How popular isRadiance?
In September 2026, people searched for Radiance by name about 60 times in New Zealand, a 14.3% decrease from the previous year. These searches made up 0.49% of all New Zealand probiotic brand searches, placing Radiance ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about probiotic brands, Radiance did not appear in any of the answers.
Radiance is the ninth most searched of 10 competitors and not listed in any AI answer.
YakultShare of searches 24.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CliniciansShare of searches 17.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
BlackmoresShare of searches 15.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Go HealthyShare of searches 13.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
RadianceShare of searches 0.49%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top probiotic brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Radiance did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Go Healthy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Inner Health3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BioGaia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yakult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BLIS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Life-Space0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Radiance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about probiotic brands
5 answers
Asked ChatGPT
“Which probiotic brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best probiotic brands in New Zealand?”
Asked ChatGPT
“What's the best probiotic brand in New Zealand for gut health?”
Searched Google, AI Overview
“probiotic nz”
Searched Google, AI Overview
“gut health supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which probiotic brands compete with Radiance?
Share of searches by month for Yakult, Clinicians, Blackmores, Go Healthy, Inner Health, BioGaia, BLIS, Life-Space, Radiance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yakult | Clinicians | Blackmores | Go Healthy | Inner Health | BioGaia | BLIS | Life-Space | Radiance | Seed |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 17.7% | 14.5% | 19.2% | 10.3% | 4.4% | 5.3% | 3.1% | 0.62% | 0.09% |
| Nov 2025 | 24.9% | 18.7% | 15.6% | 19.2% | 9.7% | 4.5% | 4.5% | 2.4% | 0.56% | 0.09% |
| Dec 2025 | 24.7% | 16.2% | 16.5% | 18% | 11.1% | 5.8% | 4.4% | 2.7% | 0.45% | 0% |
| Jan 2026 | 26.8% | 16.3% | 15.7% | 19.2% | 9.3% | 5.8% | 3.8% | 2.7% | 0.39% | 0.1% |
| Feb 2026 | 28.9% | 16.4% | 17.5% | 16.2% | 8.4% | 5.9% | 3.5% | 2.7% | 0.31% | 0.1% |
| Mar 2026 | 25.1% | 18.7% | 16.4% | 18.3% | 9.4% | 5% | 3.9% | 2.8% | 0.35% | 0.09% |
| Apr 2026 | 25.4% | 15.4% | 16.3% | 17.9% | 10.2% | 7.6% | 3.4% | 3.3% | 0.54% | 0% |
| May 2026 | 24.8% | 18.3% | 15.7% | 16.9% | 8.6% | 7.5% | 4.6% | 3.1% | 0.51% | 0.08% |
| Jun 2026 | 25.1% | 18.4% | 15% | 16.2% | 10.6% | 6.8% | 4.4% | 3% | 0.43% | 0.09% |
| Jul 2026 | 26.6% | 18% | 15.1% | 13.7% | 11.2% | 6.3% | 5.5% | 3% | 0.51% | 0.08% |
| Aug 2026 | 24.3% | 18.1% | 14.8% | 15.2% | 11.2% | 6.4% | 6.7% | 2.9% | 0.31% | 0.08% |
| Sep 2026 | 24.7% | 17.8% | 15.7% | 13.5% | 10.7% | 8.9% | 5.2% | 3% | 0.49% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.7% | 3K | -2.6% | +0.4 points | |
| 2, held 2nd | 17.8% | 2.2K | -5.7% | -0.3 points | |
| 3, moved from 4th to 3rd | 15.7% | 1.9K | +1.6% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.5% | 1.6K | -15% | -1.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.7% | 1.3K | -9.1% | -0.6 points | |
| 6, moved from 7th to 6th | 8.9% | 1.1K | +31.7% | +2.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 5.2% | 630 | -25.9% | -1.5 pointsmoved from 6th to 7th | |
| 8, held 8th | 3% | 370 | 0% | +0.1 points | |
| 9, held 9th | 0.49% | 60 | +50% | +0.2 points | |
| 10, held 10th | 0.08% | 10 | 0% | 0 points |
1.
Yakult24.7%
Held 1st. 3K estimated branded searches, -2.6% vs prior month. Share +0.4 points.
17.8%
Held 2nd. 2.2K estimated branded searches, -5.7% vs prior month. Share -0.3 points.
15.7%
Moved from 4th to 3rd. 1.9K estimated branded searches, +1.6% vs prior month. Share +0.9 points.
13.5%
Moved from 3rd to 4th. 1.6K estimated branded searches, -15% vs prior month. Share -1.7 points.
10.7%
Held 5th. 1.3K estimated branded searches, -9.1% vs prior month. Share -0.6 points.
6.
BioGaia8.9%
Moved from 7th to 6th. 1.1K estimated branded searches, +31.7% vs prior month. Share +2.4 points.
7.
BLIS5.2%
Moved from 6th to 7th. 630 estimated branded searches, -25.9% vs prior month. Share -1.5 points.
3%
Held 8th. 370 estimated branded searches, 0% vs prior month. Share +0.1 points.
9.
Radiance0.49%
Held 9th. 60 estimated branded searches, +50% vs prior month. Share +0.2 points.
10.
Seed0.08%
Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Radiance and its closest rivals
Every comparison with Radiance
8 comparisons
How has branded search demand for Radiance changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Radiance in New Zealand fell from 70 to 60.
- Across the 12 months ending September 2026, Radiance’s share of searches among probiotic brands in New Zealand held steady, from 0.62% to 0.49%.
How did search popularity change for New Zealand probiotic brands in September 2026?
6 changes

In September 2026, BioGaia overtook BLIS to rank 6th among probiotic brands in New Zealand, with 8.9% of the searches.

In September 2026, Blackmores overtook Go Healthy to rank 3rd among probiotic brands in New Zealand, with 15.7% of the searches.

In September 2026, Go Healthy lost share of searches among probiotic brands in New Zealand, from 15.2% to 13.5%.

In September 2026, BLIS lost share of searches among probiotic brands in New Zealand, from 6.7% to 5.2%.

In September 2026, Inner Health lost share of searches among probiotic brands in New Zealand, from 11.2% to 10.7%.

Estimated monthly branded searches for Radiance in New Zealand fell 14.3% over 12 measured months, from 70 to 60 in September 2026.
How are Radiance’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Radiance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- radiance probiotic
- radiance probiotic gummies
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Is Radiance your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.