Brandwave

How popular isBioGaia?

In September 2026, people searched for BioGaia by name about 1,080 times in New Zealand, an 116% increase from the previous year. These searches made up 8.9% of all New Zealand probiotic brand searches, placing BioGaia sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about probiotic brands, BioGaia appeared in one of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

BioGaia is the sixth most searched of 10 competitors and the fourth most recommended in AI answers.

  1. YakultShare of searches 24.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CliniciansShare of searches 17.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. BlackmoresShare of searches 15.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Go HealthyShare of searches 13.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. BioGaiaShare of searches 8.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top probiotic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BioGaia was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BioGaia is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Go Healthy1st
  2. Inner Health2nd
  3. Clinicians3rd
  4. BioGaia4th
  5. Yakult–
  6. Blackmores–
  7. BLIS–
  8. Life-Space–
  9. Radiance–
  10. Seed–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Go Healthy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Inner Health3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGaia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yakult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BLIS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Life-Space0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Radiance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about probiotic brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which probiotic brands compete with BioGaia?

BioGaia against probiotic brands in New Zealand, by month

Share of searches by month for Yakult, Clinicians, Blackmores, Go Healthy, Inner Health, BioGaia, BLIS, Life-Space. The figures are in the table below the chart.

View monthly share of searches table
MonthYakultCliniciansBlackmoresGo HealthyInner HealthBioGaiaBLISLife-SpaceRadianceSeed
Oct 202524.8%17.7%14.5%19.2%10.3%4.4%5.3%3.1%0.62%0.09%
Nov 202524.9%18.7%15.6%19.2%9.7%4.5%4.5%2.4%0.56%0.09%
Dec 202524.7%16.2%16.5%18%11.1%5.8%4.4%2.7%0.45%0%
Jan 202626.8%16.3%15.7%19.2%9.3%5.8%3.8%2.7%0.39%0.1%
Feb 202628.9%16.4%17.5%16.2%8.4%5.9%3.5%2.7%0.31%0.1%
Mar 202625.1%18.7%16.4%18.3%9.4%5%3.9%2.8%0.35%0.09%
Apr 202625.4%15.4%16.3%17.9%10.2%7.6%3.4%3.3%0.54%0%
May 202624.8%18.3%15.7%16.9%8.6%7.5%4.6%3.1%0.51%0.08%
Jun 202625.1%18.4%15%16.2%10.6%6.8%4.4%3%0.43%0.09%
Jul 202626.6%18%15.1%13.7%11.2%6.3%5.5%3%0.51%0.08%
Aug 202624.3%18.1%14.8%15.2%11.2%6.4%6.7%2.9%0.31%0.08%
Sep 202624.7%17.8%15.7%13.5%10.7%8.9%5.2%3%0.49%0.08%

  1. 1.Yakult

    24.7%

    Held 1st. 3K estimated branded searches, -2.6% vs prior month. Share +0.4 points.

  2. 2.Clinicians

    17.8%

    Held 2nd. 2.2K estimated branded searches, -5.7% vs prior month. Share -0.3 points.

  3. 3.Blackmores

    15.7%

    Moved from 4th to 3rd. 1.9K estimated branded searches, +1.6% vs prior month. Share +0.9 points.

  4. 4.Go Healthy

    13.5%

    Moved from 3rd to 4th. 1.6K estimated branded searches, -15% vs prior month. Share -1.7 points.

  5. 5.Inner Health

    10.7%

    Held 5th. 1.3K estimated branded searches, -9.1% vs prior month. Share -0.6 points.

  6. 6.BioGaia

    8.9%

    Moved from 7th to 6th. 1.1K estimated branded searches, +31.7% vs prior month. Share +2.4 points.

  7. 7.BLIS

    5.2%

    Moved from 6th to 7th. 630 estimated branded searches, -25.9% vs prior month. Share -1.5 points.

  8. 8.Life-Space

    3%

    Held 8th. 370 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Radiance

    0.49%

    Held 9th. 60 estimated branded searches, +50% vs prior month. Share +0.2 points.

  10. 10.Seed

    0.08%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between BioGaia and its closest rivals

Every comparison with BioGaia

8 comparisons

How has branded search demand for BioGaia changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BioGaia in New Zealand rose from 500 to 1.1K.
  • Across the 12 months ending September 2026, BioGaia’s share of searches among probiotic brands in New Zealand increased from 4.4% to 8.9%.
  • Across the 12 months ending September 2026, BioGaia rose from 7th to 6th among probiotic brands in New Zealand.

How did search popularity change for New Zealand probiotic brands in September 2026?

6 changes

  1. In September 2026, BioGaia overtook BLIS to rank 6th among probiotic brands in New Zealand, with 8.9% of the searches.

  2. In September 2026, Blackmores overtook Go Healthy to rank 3rd among probiotic brands in New Zealand, with 15.7% of the searches.

  3. In September 2026, Go Healthy lost share of searches among probiotic brands in New Zealand, from 15.2% to 13.5%.

  4. In September 2026, BLIS lost share of searches among probiotic brands in New Zealand, from 6.7% to 5.2%.

  5. In September 2026, Inner Health lost share of searches among probiotic brands in New Zealand, from 11.2% to 10.7%.

  6. Estimated monthly branded searches for Radiance in New Zealand fell 14.3% over 12 measured months, from 70 to 60 in September 2026.

How are BioGaia’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using BioGaia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bio gaia
  • bio gaia gastrus
  • bio gaia probiotic
  • biogaia gastrus
  • biogaia infant probiotics
  • biogaia probiotic
  • biogaia probiotic newborn
  • biogaia protectis
  • biogaia reuteri
  • prodentis biogaia

Do you work for BioGaia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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