Brandwave

Clinicians vs Healtheries:Which is more popular?

In September 2026, Healtheries had more branded searches than Clinicians among supplement brands in New Zealand. Healtheries had about 4,010 branded searches, while Clinicians had 2,020. Healtheries made up 21.9% of all supplement brand searches we track, and Clinicians accounted for 11%. When we asked ChatGPT and Google AI Overviews about supplement brands, Clinicians and Healtheries each appeared in two of the five answers. Clinicians was mentioned before Healtheries in two out of three answers.

Among supplement brands in New Zealand in September 2026

Who do people search for more?

Healtheries, about 2 searches for every 1 for Clinicians

Healtheries 4K searchesClinicians 2K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Clinicians in 2 of 5Healtheries in 2 of 5

Who does AI recommend more?

Clinicians, named ahead of Healtheries in 2 of 3 answers

Clinicians first in 2Healtheries first in 1

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Top supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clinicians was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Healtheries was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Clinicians was listed before Healtheries in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clinicians1st
  2. BePure2nd
  3. Go Healthy3rd
  4. Healtheries4th
  5. Swisse5th
  6. Blackmores–
  7. Kiwiherb–
  8. Good Health–
  9. Thompson's–
  10. Nature's Way–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BePure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healtheries2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Go Healthy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swisse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwiherb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thompson's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature's Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Clinicians or Healtheries more popular in search?

This chart shows how often people search Google for Clinicians and Healtheries by name. Each line represents a brand's share of searches for all ten supplement brands we track, month by month, from searches in New Zealand.

Clinicians and Healtheries among supplement brands in New Zealand, by month

Share of searches by month for Healtheries, Clinicians. The figures are in the table below the chart.

View monthly share of searches table
MonthHealtheriesBePureGo HealthyBlackmoresCliniciansSwisseKiwiherbGood HealthThompson'sNature's Way
Oct 202517.2%19.6%14.5%10.1%10.9%9.7%6.5%6.6%4.2%0.87%
Nov 202516.7%24.3%13.9%10.3%10.5%8%5.5%5.9%4.2%0.83%
Dec 202518.4%17.7%14.7%12%9.9%8.2%5.8%7.4%4.7%1.3%
Jan 202620.2%18%15.8%11.2%9.8%8.9%4.1%6.1%4.8%1.1%
Feb 202620.3%18.8%13.7%12.1%10%8.8%4.9%5.8%4.3%1.1%
Mar 202620.4%15.9%14.4%11.4%11.1%9.2%6.5%5.7%4.2%1.4%
Apr 202621.5%16.9%14.6%11.5%9.7%9%5%6.1%4.2%1.5%
May 202619.1%19.1%14.2%10.9%10.6%8.5%7.7%4.6%3.9%1.3%
Jun 202619.1%19.4%14.3%10.3%10.6%7.6%8.4%5.1%4%1.2%
Jul 202619.2%16.6%14%11.5%11.5%8.1%8.5%5.3%3.7%1.5%
Aug 202621%15%13.9%10.9%10.5%8.8%9.5%5.7%3.2%1.4%
Sep 202621.9%15.8%12.9%11.7%11%9.4%6.5%6.1%3.5%1.1%

How has the Clinicians and Healtheries comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand supplement brands in September 2026?

2 changes

  1. In September 2026, Healtheries gained share of searches among supplement brands in New Zealand, from 21% to 21.9%.

  2. In September 2026, Clinicians gained share of searches among supplement brands in New Zealand, from 10.5% to 11%.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Clinicians’ and Healtheries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clinicians

5 branded search terms

  • clinicians
  • clinicians magnesium
  • clinicians multivitamin
  • clinicians supplements
  • clinicians vitamins

Healtheries

19 branded search terms

  • healtheries
  • healtheries almond oil
  • healtheries boost
  • healtheries collagen
  • healtheries fish oil
  • healtheries iron
  • healtheries iron fizz
  • healtheries magnesium
  • healtheries magnesium 150mg
  • healtheries magnesium 400mg
  • healtheries milk biscuits
  • healtheries milk bites
  • healtheries multivitamin
  • healtheries probiotic
  • healtheries supplements
  • healtheries vit c
  • healtheries vitamins
  • healtheries vitaplan
  • healtheries zinc

How the Brand Demand Index is measured

Other head-to-heads among supplement brands

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