Brandwave

Blackmores vs Healtheries:Which is more popular?

In September 2026, Healtheries had more branded searches than Blackmores among supplement brands in New Zealand. Healtheries had about 4,010 branded searches, while Blackmores had 2,140. Healtheries made up 21.9% of all supplement brand searches we track, and Blackmores accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about supplement brands, Healtheries appeared in two of the five answers and Blackmores in none.

Among supplement brands in New Zealand in September 2026

Who do people search for more?

Healtheries, about 87% more searches than Blackmores

Healtheries 4K searchesBlackmores 2.1K searches

Who does AI mention more?

Healtheries, mentioned in 2 of 5 answers, Blackmores in 0

Healtheries in 2 of 5Blackmores in 0 of 5

Who does AI recommend more?

Healtheries, the only one of the two named

Healtheries first in 2Blackmores never named

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Top supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Healtheries was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Blackmores did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clinicians1st
  2. BePure2nd
  3. Go Healthy3rd
  4. Healtheries4th
  5. Swisse5th
  6. Blackmores–
  7. Kiwiherb–
  8. Good Health–
  9. Thompson's–
  10. Nature's Way–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BePure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healtheries2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Go Healthy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swisse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwiherb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thompson's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature's Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Blackmores or Healtheries more popular in search?

This chart shows how often people search Google for Blackmores and Healtheries by name. Each line represents a brand's share of searches for all ten supplement brands we track, month by month, from searches in New Zealand.

Blackmores and Healtheries among supplement brands in New Zealand, by month

Share of searches by month for Healtheries, Blackmores. The figures are in the table below the chart.

View monthly share of searches table
MonthHealtheriesBePureGo HealthyBlackmoresCliniciansSwisseKiwiherbGood HealthThompson'sNature's Way
Oct 202517.2%19.6%14.5%10.1%10.9%9.7%6.5%6.6%4.2%0.87%
Nov 202516.7%24.3%13.9%10.3%10.5%8%5.5%5.9%4.2%0.83%
Dec 202518.4%17.7%14.7%12%9.9%8.2%5.8%7.4%4.7%1.3%
Jan 202620.2%18%15.8%11.2%9.8%8.9%4.1%6.1%4.8%1.1%
Feb 202620.3%18.8%13.7%12.1%10%8.8%4.9%5.8%4.3%1.1%
Mar 202620.4%15.9%14.4%11.4%11.1%9.2%6.5%5.7%4.2%1.4%
Apr 202621.5%16.9%14.6%11.5%9.7%9%5%6.1%4.2%1.5%
May 202619.1%19.1%14.2%10.9%10.6%8.5%7.7%4.6%3.9%1.3%
Jun 202619.1%19.4%14.3%10.3%10.6%7.6%8.4%5.1%4%1.2%
Jul 202619.2%16.6%14%11.5%11.5%8.1%8.5%5.3%3.7%1.5%
Aug 202621%15%13.9%10.9%10.5%8.8%9.5%5.7%3.2%1.4%
Sep 202621.9%15.8%12.9%11.7%11%9.4%6.5%6.1%3.5%1.1%

How has the Blackmores and Healtheries comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand supplement brands in September 2026?

2 changes

  1. In September 2026, Healtheries gained share of searches among supplement brands in New Zealand, from 21% to 21.9%.

  2. In September 2026, Blackmores gained share of searches among supplement brands in New Zealand, from 10.9% to 11.7%.

How are branded searches counted?

34 search terms

Brandwave collects information about searches that people make online using Blackmores’ and Healtheries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blackmores

15 branded search terms

  • blackmores
  • blackmores bio zinc
  • blackmores conceive
  • blackmores conceive well
  • blackmores executive
  • blackmores fish oil
  • blackmores insolar
  • blackmores lutein defence
  • blackmores macu vision
  • blackmores magnesium
  • blackmores multivitamin
  • blackmores omega triple
  • blackmores pregnancy
  • blackmores supplements
  • blackmores vitamins

Healtheries

19 branded search terms

  • healtheries
  • healtheries almond oil
  • healtheries boost
  • healtheries collagen
  • healtheries fish oil
  • healtheries iron
  • healtheries iron fizz
  • healtheries magnesium
  • healtheries magnesium 150mg
  • healtheries magnesium 400mg
  • healtheries milk biscuits
  • healtheries milk bites
  • healtheries multivitamin
  • healtheries probiotic
  • healtheries supplements
  • healtheries vit c
  • healtheries vitamins
  • healtheries vitaplan
  • healtheries zinc

How the Brand Demand Index is measured

Other head-to-heads among supplement brands

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