Nature's Way vs Thompson's:Which is more popular by branded search in New Zealand?
In August 2026, Thompson's had more branded searches than Nature's Way among supplement brands in New Zealand. Thompson's was estimated to have 1.2K branded searches compared to Nature's Way’s 220, and held a 5.5% Share of Search versus Nature's Way’s 1%.
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Which is more popular in search, Nature's Way or Thompson's?
Compare the vitamin and supplement brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thompson's, Nature's Way. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Healthy | Healtheries | Blackmores | Clinicians | Swisse | Kiwiherb | Thompson's | Good Health | Nature's Way |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 19.8% | 14.8% | 11.4% | 12.4% | 7% | 7.3% | 1.9% | 0.64% |
| Nov 2025 | 24.7% | 20.1% | 15.6% | 11.5% | 11.5% | 6.1% | 7.7% | 2.2% | 0.68% |
| Dec 2025 | 24.2% | 20.5% | 17% | 10.2% | 11.3% | 5.7% | 7.9% | 2.2% | 1% |
| Jan 2026 | 25.9% | 21.9% | 16% | 9.7% | 11.5% | 4.3% | 8.1% | 1.9% | 0.81% |
| Feb 2026 | 23% | 23% | 16.8% | 10.5% | 11.4% | 5.1% | 7.3% | 2.1% | 0.82% |
| Mar 2026 | 23.7% | 22.1% | 16.1% | 10.7% | 11.3% | 6.4% | 6.9% | 1.8% | 1.1% |
| Apr 2026 | 24.2% | 23% | 16% | 9.5% | 11.9% | 5.1% | 7.3% | 1.8% | 1.2% |
| May 2026 | 23.7% | 21.1% | 16.1% | 10.6% | 11.1% | 7.9% | 6.8% | 1.6% | 1% |
| Jun 2026 | 23.7% | 21.4% | 15.5% | 10.8% | 10% | 8.6% | 7% | 2% | 1% |
| Jul 2026 | 23.2% | 21.2% | 16.3% | 11.2% | 10.4% | 8.6% | 6% | 1.9% | 1.2% |
| Aug 2026 | 23.5% | 22.6% | 15.6% | 10.2% | 10.2% | 9.4% | 5.5% | 1.9% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Nature's Way and Thompson's comparison changed over the last 12 months?
3 findings
- Thompson's was ahead of Nature's Way in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nature's Way’s estimated Share of Search among supplement brands in New Zealand moved from 0.64% to 1%, and its estimated monthly branded searches moved from 120 to 220.
- Across the 11 months ending August 2026, Thompson's’ estimated Share of Search among supplement brands in New Zealand moved from 7.3% to 5.5%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
How did search popularity change for New Zealand supplement brands in August 2026?
2 changes
In August 2026, Thompson's lost estimated Share of Search among supplement brands in New Zealand, from 6% to 5.5%.
Estimated monthly branded searches for Nature's Way in New Zealand rose 83.3% over 11 measured months, from 120 to 220 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nature's Way’s and Thompson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature's Way
4 branded search terms
- natures way multivitamin
- natures way multivitamin gummies
- natures way vitamins
- natures way womens multivitamin
Thompson's
10 branded search terms
- thompson's
- thompsons
- thompsons magnesium
- thompsons near me
- thompsons new zealand
- thompsons nz
- thompsons online
- thompsons supplements
- thompsons timber
- thompsons vitamins
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