health plus
  • inner health probiotic

How the Brand Demand Index is measured

Other head-to-heads among probiotic brands

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