How popular isThompson's in search?
In August 2026, there were an estimated 1.2K branded searches for Thompson's in New Zealand which is down 15.3% over the last 11 months. Thompson's holds 5.5% estimated Share of Search among New Zealand supplement brands and is ranked 7th of 9 competitors for search popularity.
Go Healthy23.5%
Healtheries22.6%
Blackmores15.6%
Clinicians10.2%
Swisse10.2%
Kiwiherb9.4%
Thompson's5.5%
Good Health1.9%
Nature's Way1%
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Which supplement brands compete with Thompson's?
Share of Search by month for Go Healthy, Healtheries, Blackmores, Clinicians, Swisse, Kiwiherb, Thompson's. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Healthy | Healtheries | Blackmores | Clinicians | Swisse | Kiwiherb | Thompson's | Good Health | Nature's Way |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 19.8% | 14.8% | 11.4% | 12.4% | 7% | 7.3% | 1.9% | 0.64% |
| Nov 2025 | 24.7% | 20.1% | 15.6% | 11.5% | 11.5% | 6.1% | 7.7% | 2.2% | 0.68% |
| Dec 2025 | 24.2% | 20.5% | 17% | 10.2% | 11.3% | 5.7% | 7.9% | 2.2% | 1% |
| Jan 2026 | 25.9% | 21.9% | 16% | 9.7% | 11.5% | 4.3% | 8.1% | 1.9% | 0.81% |
| Feb 2026 | 23% | 23% | 16.8% | 10.5% | 11.4% | 5.1% | 7.3% | 2.1% | 0.82% |
| Mar 2026 | 23.7% | 22.1% | 16.1% | 10.7% | 11.3% | 6.4% | 6.9% | 1.8% | 1.1% |
| Apr 2026 | 24.2% | 23% | 16% | 9.5% | 11.9% | 5.1% | 7.3% | 1.8% | 1.2% |
| May 2026 | 23.7% | 21.1% | 16.1% | 10.6% | 11.1% | 7.9% | 6.8% | 1.6% | 1% |
| Jun 2026 | 23.7% | 21.4% | 15.5% | 10.8% | 10% | 8.6% | 7% | 2% | 1% |
| Jul 2026 | 23.2% | 21.2% | 16.3% | 11.2% | 10.4% | 8.6% | 6% | 1.9% | 1.2% |
| Aug 2026 | 23.5% | 22.6% | 15.6% | 10.2% | 10.2% | 9.4% | 5.5% | 1.9% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.5% | 5K | +12.6% | +0.3 points | |
| 2, held 2nd | 22.6% | 4.8K | +18.6% | +1.4 points | |
| 3, held 3rd | 15.6% | 3.3K | +6.1% | -0.7 points | |
| 4, held 4th | 10.2% | 2.2K | +1.4% | -1 points | |
| 5, held 5th | 10.2% | 2.2K | +9.6% | -0.1 points | |
| 6, held 6th | 9.4% | 2K | +20.6% | +0.7 points | |
| 7, held 7th | 5.5% | 1.2K | +1.8% | -0.5 points | |
| 8, held 8th | 1.9% | 400 | +8.1% | -0.1 points | |
| 9, held 9th | 1% | 220 | 0% | -0.1 points |
23.5%
held 1st · 5K estimated branded searches · +12.6% vs prior month · +0.3 points
22.6%
held 2nd · 4.8K estimated branded searches · +18.6% vs prior month · +1.4 points
15.6%
held 3rd · 3.3K estimated branded searches · +6.1% vs prior month · -0.7 points
10.2%
held 4th · 2.2K estimated branded searches · +1.4% vs prior month · -1 points
5.
Swisse10.2%
held 5th · 2.2K estimated branded searches · +9.6% vs prior month · -0.1 points
6.
Kiwiherb9.4%
held 6th · 2K estimated branded searches · +20.6% vs prior month · +0.7 points
5.5%
held 7th · 1.2K estimated branded searches · +1.8% vs prior month · -0.5 points
1.9%
held 8th · 400 estimated branded searches · +8.1% vs prior month · -0.1 points
1%
held 9th · 220 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Thompson's and its closest rivals
How has branded search demand for Thompson's changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Thompson's in New Zealand fell from 1.4K to 1.2K.
- Across the 11 months ending August 2026, Thompson's’ estimated Share of Search among supplement brands in New Zealand decreased from 7.3% to 5.5%.
- Across the 11 months ending August 2026, Thompson's’ estimated Share of Search among supplement brands in New Zealand peaked at 8.1% in January 2026 and was lowest at 5.5% in August 2026.
- Across the 11 months ending August 2026, Thompson's fell from 6th to 7th among supplement brands in New Zealand.
How did search popularity change for New Zealand supplement brands in August 2026?
6 changes
In August 2026, Healtheries gained estimated Share of Search among supplement brands in New Zealand, from 21.2% to 22.6%.
In August 2026, Kiwiherb gained estimated Share of Search among supplement brands in New Zealand, from 8.6% to 9.4%.
In August 2026, Clinicians lost estimated Share of Search among supplement brands in New Zealand, from 11.2% to 10.2%.
In August 2026, Blackmores lost estimated Share of Search among supplement brands in New Zealand, from 16.3% to 15.6%.
In August 2026, Thompson's lost estimated Share of Search among supplement brands in New Zealand, from 6% to 5.5%.
Estimated monthly branded searches for Nature's Way in New Zealand rose 83.3% over 11 measured months, from 120 to 220 in August 2026.
How is Thompson's measured?
Brandwave collects information about searches that people make online using Thompson's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- thompson's
- thompsons
- thompsons magnesium
- thompsons near me
- thompsons new zealand
- thompsons nz
- thompsons online
- thompsons supplements
- thompsons timber
- thompsons vitamins
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Is Thompson's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.