Brandwave

BePure vs Thompson's:Which is more popular?

In September 2026, BePure had more branded searches than Thompson's among supplement brands in New Zealand. BePure had about 2,900 branded searches, while Thompson's had 640. BePure made up 15.8% of all supplement brand searches we track, and Thompson's accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about supplement brands, BePure appeared in three of the five answers and Thompson's in none.

Among supplement brands in New Zealand in September 2026

Who do people search for more?

BePure, about 5 searches for every 1 for Thompson's

BePure 2.9K searchesThompson's 640 searches

Who does AI mention more?

BePure, mentioned in 3 of 5 answers, Thompson's in 0

BePure in 3 of 5Thompson's in 0 of 5

Who does AI recommend more?

BePure, the only one of the two named

BePure first in 3Thompson's never named

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Top supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BePure was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Thompson's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clinicians1st
  2. BePure2nd
  3. Go Healthy3rd
  4. Healtheries4th
  5. Swisse5th
  6. Blackmores–
  7. Kiwiherb–
  8. Good Health–
  9. Thompson's–
  10. Nature's Way–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BePure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healtheries2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Go Healthy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swisse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwiherb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thompson's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature's Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BePure or Thompson's more popular in search?

This chart shows how often people search Google for BePure and Thompson's by name. Each line represents a brand's share of searches for all ten supplement brands we track, month by month, from searches in New Zealand.

BePure and Thompson's among supplement brands in New Zealand, by month

Share of searches by month for BePure, Thompson's. The figures are in the table below the chart.

View monthly share of searches table
MonthHealtheriesBePureGo HealthyBlackmoresCliniciansSwisseKiwiherbGood HealthThompson'sNature's Way
Oct 202517.2%19.6%14.5%10.1%10.9%9.7%6.5%6.6%4.2%0.87%
Nov 202516.7%24.3%13.9%10.3%10.5%8%5.5%5.9%4.2%0.83%
Dec 202518.4%17.7%14.7%12%9.9%8.2%5.8%7.4%4.7%1.3%
Jan 202620.2%18%15.8%11.2%9.8%8.9%4.1%6.1%4.8%1.1%
Feb 202620.3%18.8%13.7%12.1%10%8.8%4.9%5.8%4.3%1.1%
Mar 202620.4%15.9%14.4%11.4%11.1%9.2%6.5%5.7%4.2%1.4%
Apr 202621.5%16.9%14.6%11.5%9.7%9%5%6.1%4.2%1.5%
May 202619.1%19.1%14.2%10.9%10.6%8.5%7.7%4.6%3.9%1.3%
Jun 202619.1%19.4%14.3%10.3%10.6%7.6%8.4%5.1%4%1.2%
Jul 202619.2%16.6%14%11.5%11.5%8.1%8.5%5.3%3.7%1.5%
Aug 202621%15%13.9%10.9%10.5%8.8%9.5%5.7%3.2%1.4%
Sep 202621.9%15.8%12.9%11.7%11%9.4%6.5%6.1%3.5%1.1%

How has the BePure and Thompson's comparison changed over the last 12 months?

3 findings
  • BePure was ahead of Thompson's in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BePure’s share of searches among supplement brands in New Zealand moved from 19.6% to 15.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Thompson's’ share of searches among supplement brands in New Zealand moved from 4.2% to 3.5%, and its estimated monthly branded searches moved from 770 to 640.

How did search popularity change for New Zealand supplement brands in September 2026?

2 changes

  1. In September 2026, BePure gained share of searches among supplement brands in New Zealand, from 15% to 15.8%.

  2. Estimated monthly branded searches for Thompson's in New Zealand fell 16.9% over 12 measured months, from 770 to 640 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using BePure’s and Thompson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BePure

1 branded search term

  • bepure

Thompson's

6 branded search terms

  • thompson s
  • thompsons
  • thompsons magnesium
  • thompsons supplements
  • thompsons timber
  • thompsons vitamins

How the Brand Demand Index is measured

Other head-to-heads among supplement brands

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