Inner Health vs Yakult:Which is more popular?
In September 2026, Yakult had more branded searches than Inner Health among probiotic brands in New Zealand. Yakult had about 3,010 branded searches, while Inner Health had 1,300. Yakult made up 24.7% of all probiotic brand searches we track, and Inner Health accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about probiotic brands, Inner Health appeared in three of the five answers and Yakult in none.
Who do people search for more?
Yakult, about 2 searches for every 1 for Inner Health
Who does AI mention more?
Inner Health, mentioned in 3 of 5 answers, Yakult in 0
Who does AI recommend more?
Inner Health, the only one of the two named
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Top probiotic brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Inner Health was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yakult did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Go Healthy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Inner Health3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BioGaia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Yakult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BLIS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Life-Space0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Radiance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about probiotic brands
5 answers
Asked ChatGPT
“Which probiotic brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best probiotic brands in New Zealand?”
Asked ChatGPT
“What's the best probiotic brand in New Zealand for gut health?”
Searched Google, AI Overview
“probiotic nz”
Searched Google, AI Overview
“gut health supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Inner Health or Yakult more popular in search?
This chart shows how often people search Google for Inner Health and Yakult by name. Each line represents a brand's share of searches for all ten probiotic brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yakult, Inner Health. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yakult | Clinicians | Blackmores | Go Healthy | Inner Health | BioGaia | BLIS | Life-Space | Radiance | Seed |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 17.7% | 14.5% | 19.2% | 10.3% | 4.4% | 5.3% | 3.1% | 0.62% | 0.09% |
| Nov 2025 | 24.9% | 18.7% | 15.6% | 19.2% | 9.7% | 4.5% | 4.5% | 2.4% | 0.56% | 0.09% |
| Dec 2025 | 24.7% | 16.2% | 16.5% | 18% | 11.1% | 5.8% | 4.4% | 2.7% | 0.45% | 0% |
| Jan 2026 | 26.8% | 16.3% | 15.7% | 19.2% | 9.3% | 5.8% | 3.8% | 2.7% | 0.39% | 0.1% |
| Feb 2026 | 28.9% | 16.4% | 17.5% | 16.2% | 8.4% | 5.9% | 3.5% | 2.7% | 0.31% | 0.1% |
| Mar 2026 | 25.1% | 18.7% | 16.4% | 18.3% | 9.4% | 5% | 3.9% | 2.8% | 0.35% | 0.09% |
| Apr 2026 | 25.4% | 15.4% | 16.3% | 17.9% | 10.2% | 7.6% | 3.4% | 3.3% | 0.54% | 0% |
| May 2026 | 24.8% | 18.3% | 15.7% | 16.9% | 8.6% | 7.5% | 4.6% | 3.1% | 0.51% | 0.08% |
| Jun 2026 | 25.1% | 18.4% | 15% | 16.2% | 10.6% | 6.8% | 4.4% | 3% | 0.43% | 0.09% |
| Jul 2026 | 26.6% | 18% | 15.1% | 13.7% | 11.2% | 6.3% | 5.5% | 3% | 0.51% | 0.08% |
| Aug 2026 | 24.3% | 18.1% | 14.8% | 15.2% | 11.2% | 6.4% | 6.7% | 2.9% | 0.31% | 0.08% |
| Sep 2026 | 24.7% | 17.8% | 15.7% | 13.5% | 10.7% | 8.9% | 5.2% | 3% | 0.49% | 0.08% |
How has the Inner Health and Yakult comparison changed over the last 12 months?
3 findings
- Yakult was ahead of Inner Health in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Inner Health’s share of searches among probiotic brands in New Zealand moved from 10.3% to 10.7%, and its estimated monthly branded searches moved from 1.2K to 1.3K.
- Across the 12 months ending September 2026, Yakult’s share of searches among probiotic brands in New Zealand moved from 24.8% to 24.7%, and its estimated monthly branded searches moved from 2.8K to 3K.
How did search popularity change for New Zealand probiotic brands in September 2026?
1 change
In September 2026, Inner Health lost share of searches among probiotic brands in New Zealand, from 11.2% to 10.7%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Inner Health’s and Yakult’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Inner Health
3 branded search terms
- inner health
- inner health plus
- inner health probiotic
Yakult
7 branded search terms
- milk yakult
- yakult
- yakult drink
- yakult drink probiotic
- yakult gut health
- yakult lite
- yakult probiotic
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