Swisse vs Thompson's:Which is more popular by branded search in New Zealand?
In August 2026, Swisse had more branded searches than Thompson's among supplement brands in New Zealand. Swisse was estimated to have 2.2K branded searches compared to Thompson's’ 1.2K, and held a 10.2% Share of Search versus Thompson's’ 5.5%.
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Which is more popular in search, Swisse or Thompson's?
Compare the vitamin and supplement brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swisse, Thompson's. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Healthy | Healtheries | Blackmores | Clinicians | Swisse | Kiwiherb | Thompson's | Good Health | Nature's Way |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 19.8% | 14.8% | 11.4% | 12.4% | 7% | 7.3% | 1.9% | 0.64% |
| Nov 2025 | 24.7% | 20.1% | 15.6% | 11.5% | 11.5% | 6.1% | 7.7% | 2.2% | 0.68% |
| Dec 2025 | 24.2% | 20.5% | 17% | 10.2% | 11.3% | 5.7% | 7.9% | 2.2% | 1% |
| Jan 2026 | 25.9% | 21.9% | 16% | 9.7% | 11.5% | 4.3% | 8.1% | 1.9% | 0.81% |
| Feb 2026 | 23% | 23% | 16.8% | 10.5% | 11.4% | 5.1% | 7.3% | 2.1% | 0.82% |
| Mar 2026 | 23.7% | 22.1% | 16.1% | 10.7% | 11.3% | 6.4% | 6.9% | 1.8% | 1.1% |
| Apr 2026 | 24.2% | 23% | 16% | 9.5% | 11.9% | 5.1% | 7.3% | 1.8% | 1.2% |
| May 2026 | 23.7% | 21.1% | 16.1% | 10.6% | 11.1% | 7.9% | 6.8% | 1.6% | 1% |
| Jun 2026 | 23.7% | 21.4% | 15.5% | 10.8% | 10% | 8.6% | 7% | 2% | 1% |
| Jul 2026 | 23.2% | 21.2% | 16.3% | 11.2% | 10.4% | 8.6% | 6% | 1.9% | 1.2% |
| Aug 2026 | 23.5% | 22.6% | 15.6% | 10.2% | 10.2% | 9.4% | 5.5% | 1.9% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Swisse and Thompson's comparison changed over the last 12 months?
3 findings
- Swisse was ahead of Thompson's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Swisse’s estimated Share of Search among supplement brands in New Zealand moved from 12.4% to 10.2%, and its estimated monthly branded searches moved from 2.3K to 2.2K.
- Across the 11 months ending August 2026, Thompson's’ estimated Share of Search among supplement brands in New Zealand moved from 7.3% to 5.5%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
How did search popularity change for New Zealand supplement brands in August 2026?
1 change
In August 2026, Thompson's lost estimated Share of Search among supplement brands in New Zealand, from 6% to 5.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Swisse’s and Thompson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swisse
21 branded search terms
- swisse
- swisse bright skin
- swisse calcium vitamin d
- swisse collagen
- swisse fish oil
- swisse hair skin nails
- swisse liver detox
- swisse magnesium
- swisse magnesium sleep
- swisse mens multivitamin
- swisse multivitamin
- swisse near me
- swisse nz
- swisse probiotic
- swisse q10
- swisse sleep
- swisse supplements
- swisse vitamin
- swisse vitamin c
- swisse vitamin d
- swisse womens multivitamin
Thompson's
10 branded search terms
- thompson's
- thompsons
- thompsons magnesium
- thompsons near me
- thompsons new zealand
- thompsons nz
- thompsons online
- thompsons supplements
- thompsons timber
- thompsons vitamins
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