Brandwave

Blackmores vs Elevit:Which is more popular by branded search in New Zealand?

In August 2026, Elevit had more branded searches than Blackmores among pregnancy supplement brands in New Zealand. Elevit was estimated to have 4.4K branded searches compared to Blackmores’ 3.3K, and held a 50.7% Share of Search versus Blackmores’ 38.4%.

Share of Search among pregnancy supplement brands in New Zealand in August 2026Which is more popular in search, Blackmores or Elevit?
Blackmores38.4%3.3K searches
vs
Elevit50.7%4.4K searches

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Which is more popular in search, Blackmores or Elevit?

Compare the pregnancy and conception supplement brands New Zealand parents-to-be take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blackmores and Elevit among pregnancy supplement brands in New Zealand, by month

Share of Search by month for Elevit, Blackmores. The figures are in the table below the chart.

View monthly share of search table
MonthElevitBlackmoresMenevit
Oct 202550.4%39.1%10.5%
Nov 202552.3%40%7.7%
Dec 202552.2%38.8%9%
Jan 202656%35.6%8.4%
Feb 202651.3%39%9.6%
Mar 202652.2%38.6%9.3%
Apr 202654.2%37.6%8.2%
May 202652.2%38.6%9.1%
Jun 202651.7%39.7%8.6%
Jul 202650%40.2%9.8%
Aug 202650.7%38.4%10.9%
Sep 2026———

How has the Blackmores and Elevit comparison changed over the last 12 months?

How did search popularity change for New Zealand pregnancy supplement brands in August 2026?

  1. In August 2026, Elevit gained estimated Share of Search among pregnancy supplement brands in New Zealand, from 50% to 50.7%.

  2. In August 2026, Blackmores lost estimated Share of Search among pregnancy supplement brands in New Zealand, from 40.2% to 38.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Blackmores’ and Elevit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blackmores

31 branded search terms

  • blackmores
  • blackmores b12
  • blackmores bio zinc
  • blackmores conceive
  • blackmores conceive well
  • blackmores conceive well gold
  • blackmores conceive well mens
  • blackmores executive
  • blackmores fish oil
  • blackmores hair skin nails
  • blackmores insolar
  • blackmores lutein defence
  • blackmores lutein vision advanced
  • blackmores macu vision
  • blackmores magnesium
  • blackmores mens multivitamin
  • blackmores multivitamin
  • blackmores near me
  • blackmores new zealand
  • blackmores nz
  • blackmores omega triple
  • blackmores online
  • blackmores pregnancy
  • blackmores pregnancy & breastfeeding gold
  • blackmores pregnancy folic acid
  • blackmores pregnancy gold
  • blackmores probiotics
  • blackmores supplements
  • blackmores vitamins
  • blackmores womens multivitamin
  • blackmoresnz co nz

Elevit

17 branded search terms

  • elevit
  • elevit 100
  • elevit 100 tablets
  • elevit breastfeeding
  • elevit co nz
  • elevit dha
  • elevit folic acid
  • elevit mens
  • elevit near me
  • elevit nz
  • elevit online
  • elevit preconception
  • elevit prenatal
  • elevit probiotic
  • elevit tablets
  • iodine in elevit
  • mens elevit

How the Brand Demand Index is measured

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