Brandwave

How popular isThompson's?

In September 2026, people searched for Thompson's by name about 640 times in New Zealand, a 16.9% decrease from the previous year. These searches made up 3.5% of all New Zealand supplement brand searches, placing Thompson's ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about supplement brands, Thompson's did not appear in any of the answers.

Search and AI answers in September 2026

Thompson's is the ninth most searched of 10 competitors and not listed in any AI answer.

  1. HealtheriesShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. BePureShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Go HealthyShare of searches 12.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. BlackmoresShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Thompson'sShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

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Top supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thompson's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clinicians1st
  2. BePure2nd
  3. Go Healthy3rd
  4. Healtheries4th
  5. Swisse5th
  6. Blackmores–
  7. Kiwiherb–
  8. Good Health–
  9. Thompson's–
  10. Nature's Way–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BePure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healtheries2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Go Healthy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swisse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwiherb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thompson's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature's Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which supplement brands compete with Thompson's?

Thompson's against supplement brands in New Zealand, by month

Share of searches by month for Healtheries, BePure, Go Healthy, Blackmores, Clinicians, Swisse, Kiwiherb, Good Health, Thompson's. The figures are in the table below the chart.

View monthly share of searches table
MonthHealtheriesBePureGo HealthyBlackmoresCliniciansSwisseKiwiherbGood HealthThompson'sNature's Way
Oct 202517.2%19.6%14.5%10.1%10.9%9.7%6.5%6.6%4.2%0.87%
Nov 202516.7%24.3%13.9%10.3%10.5%8%5.5%5.9%4.2%0.83%
Dec 202518.4%17.7%14.7%12%9.9%8.2%5.8%7.4%4.7%1.3%
Jan 202620.2%18%15.8%11.2%9.8%8.9%4.1%6.1%4.8%1.1%
Feb 202620.3%18.8%13.7%12.1%10%8.8%4.9%5.8%4.3%1.1%
Mar 202620.4%15.9%14.4%11.4%11.1%9.2%6.5%5.7%4.2%1.4%
Apr 202621.5%16.9%14.6%11.5%9.7%9%5%6.1%4.2%1.5%
May 202619.1%19.1%14.2%10.9%10.6%8.5%7.7%4.6%3.9%1.3%
Jun 202619.1%19.4%14.3%10.3%10.6%7.6%8.4%5.1%4%1.2%
Jul 202619.2%16.6%14%11.5%11.5%8.1%8.5%5.3%3.7%1.5%
Aug 202621%15%13.9%10.9%10.5%8.8%9.5%5.7%3.2%1.4%
Sep 202621.9%15.8%12.9%11.7%11%9.4%6.5%6.1%3.5%1.1%

  1. 1.Healtheries

    21.9%

    Held 1st. 4K estimated branded searches, -1.2% vs prior month. Share +0.9 points.

  2. 2.BePure

    15.8%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Go Healthy

    12.9%

    Held 3rd. 2.4K estimated branded searches, -11.9% vs prior month. Share -1 points.

  4. 4.Blackmores

    11.7%

    Held 4th. 2.1K estimated branded searches, +1.4% vs prior month. Share +0.7 points.

  5. 5.Clinicians

    11%

    Held 5th. 2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Swisse

    9.4%

    Moved from 7th to 6th. 1.7K estimated branded searches, +1.2% vs prior month. Share +0.6 points.

  7. 7.Kiwiherb

    6.5%

    Moved from 6th to 7th. 1.2K estimated branded searches, -34.8% vs prior month. Share -3 points.

  8. 8.Good Health

    6.1%

    Held 8th. 1.1K estimated branded searches, +1.8% vs prior month. Share +0.4 points.

  9. 9.Thompson's

    3.5%

    Held 9th. 640 estimated branded searches, +3.2% vs prior month. Share +0.3 points.

  10. 10.Nature's Way

    1.1%

    Held 10th. 210 estimated branded searches, -22.2% vs prior month. Share -0.3 points.

Compare popularity between Thompson's and its closest rivals

Every comparison with Thompson's

9 comparisons

How has branded search demand for Thompson's changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thompson's in New Zealand fell from 770 to 640.
  • Across the 12 months ending September 2026, Thompson's’ share of searches among supplement brands in New Zealand decreased from 4.2% to 3.5%.
  • Across the 12 months ending September 2026, Thompson's’ share of searches among supplement brands in New Zealand peaked at 4.8% in January 2026 and was lowest at 3.2% in August 2026.

How did search popularity change for New Zealand supplement brands in September 2026?

6 changes

  1. In September 2026, Swisse overtook Kiwiherb to rank 6th among supplement brands in New Zealand, with 9.4% of the searches.

  2. In September 2026, Healtheries gained share of searches among supplement brands in New Zealand, from 21% to 21.9%.

  3. In September 2026, BePure gained share of searches among supplement brands in New Zealand, from 15% to 15.8%.

  4. In September 2026, Blackmores gained share of searches among supplement brands in New Zealand, from 10.9% to 11.7%.

  5. In September 2026, Clinicians gained share of searches among supplement brands in New Zealand, from 10.5% to 11%.

  6. In September 2026, Kiwiherb lost share of searches among supplement brands in New Zealand, from 9.5% to 6.5%.

How are Thompson's’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Thompson's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thompson s
  • thompsons
  • thompsons magnesium
  • thompsons supplements
  • thompsons timber
  • thompsons vitamins

Do you work for Thompson's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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