How popular isBlackmores?
In September 2026, people searched for Blackmores by name about 2,210 times in New Zealand, a 15.1% increase from the previous year. These searches made up 29.8% of all New Zealand pregnancy supplement brand searches, placing Blackmores second out of three brands. When we asked both ChatGPT and Google AI Overviews about pregnancy supplement brands, Blackmores appeared in three of the five answers and was the second most recommended of the three.
Blackmores is the second most searched of 3 competitors and the second most recommended in AI answers.
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Top pregnancy supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blackmores was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Blackmores is the second most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Elevit1st
Blackmores2nd- Menevit–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Elevit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blackmores3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Menevit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pregnancy supplement brands
5 answers
Asked ChatGPT
“Which pregnancy supplement brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pregnancy supplement brands in New Zealand?”
Asked ChatGPT
“What's the best pregnancy supplement brand in New Zealand for before and after conception?”
Searched Google, AI Overview
“prenatal vitamins nz”
Searched Google, AI Overview
“best pregnancy vitamins”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pregnancy supplement brands compete with Blackmores?
Share of searches by month for Elevit, Blackmores, Menevit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elevit | Blackmores | Menevit |
|---|---|---|---|
| Oct 2025 | 54.8% | 33.3% | 11.9% |
| Nov 2025 | 55.4% | 34.8% | 9.8% |
| Dec 2025 | 55.6% | 33.6% | 10.9% |
| Jan 2026 | 61.3% | 29.9% | 8.7% |
| Feb 2026 | 54.2% | 35.8% | 9.9% |
| Mar 2026 | 57.8% | 32.2% | 10% |
| Apr 2026 | 59.3% | 32.3% | 8.5% |
| May 2026 | 57.5% | 32.5% | 10% |
| Jun 2026 | 56.8% | 34% | 9.2% |
| Jul 2026 | 55.1% | 33.9% | 11% |
| Aug 2026 | 57.4% | 31% | 11.6% |
| Sep 2026 | 56.7% | 29.8% | 13.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 3.7K | +4.5% | -0.6 points | |
| 2, held 2nd | 29.8% | 1.9K | +1.6% | -1.2 points | |
| 3, held 3rd | 13.5% | 880 | +22.2% | +1.8 points |
Compare popularity between Blackmores and its closest rivals
Every comparison with Blackmores
17 comparisons
- BePure vs Blackmores
- Blackmores vs Go Healthy
- Blackmores vs Healtheries
- Blackmores vs Clinicians
- Blackmores vs Elevit
- Blackmores vs Yakult
- Blackmores vs Swisse
- Blackmores vs Inner Health
- Blackmores vs Kiwiherb
- Blackmores vs Good Health
- BioGaia vs Blackmores
- Blackmores vs Menevit
- Blackmores vs Thompson's
- Blackmores vs BLIS
- Blackmores vs Life-Space
- Blackmores vs Nature's Way
- Blackmores vs Radiance
How has branded search demand for Blackmores changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blackmores in New Zealand rose from 1.9K to 2.2K.
- Across the 12 months ending September 2026, Blackmores’ share of searches among pregnancy supplement brands in New Zealand decreased from 33.3% to 29.8%.
- Across the 12 months ending September 2026, Blackmores’ share of searches among pregnancy supplement brands in New Zealand peaked at 35.8% in February 2026 and was lowest at 29.8% in September 2026.
How did search popularity change for New Zealand pregnancy supplement brands in September 2026?
3 changes
In September 2026, Menevit gained share of searches among pregnancy supplement brands in New Zealand, from 11.6% to 13.5%.
In September 2026, Blackmores lost share of searches among pregnancy supplement brands in New Zealand, from 31% to 29.8%.
In September 2026, Elevit lost share of searches among pregnancy supplement brands in New Zealand, from 57.4% to 56.7%.
How are Blackmores’ branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Blackmores’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- blackmores
- blackmores bio zinc
- blackmores conceive
- blackmores conceive well
- blackmores executive
- blackmores fish oil
- blackmores insolar
- blackmores lutein defence
- blackmores macu vision
- blackmores magnesium
- blackmores multivitamin
- blackmores omega triple
- blackmores pregnancy
- blackmores probiotics
- blackmores supplements
- blackmores vitamins
Do you work for Blackmores? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Blackmores compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Supplement brands | 4th of 10 | 11.7% | Show ranking |
| Probiotic brands | 3rd of 10 | 15.7% | Show ranking |
| Pregnancy supplement brands | 2nd of 3 | 29.8% | Shown above |
Is Blackmores your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.