Brandwave

How popular isBlackmores in search?

In August 2026, there were an estimated 3.3K branded searches for Blackmores in New Zealand which is up 19.5% over the last 11 months. Blackmores holds 38.4% estimated Share of Search among New Zealand pregnancy supplement brands and is ranked 2nd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Elevit50.7%
  2. Blackmores38.4%
  3. Menevit10.9%
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Which pregnancy supplement brands compete with Blackmores?

Blackmores against pregnancy supplement brands in New Zealand, by month

Share of Search by month for Elevit, Blackmores, Menevit. The figures are in the table below the chart.

View monthly share of search table
MonthElevitBlackmoresMenevit
Oct 202550.4%39.1%10.5%
Nov 202552.3%40%7.7%
Dec 202552.2%38.8%9%
Jan 202656%35.6%8.4%
Feb 202651.3%39%9.6%
Mar 202652.2%38.6%9.3%
Apr 202654.2%37.6%8.2%
May 202652.2%38.6%9.1%
Jun 202651.7%39.7%8.6%
Jul 202650%40.2%9.8%
Aug 202650.7%38.4%10.9%
Sep 2026———

  1. 1.Elevit

    50.7%

    held 1st · 4.4K estimated branded searches · +12.6% vs prior month · +0.7 points

  2. 2.Blackmores

    38.4%

    held 2nd · 3.3K estimated branded searches · +6.1% vs prior month · -1.8 points

  3. 3.Menevit

    10.9%

    held 3rd · 940 estimated branded searches · +23.7% vs prior month · +1.1 points

Compare search popularity between Blackmores and its closest rivals

How has branded search demand for Blackmores changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Blackmores in New Zealand rose from 2.8K to 3.3K.
  • Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among pregnancy supplement brands in New Zealand decreased from 39.1% to 38.4%.
  • Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among pregnancy supplement brands in New Zealand peaked at 40.2% in July 2026 and was lowest at 35.6% in January 2026.

How did search popularity change for New Zealand pregnancy supplement brands in August 2026?

  1. In August 2026, Menevit gained estimated Share of Search among pregnancy supplement brands in New Zealand, from 9.8% to 10.9%.

  2. In August 2026, Elevit gained estimated Share of Search among pregnancy supplement brands in New Zealand, from 50% to 50.7%.

  3. In August 2026, Blackmores lost estimated Share of Search among pregnancy supplement brands in New Zealand, from 40.2% to 38.4%.

Which probiotic brands compete with Blackmores?

Blackmores against probiotic brands in New Zealand, by month

Share of Search by month for Yakult, Blackmores, Inner Health, Life-Space. The figures are in the table below the chart.

View monthly share of search table
MonthYakultBlackmoresInner HealthLife-SpaceSeed
Oct 202540.9%36.5%17.5%4.7%0.26%
Nov 202540.8%38.6%16.5%3.8%0.28%
Dec 202538.7%39.7%17.3%4.1%0.16%
Jan 202642.5%38.2%15%4%0.28%
Feb 202644.1%39.3%12.1%4.1%0.44%
Mar 202639.9%40.5%14.9%4.2%0.51%
Apr 202639.9%38.9%14.8%5.1%1.3%
May 202639.2%40.3%14.1%4.8%1.6%
Jun 202640.4%37.5%16.2%4.5%1.4%
Jul 202640.9%36.5%16.9%4.2%1.5%
Aug 202639%38.2%16.7%4.5%1.5%
Sep 2026—————

  1. 1.Yakult

    39%

    held 1st · 3.4K estimated branded searches · -3.2% vs prior month · -1.8 points

  2. 2.Blackmores

    38.2%

    held 2nd · 3.3K estimated branded searches · +6.1% vs prior month · +1.7 points

  3. 3.Inner Health

    16.7%

    held 3rd · 1.4K estimated branded searches · +0.69% vs prior month · -0.1 points

  4. 4.Life-Space

    4.5%

    held 4th · 390 estimated branded searches · +8.3% vs prior month · +0.3 points

  5. 5.Seed

    1.5%

    held 5th · 130 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Blackmores and its closest rivals

How has branded search demand for Blackmores changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among probiotic brands in New Zealand increased from 36.5% to 38.2%.
  • Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among probiotic brands in New Zealand peaked at 40.5% in March 2026 and was lowest at 36.5% in July 2026.

How did search popularity change for New Zealand probiotic brands in August 2026?

  1. In August 2026, Blackmores gained estimated Share of Search among probiotic brands in New Zealand, from 36.5% to 38.2%.

  2. In August 2026, Yakult lost estimated Share of Search among probiotic brands in New Zealand, from 40.9% to 39%.

  3. Estimated monthly branded searches for Seed in New Zealand rose 550% over 11 measured months, from 20 to 130 in August 2026.

Which supplement brands compete with Blackmores?

Blackmores against supplement brands in New Zealand, by month

Share of Search by month for Go Healthy, Healtheries, Blackmores, Clinicians, Swisse, Kiwiherb, Thompson's. The figures are in the table below the chart.

View monthly share of search table
MonthGo HealthyHealtheriesBlackmoresCliniciansSwisseKiwiherbThompson'sGood HealthNature's Way
Oct 202524.7%19.8%14.8%11.4%12.4%7%7.3%1.9%0.64%
Nov 202524.7%20.1%15.6%11.5%11.5%6.1%7.7%2.2%0.68%
Dec 202524.2%20.5%17%10.2%11.3%5.7%7.9%2.2%1%
Jan 202625.9%21.9%16%9.7%11.5%4.3%8.1%1.9%0.81%
Feb 202623%23%16.8%10.5%11.4%5.1%7.3%2.1%0.82%
Mar 202623.7%22.1%16.1%10.7%11.3%6.4%6.9%1.8%1.1%
Apr 202624.2%23%16%9.5%11.9%5.1%7.3%1.8%1.2%
May 202623.7%21.1%16.1%10.6%11.1%7.9%6.8%1.6%1%
Jun 202623.7%21.4%15.5%10.8%10%8.6%7%2%1%
Jul 202623.2%21.2%16.3%11.2%10.4%8.6%6%1.9%1.2%
Aug 202623.5%22.6%15.6%10.2%10.2%9.4%5.5%1.9%1%
Sep 2026—————————

  1. 1.Go Healthy

    23.5%

    held 1st · 5K estimated branded searches · +12.6% vs prior month · +0.3 points

  2. 2.Healtheries

    22.6%

    held 2nd · 4.8K estimated branded searches · +18.6% vs prior month · +1.4 points

  3. 3.Blackmores

    15.6%

    held 3rd · 3.3K estimated branded searches · +6.1% vs prior month · -0.7 points

  4. 4.Clinicians

    10.2%

    held 4th · 2.2K estimated branded searches · +1.4% vs prior month · -1 points

  5. 5.Swisse

    10.2%

    held 5th · 2.2K estimated branded searches · +9.6% vs prior month · -0.1 points

  6. 6.Kiwiherb

    9.4%

    held 6th · 2K estimated branded searches · +20.6% vs prior month · +0.7 points

  7. 7.Thompson's

    5.5%

    held 7th · 1.2K estimated branded searches · +1.8% vs prior month · -0.5 points

  8. 8.Good Health

    1.9%

    held 8th · 400 estimated branded searches · +8.1% vs prior month · -0.1 points

  9. 9.Nature's Way

    1%

    held 9th · 220 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Blackmores and its closest rivals

How has branded search demand for Blackmores changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among supplement brands in New Zealand increased from 14.8% to 15.6%.
  • Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among supplement brands in New Zealand peaked at 17% in December 2025 and was lowest at 14.8% in October 2025.

How did search popularity change for New Zealand supplement brands in August 2026?

  1. In August 2026, Healtheries gained estimated Share of Search among supplement brands in New Zealand, from 21.2% to 22.6%.

  2. In August 2026, Kiwiherb gained estimated Share of Search among supplement brands in New Zealand, from 8.6% to 9.4%.

  3. In August 2026, Clinicians lost estimated Share of Search among supplement brands in New Zealand, from 11.2% to 10.2%.

  4. In August 2026, Blackmores lost estimated Share of Search among supplement brands in New Zealand, from 16.3% to 15.6%.

  5. In August 2026, Thompson's lost estimated Share of Search among supplement brands in New Zealand, from 6% to 5.5%.

  6. Estimated monthly branded searches for Nature's Way in New Zealand rose 83.3% over 11 measured months, from 120 to 220 in August 2026.

How is Blackmores measured?

Brandwave collects information about searches that people make online using Blackmores’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

31 branded search terms

  • blackmores
  • blackmores b12
  • blackmores bio zinc
  • blackmores conceive
  • blackmores conceive well
  • blackmores conceive well gold
  • blackmores conceive well mens
  • blackmores executive
  • blackmores fish oil
  • blackmores hair skin nails
  • blackmores insolar
  • blackmores lutein defence
  • blackmores lutein vision advanced
  • blackmores macu vision
  • blackmores magnesium
  • blackmores mens multivitamin
  • blackmores multivitamin
  • blackmores near me
  • blackmores new zealand
  • blackmores nz
  • blackmores omega triple
  • blackmores online
  • blackmores pregnancy
  • blackmores pregnancy & breastfeeding gold
  • blackmores pregnancy folic acid
  • blackmores pregnancy gold
  • blackmores probiotics
  • blackmores supplements
  • blackmores vitamins
  • blackmores womens multivitamin
  • blackmoresnz co nz

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