Brandwave

Supplement brands in New Zealand:Which brands are most popular in search?

In August 2026, Go Healthy was the most searched among supplement brands in New Zealand, with an estimated 5K branded searches and 23.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Go Healthy23.5%
  2. Healtheries22.6%
  3. Blackmores15.6%
  4. Clinicians10.2%
  5. Swisse10.2%
  6. Kiwiherb9.4%
  7. Thompson's5.5%
  8. Good Health1.9%
  9. Nature's Way1%

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Share of SearchLeaderboard

Compare the vitamin and supplement brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among supplement brands in New Zealand, by month

Share of Search by month for Go Healthy, Healtheries, Blackmores, Clinicians, Swisse, Kiwiherb, Thompson's. The figures are in the table below the chart.

View monthly share of search table
MonthGo HealthyHealtheriesBlackmoresCliniciansSwisseKiwiherbThompson'sGood HealthNature's Way
Oct 202524.7%19.8%14.8%11.4%12.4%7%7.3%1.9%0.64%
Nov 202524.7%20.1%15.6%11.5%11.5%6.1%7.7%2.2%0.68%
Dec 202524.2%20.5%17%10.2%11.3%5.7%7.9%2.2%1%
Jan 202625.9%21.9%16%9.7%11.5%4.3%8.1%1.9%0.81%
Feb 202623%23%16.8%10.5%11.4%5.1%7.3%2.1%0.82%
Mar 202623.7%22.1%16.1%10.7%11.3%6.4%6.9%1.8%1.1%
Apr 202624.2%23%16%9.5%11.9%5.1%7.3%1.8%1.2%
May 202623.7%21.1%16.1%10.6%11.1%7.9%6.8%1.6%1%
Jun 202623.7%21.4%15.5%10.8%10%8.6%7%2%1%
Jul 202623.2%21.2%16.3%11.2%10.4%8.6%6%1.9%1.2%
Aug 202623.5%22.6%15.6%10.2%10.2%9.4%5.5%1.9%1%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.Go Healthy

    23.5%

    held 1st · 5K estimated branded searches · +12.6% vs prior month · +0.3 points

  2. 2.Healtheries

    22.6%

    held 2nd · 4.8K estimated branded searches · +18.6% vs prior month · +1.4 points

  3. 3.Blackmores

    15.6%

    held 3rd · 3.3K estimated branded searches · +6.1% vs prior month · -0.7 points

  4. 4.Clinicians

    10.2%

    held 4th · 2.2K estimated branded searches · +1.4% vs prior month · -1 points

  5. 5.Swisse

    10.2%

    held 5th · 2.2K estimated branded searches · +9.6% vs prior month · -0.1 points

  6. 6.Kiwiherb

    9.4%

    held 6th · 2K estimated branded searches · +20.6% vs prior month · +0.7 points

  7. 7.Thompson's

    5.5%

    held 7th · 1.2K estimated branded searches · +1.8% vs prior month · -0.5 points

  8. 8.Good Health

    1.9%

    held 8th · 400 estimated branded searches · +8.1% vs prior month · -0.1 points

  9. 9.Nature's Way

    1%

    held 9th · 220 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among supplement brands in New Zealand?

In August 2026, Go Healthy was the most searched among supplement brands in New Zealand, with an estimated 5K branded searches and 23.5% estimated Share of Search within this set. Healtheries is in 2nd place, 0.9 percentage points behind at 22.6% Share of Search.

New Zealand supplement brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Go Healthy24.7% → 23.5%25.9%Jan 202623%Feb 20261st
Healtheries19.8% → 22.6%23%Apr 202619.8%Oct 20252nd
Blackmores14.8% → 15.6%17%Dec 202514.8%Oct 20253rd
Clinicians11.4% → 10.2%11.5%Nov 20259.5%Apr 20265th → 4th
Swisse12.4% → 10.2%12.4%Oct 202510%Jun 20264th → 5th
Kiwiherb7% → 9.4%9.4%Aug 20264.3%Jan 20267th → 6th
Thompson's7.3% → 5.5%8.1%Jan 20265.5%Aug 20266th → 7th
Good Health1.9%2.2%Nov 20251.6%May 20268th
Nature's Way0.64% → 1%1.2%Apr 20260.64%Oct 20259th

Each finding as a sentence

  • Across the 11 months ending August 2026, Go Healthy’s estimated Share of Search among supplement brands in New Zealand decreased from 24.7% to 23.5%.
  • Across the 11 months ending August 2026, Healtheries’ estimated Share of Search among supplement brands in New Zealand increased from 19.8% to 22.6%.
  • Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among supplement brands in New Zealand increased from 14.8% to 15.6%.
  • Across the 11 months ending August 2026, Clinicians’ estimated Share of Search among supplement brands in New Zealand decreased from 11.4% to 10.2%.
  • Across the 11 months ending August 2026, Swisse’s estimated Share of Search among supplement brands in New Zealand decreased from 12.4% to 10.2%.
  • Across the 11 months ending August 2026, Kiwiherb’s estimated Share of Search among supplement brands in New Zealand increased from 7% to 9.4%.
  • Across the 11 months ending August 2026, Thompson's’ estimated Share of Search among supplement brands in New Zealand decreased from 7.3% to 5.5%.
  • Across the 11 months ending August 2026, Go Healthy’s estimated Share of Search among supplement brands in New Zealand peaked at 25.9% in January 2026 and was lowest at 23% in February 2026.
  • Across the 11 months ending August 2026, Healtheries’ estimated Share of Search among supplement brands in New Zealand peaked at 23% in April 2026 and was lowest at 19.8% in October 2025.
  • Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among supplement brands in New Zealand peaked at 17% in December 2025 and was lowest at 14.8% in October 2025.
  • Across the 11 months ending August 2026, Clinicians’ estimated Share of Search among supplement brands in New Zealand peaked at 11.5% in November 2025 and was lowest at 9.5% in April 2026.
  • Across the 11 months ending August 2026, Swisse’s estimated Share of Search among supplement brands in New Zealand peaked at 12.4% in October 2025 and was lowest at 10% in June 2026.
  • Across the 11 months ending August 2026, Kiwiherb’s estimated Share of Search among supplement brands in New Zealand peaked at 9.4% in August 2026 and was lowest at 4.3% in January 2026.
  • Across the 11 months ending August 2026, Thompson's’ estimated Share of Search among supplement brands in New Zealand peaked at 8.1% in January 2026 and was lowest at 5.5% in August 2026.
  • Across the 11 months ending August 2026, Clinicians rose from 5th to 4th among supplement brands in New Zealand.
  • Across the 11 months ending August 2026, Swisse fell from 4th to 5th among supplement brands in New Zealand.
  • Across the 11 months ending August 2026, Kiwiherb rose from 7th to 6th among supplement brands in New Zealand.
  • Across the 11 months ending August 2026, Thompson's fell from 6th to 7th among supplement brands in New Zealand.
  • Across the 11 months ending August 2026, Good Health and Nature's Way held steady: their estimated Share of Search among supplement brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand supplement brands in August 2026?

  1. In August 2026, Healtheries gained estimated Share of Search among supplement brands in New Zealand, from 21.2% to 22.6%.

  2. In August 2026, Kiwiherb gained estimated Share of Search among supplement brands in New Zealand, from 8.6% to 9.4%.

  3. In August 2026, Clinicians lost estimated Share of Search among supplement brands in New Zealand, from 11.2% to 10.2%.

  4. In August 2026, Blackmores lost estimated Share of Search among supplement brands in New Zealand, from 16.3% to 15.6%.

  5. In August 2026, Thompson's lost estimated Share of Search among supplement brands in New Zealand, from 6% to 5.5%.

  6. Estimated monthly branded searches for Nature's Way in New Zealand rose 83.3% over 11 measured months, from 120 to 220 in August 2026.

  7. Estimated monthly branded searches for Good Health in New Zealand rose 11.1% over 11 measured months, from 360 to 400 in August 2026.

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