BePure vs Healtheries:Which is more popular?
In September 2026, Healtheries had more branded searches than BePure among supplement brands in New Zealand. Healtheries had about 4,010 branded searches, while BePure had 2,900. Healtheries made up 21.9% of all supplement brand searches we track, and BePure accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about supplement brands, BePure appeared in three of the five answers and Healtheries in two. BePure was mentioned before Healtheries in two out of three answers.
Who do people search for more?
Healtheries, about 38% more searches than BePure
Who does AI mention more?
BePure, mentioned in 3 of 5 answers, Healtheries in 2
Who does AI recommend more?
BePure, named ahead of Healtheries in 2 of 3 answers
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Top supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BePure was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Healtheries was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BePure was listed before Healtheries in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BePure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Healtheries2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Go Healthy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swisse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kiwiherb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Good Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thompson's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nature's Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about supplement brands
5 answers
Asked ChatGPT
“Which supplement brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best supplement brands in New Zealand?”
Asked ChatGPT
“What's the best supplement brand in New Zealand for daily health support?”
Searched Google, AI Overview
“best supplements”
Searched Google, AI Overview
“multivitamins nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BePure or Healtheries more popular in search?
This chart shows how often people search Google for BePure and Healtheries by name. Each line represents a brand's share of searches for all ten supplement brands we track, month by month, from searches in New Zealand.
Share of searches by month for Healtheries, BePure. The figures are in the table below the chart.
View monthly share of searches table
| Month | Healtheries | BePure | Go Healthy | Blackmores | Clinicians | Swisse | Kiwiherb | Good Health | Thompson's | Nature's Way |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.2% | 19.6% | 14.5% | 10.1% | 10.9% | 9.7% | 6.5% | 6.6% | 4.2% | 0.87% |
| Nov 2025 | 16.7% | 24.3% | 13.9% | 10.3% | 10.5% | 8% | 5.5% | 5.9% | 4.2% | 0.83% |
| Dec 2025 | 18.4% | 17.7% | 14.7% | 12% | 9.9% | 8.2% | 5.8% | 7.4% | 4.7% | 1.3% |
| Jan 2026 | 20.2% | 18% | 15.8% | 11.2% | 9.8% | 8.9% | 4.1% | 6.1% | 4.8% | 1.1% |
| Feb 2026 | 20.3% | 18.8% | 13.7% | 12.1% | 10% | 8.8% | 4.9% | 5.8% | 4.3% | 1.1% |
| Mar 2026 | 20.4% | 15.9% | 14.4% | 11.4% | 11.1% | 9.2% | 6.5% | 5.7% | 4.2% | 1.4% |
| Apr 2026 | 21.5% | 16.9% | 14.6% | 11.5% | 9.7% | 9% | 5% | 6.1% | 4.2% | 1.5% |
| May 2026 | 19.1% | 19.1% | 14.2% | 10.9% | 10.6% | 8.5% | 7.7% | 4.6% | 3.9% | 1.3% |
| Jun 2026 | 19.1% | 19.4% | 14.3% | 10.3% | 10.6% | 7.6% | 8.4% | 5.1% | 4% | 1.2% |
| Jul 2026 | 19.2% | 16.6% | 14% | 11.5% | 11.5% | 8.1% | 8.5% | 5.3% | 3.7% | 1.5% |
| Aug 2026 | 21% | 15% | 13.9% | 10.9% | 10.5% | 8.8% | 9.5% | 5.7% | 3.2% | 1.4% |
| Sep 2026 | 21.9% | 15.8% | 12.9% | 11.7% | 11% | 9.4% | 6.5% | 6.1% | 3.5% | 1.1% |
How has the BePure and Healtheries comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Healtheries took it in December 2025, BePure took it in June 2026, Healtheries took it in July 2026.
- Across the 12 months ending September 2026, BePure’s share of searches among supplement brands in New Zealand moved from 19.6% to 15.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Healtheries’ share of searches among supplement brands in New Zealand moved from 17.2% to 21.9%, and its estimated monthly branded searches moved from 3.2K to 4K.
How did search popularity change for New Zealand supplement brands in September 2026?
2 changes
In September 2026, Healtheries gained share of searches among supplement brands in New Zealand, from 21% to 21.9%.
In September 2026, BePure gained share of searches among supplement brands in New Zealand, from 15% to 15.8%.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using BePure’s and Healtheries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BePure
1 branded search term
- bepure
Healtheries
19 branded search terms
- healtheries
- healtheries almond oil
- healtheries boost
- healtheries collagen
- healtheries fish oil
- healtheries iron
- healtheries iron fizz
- healtheries magnesium
- healtheries magnesium 150mg
- healtheries magnesium 400mg
- healtheries milk biscuits
- healtheries milk bites
- healtheries multivitamin
- healtheries probiotic
- healtheries supplements
- healtheries vit c
- healtheries vitamins
- healtheries vitaplan
- healtheries zinc
Other head-to-heads among supplement brands
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