Probiotic brands in New Zealand:Which brands are most popular in search?
In August 2026, Yakult was the most searched among probiotic brands in New Zealand, with an estimated 3.4K branded searches and 39% estimated Share of Search within this set.
- Yakult39%
Blackmores38.2%
Inner Health16.7%
Life-Space4.5%
Seed1.5%
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Share of SearchLeaderboard
Compare the probiotic and gut health brands New Zealanders take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yakult, Blackmores, Inner Health, Life-Space. The figures are in the table below the chart.
View monthly share of search table
| Month | Yakult | Blackmores | Inner Health | Life-Space | Seed |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 36.5% | 17.5% | 4.7% | 0.26% |
| Nov 2025 | 40.8% | 38.6% | 16.5% | 3.8% | 0.28% |
| Dec 2025 | 38.7% | 39.7% | 17.3% | 4.1% | 0.16% |
| Jan 2026 | 42.5% | 38.2% | 15% | 4% | 0.28% |
| Feb 2026 | 44.1% | 39.3% | 12.1% | 4.1% | 0.44% |
| Mar 2026 | 39.9% | 40.5% | 14.9% | 4.2% | 0.51% |
| Apr 2026 | 39.9% | 38.9% | 14.8% | 5.1% | 1.3% |
| May 2026 | 39.2% | 40.3% | 14.1% | 4.8% | 1.6% |
| Jun 2026 | 40.4% | 37.5% | 16.2% | 4.5% | 1.4% |
| Jul 2026 | 40.9% | 36.5% | 16.9% | 4.2% | 1.5% |
| Aug 2026 | 39% | 38.2% | 16.7% | 4.5% | 1.5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39% | 3.4K | -3.2% | -1.8 points | |
| 2, held 2nd | 38.2% | 3.3K | +6.1% | +1.7 points | |
| 3, held 3rd | 16.7% | 1.4K | +0.69% | -0.1 points | |
| 4, held 4th | 4.5% | 390 | +8.3% | +0.3 points | |
| 5, held 5th | 1.5% | 130 | 0% | 0 points |
1.Yakult
39%
held 1st · 3.4K estimated branded searches · -3.2% vs prior month · -1.8 points
38.2%
held 2nd · 3.3K estimated branded searches · +6.1% vs prior month · +1.7 points
16.7%
held 3rd · 1.4K estimated branded searches · +0.69% vs prior month · -0.1 points
4.5%
held 4th · 390 estimated branded searches · +8.3% vs prior month · +0.3 points
5.
Seed1.5%
held 5th · 130 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between leading brands
- Yakult vs Blackmores: compare search popularity
- Yakult vs Inner Health: compare search popularity
- Yakult vs Life-Space: compare search popularity
- Blackmores vs Inner Health: compare search popularity
- Blackmores vs Life-Space: compare search popularity
- Inner Health vs Life-Space: compare search popularity
- Compare any of these brands
Which brand is most popular in search among probiotic brands in New Zealand?
5 brands
In August 2026, Yakult was the most searched among probiotic brands in New Zealand, with an estimated 3.4K branded searches and 39% estimated Share of Search within this set. Blackmores is in 2nd place, 0.8 percentage points behind at 38.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Yakult | 40.9% → 39% | 44.1%Feb 2026 | 38.7%Dec 2025 | 1st |
| Blackmores | 36.5% → 38.2% | 40.5%Mar 2026 | 36.5%Jul 2026 | 2nd |
| Inner Health | 17.5% → 16.7% | 17.5%Oct 2025 | 12.1%Feb 2026 | 3rd |
| Life-Space | 4.7% → 4.5% | 5.1%Apr 2026 | 3.8%Nov 2025 | 4th |
| Seed | 0.26% → 1.5% | 1.6%May 2026 | 0.16%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Yakult’s estimated Share of Search among probiotic brands in New Zealand decreased from 40.9% to 39%.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among probiotic brands in New Zealand increased from 36.5% to 38.2%.
- Across the 11 months ending August 2026, Inner Health’s estimated Share of Search among probiotic brands in New Zealand decreased from 17.5% to 16.7%.
- Across the 11 months ending August 2026, Seed’s estimated Share of Search among probiotic brands in New Zealand increased from 0.26% to 1.5%.
- Across the 11 months ending August 2026, Yakult’s estimated Share of Search among probiotic brands in New Zealand peaked at 44.1% in February 2026 and was lowest at 38.7% in December 2025.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among probiotic brands in New Zealand peaked at 40.5% in March 2026 and was lowest at 36.5% in July 2026.
- Across the 11 months ending August 2026, Inner Health’s estimated Share of Search among probiotic brands in New Zealand peaked at 17.5% in October 2025 and was lowest at 12.1% in February 2026.
- Across the 11 months ending August 2026, Life-Space’s estimated Share of Search among probiotic brands in New Zealand peaked at 5.1% in April 2026 and was lowest at 3.8% in November 2025.
- Across the 11 months ending August 2026, Seed’s estimated Share of Search among probiotic brands in New Zealand peaked at 1.6% in May 2026 and was lowest at 0.16% in December 2025.
- Across the 11 months ending August 2026, Life-Space held steady: its estimated Share of Search among probiotic brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand probiotic brands in August 2026?
3 changes
In August 2026, Blackmores gained estimated Share of Search among probiotic brands in New Zealand, from 36.5% to 38.2%.
In August 2026, Yakult lost estimated Share of Search among probiotic brands in New Zealand, from 40.9% to 39%.
Estimated monthly branded searches for Seed in New Zealand rose 550% over 11 measured months, from 20 to 130 in August 2026.
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