Blackmores vs Yakult:Which is more popular by branded search in New Zealand?

Name: Blackmores vs Yakult: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Yakult had more branded searches than Blackmores among probiotic brands in New Zealand. Yakult was estimated to have 3.4K branded searches compared to Blackmores’ 3.3K, and held a 39% Share of Search versus Blackmores’ 38.2%.

Share of Search among probiotic brands in New Zealand in August 2026Which is more popular in search, Blackmores or Yakult?

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Which is more popular in search, Blackmores or Yakult?

Compare the probiotic and gut health brands New Zealanders take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blackmores and Yakult among probiotic brands in New Zealand, by month

Month	Yakult	Blackmores	Inner Health	Life-Space	Seed
Oct 2025	40.9%	36.5%	17.5%	4.7%	0.26%
Nov 2025	40.8%	38.6%	16.5%	3.8%	0.28%
Dec 2025	38.7%	39.7%	17.3%	4.1%	0.16%
Jan 2026	42.5%	38.2%	15%	4%	0.28%
Feb 2026	44.1%	39.3%	12.1%	4.1%	0.44%
Mar 2026	39.9%	40.5%	14.9%	4.2%	0.51%
Apr 2026	39.9%	38.9%	14.8%	5.1%	1.3%
May 2026	39.2%	40.3%	14.1%	4.8%	1.6%
Jun 2026	40.4%	37.5%	16.2%	4.5%	1.4%
Jul 2026	40.9%	36.5%	16.9%	4.2%	1.5%
Aug 2026	39%	38.2%	16.7%	4.5%	1.5%
Sep 2026	—	—	—	—	—

How has the Blackmores and Yakult comparison changed over the last 12 months?

3 findings

The lead changed hands 6 times in the 11 months ending August 2026: Blackmores took it in December 2025, Yakult took it in January 2026, Blackmores took it in March 2026, Yakult took it in April 2026, Blackmores took it in May 2026, Yakult took it in June 2026.
Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among probiotic brands in New Zealand moved from 36.5% to 38.2%, and its estimated monthly branded searches moved from 2.8K to 3.3K.
Across the 11 months ending August 2026, Yakult’s estimated Share of Search among probiotic brands in New Zealand moved from 40.9% to 39%, and its estimated monthly branded searches moved from 3.1K to 3.4K.

How did search popularity change for New Zealand probiotic brands in August 2026?

2 changes

In August 2026, Blackmores gained estimated Share of Search among probiotic brands in New Zealand, from 36.5% to 38.2%.
In August 2026, Yakult lost estimated Share of Search among probiotic brands in New Zealand, from 40.9% to 39%.

How each brand is measured

Brandwave collects information about searches that people make online using Blackmores’ and Yakult’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.