Brandwave

How popular isBlackmores?

In September 2026, people searched for Blackmores by name about 2,210 times in New Zealand, a 15.1% increase from the previous year. These searches made up 11.7% of all New Zealand supplement brand searches, placing Blackmores fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about supplement brands, Blackmores did not appear in any of the answers.

Search and AI answers in September 2026

Blackmores is the fourth most searched of 10 competitors and not listed in any AI answer.

  1. HealtheriesShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. BePureShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Go HealthyShare of searches 12.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. BlackmoresShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CliniciansShare of searches 11%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st

+5 more

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Top supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blackmores did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clinicians1st
  2. BePure2nd
  3. Go Healthy3rd
  4. Healtheries4th
  5. Swisse5th
  6. Blackmores–
  7. Kiwiherb–
  8. Good Health–
  9. Thompson's–
  10. Nature's Way–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BePure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healtheries2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Go Healthy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swisse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwiherb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thompson's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature's Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which supplement brands compete with Blackmores?

Blackmores against supplement brands in New Zealand, by month

Share of searches by month for Healtheries, BePure, Go Healthy, Blackmores, Clinicians, Swisse, Kiwiherb, Good Health, Thompson's. The figures are in the table below the chart.

View monthly share of searches table
MonthHealtheriesBePureGo HealthyBlackmoresCliniciansSwisseKiwiherbGood HealthThompson'sNature's Way
Oct 202517.2%19.6%14.5%10.1%10.9%9.7%6.5%6.6%4.2%0.87%
Nov 202516.7%24.3%13.9%10.3%10.5%8%5.5%5.9%4.2%0.83%
Dec 202518.4%17.7%14.7%12%9.9%8.2%5.8%7.4%4.7%1.3%
Jan 202620.2%18%15.8%11.2%9.8%8.9%4.1%6.1%4.8%1.1%
Feb 202620.3%18.8%13.7%12.1%10%8.8%4.9%5.8%4.3%1.1%
Mar 202620.4%15.9%14.4%11.4%11.1%9.2%6.5%5.7%4.2%1.4%
Apr 202621.5%16.9%14.6%11.5%9.7%9%5%6.1%4.2%1.5%
May 202619.1%19.1%14.2%10.9%10.6%8.5%7.7%4.6%3.9%1.3%
Jun 202619.1%19.4%14.3%10.3%10.6%7.6%8.4%5.1%4%1.2%
Jul 202619.2%16.6%14%11.5%11.5%8.1%8.5%5.3%3.7%1.5%
Aug 202621%15%13.9%10.9%10.5%8.8%9.5%5.7%3.2%1.4%
Sep 202621.9%15.8%12.9%11.7%11%9.4%6.5%6.1%3.5%1.1%

  1. 1.Healtheries

    21.9%

    Held 1st. 4K estimated branded searches, -1.2% vs prior month. Share +0.9 points.

  2. 2.BePure

    15.8%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Go Healthy

    12.9%

    Held 3rd. 2.4K estimated branded searches, -11.9% vs prior month. Share -1 points.

  4. 4.Blackmores

    11.7%

    Held 4th. 2.1K estimated branded searches, +1.4% vs prior month. Share +0.7 points.

  5. 5.Clinicians

    11%

    Held 5th. 2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Swisse

    9.4%

    Moved from 7th to 6th. 1.7K estimated branded searches, +1.2% vs prior month. Share +0.6 points.

  7. 7.Kiwiherb

    6.5%

    Moved from 6th to 7th. 1.2K estimated branded searches, -34.8% vs prior month. Share -3 points.

  8. 8.Good Health

    6.1%

    Held 8th. 1.1K estimated branded searches, +1.8% vs prior month. Share +0.4 points.

  9. 9.Thompson's

    3.5%

    Held 9th. 640 estimated branded searches, +3.2% vs prior month. Share +0.3 points.

  10. 10.Nature's Way

    1.1%

    Held 10th. 210 estimated branded searches, -22.2% vs prior month. Share -0.3 points.

Compare popularity between Blackmores and its closest rivals

Every comparison with Blackmores

17 comparisons

How has branded search demand for Blackmores changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blackmores in New Zealand rose from 1.9K to 2.2K.
  • Across the 12 months ending September 2026, Blackmores’ share of searches among supplement brands in New Zealand increased from 10.1% to 11.7%.
  • Across the 12 months ending September 2026, Blackmores’ share of searches among supplement brands in New Zealand peaked at 12.1% in February 2026 and was lowest at 10.1% in October 2025.
  • Across the 12 months ending September 2026, Blackmores rose from 5th to 4th among supplement brands in New Zealand.

How did search popularity change for New Zealand supplement brands in September 2026?

6 changes

  1. In September 2026, Swisse overtook Kiwiherb to rank 6th among supplement brands in New Zealand, with 9.4% of the searches.

  2. In September 2026, Healtheries gained share of searches among supplement brands in New Zealand, from 21% to 21.9%.

  3. In September 2026, BePure gained share of searches among supplement brands in New Zealand, from 15% to 15.8%.

  4. In September 2026, Blackmores gained share of searches among supplement brands in New Zealand, from 10.9% to 11.7%.

  5. In September 2026, Clinicians gained share of searches among supplement brands in New Zealand, from 10.5% to 11%.

  6. In September 2026, Kiwiherb lost share of searches among supplement brands in New Zealand, from 9.5% to 6.5%.

How are Blackmores’ branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Blackmores’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blackmores
  • blackmores bio zinc
  • blackmores conceive
  • blackmores conceive well
  • blackmores executive
  • blackmores fish oil
  • blackmores insolar
  • blackmores lutein defence
  • blackmores macu vision
  • blackmores magnesium
  • blackmores multivitamin
  • blackmores omega triple
  • blackmores pregnancy
  • blackmores probiotics
  • blackmores supplements
  • blackmores vitamins

Do you work for Blackmores? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Blackmores compete?

Blackmores is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Supplement brands4th of 1011.7%Shown above
Probiotic brands3rd of 1015.7%Show ranking
Pregnancy supplement brands2nd of 329.8%Show ranking
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