Brandwave

Go Healthy vs Yakult:Which is more popular?

In September 2026, Yakult had more branded searches than Go Healthy among probiotic brands in New Zealand. Yakult had about 3,010 branded searches, while Go Healthy had 1,640. Yakult made up 24.7% of all probiotic brand searches we track, and Go Healthy accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about probiotic brands, Go Healthy appeared in four of the five answers and Yakult in none.

Among probiotic brands in New Zealand in September 2026

Who do people search for more?

Yakult, about 84% more searches than Go Healthy

Yakult 3K searchesGo Healthy 1.6K searches

Who does AI mention more?

Go Healthy, mentioned in 4 of 5 answers, Yakult in 0

Go Healthy in 4 of 5Yakult in 0 of 5

Who does AI recommend more?

Go Healthy, the only one of the two named

Go Healthy first in 4Yakult never named

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Top probiotic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Go Healthy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yakult did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Go Healthy1st
  2. Inner Health2nd
  3. Clinicians3rd
  4. BioGaia4th
  5. Yakult–
  6. Blackmores–
  7. BLIS–
  8. Life-Space–
  9. Radiance–
  10. Seed–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Go Healthy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Inner Health3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGaia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yakult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BLIS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Life-Space0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Radiance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about probiotic brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Go Healthy or Yakult more popular in search?

This chart shows how often people search Google for Go Healthy and Yakult by name. Each line represents a brand's share of searches for all ten probiotic brands we track, month by month, from searches in New Zealand.

Go Healthy and Yakult among probiotic brands in New Zealand, by month

Share of searches by month for Yakult, Go Healthy. The figures are in the table below the chart.

View monthly share of searches table
MonthYakultCliniciansBlackmoresGo HealthyInner HealthBioGaiaBLISLife-SpaceRadianceSeed
Oct 202524.8%17.7%14.5%19.2%10.3%4.4%5.3%3.1%0.62%0.09%
Nov 202524.9%18.7%15.6%19.2%9.7%4.5%4.5%2.4%0.56%0.09%
Dec 202524.7%16.2%16.5%18%11.1%5.8%4.4%2.7%0.45%0%
Jan 202626.8%16.3%15.7%19.2%9.3%5.8%3.8%2.7%0.39%0.1%
Feb 202628.9%16.4%17.5%16.2%8.4%5.9%3.5%2.7%0.31%0.1%
Mar 202625.1%18.7%16.4%18.3%9.4%5%3.9%2.8%0.35%0.09%
Apr 202625.4%15.4%16.3%17.9%10.2%7.6%3.4%3.3%0.54%0%
May 202624.8%18.3%15.7%16.9%8.6%7.5%4.6%3.1%0.51%0.08%
Jun 202625.1%18.4%15%16.2%10.6%6.8%4.4%3%0.43%0.09%
Jul 202626.6%18%15.1%13.7%11.2%6.3%5.5%3%0.51%0.08%
Aug 202624.3%18.1%14.8%15.2%11.2%6.4%6.7%2.9%0.31%0.08%
Sep 202624.7%17.8%15.7%13.5%10.7%8.9%5.2%3%0.49%0.08%

How has the Go Healthy and Yakult comparison changed over the last 12 months?

3 findings
  • Yakult was ahead of Go Healthy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Go Healthy’s share of searches among probiotic brands in New Zealand moved from 19.2% to 13.5%, and its estimated monthly branded searches moved from 2.2K to 1.6K.
  • Across the 12 months ending September 2026, Yakult’s share of searches among probiotic brands in New Zealand moved from 24.8% to 24.7%, and its estimated monthly branded searches moved from 2.8K to 3K.

How did search popularity change for New Zealand probiotic brands in September 2026?

2 changes

  1. In September 2026, Blackmores overtook Go Healthy to rank 3rd among probiotic brands in New Zealand, with 15.7% of the searches.

  2. In September 2026, Go Healthy lost share of searches among probiotic brands in New Zealand, from 15.2% to 13.5%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Go Healthy’s and Yakult’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Go Healthy

8 branded search terms

  • go healthy
  • go healthy ashwagandha
  • go healthy collagen
  • go healthy glucosamine
  • go healthy probiotics
  • go healthy turmeric
  • go healthy zinc
  • gohealthy

Yakult

7 branded search terms

  • milk yakult
  • yakult
  • yakult drink
  • yakult drink probiotic
  • yakult gut health
  • yakult lite
  • yakult probiotic

How the Brand Demand Index is measured

Other head-to-heads among probiotic brands

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