Blackmores vs Thompson's:Which is more popular by branded search in New Zealand?
In August 2026, Blackmores had more branded searches than Thompson's among supplement brands in New Zealand. Blackmores was estimated to have 3.3K branded searches compared to Thompson's’ 1.2K, and held a 15.6% Share of Search versus Thompson's’ 5.5%.
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Which is more popular in search, Blackmores or Thompson's?
Compare the vitamin and supplement brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blackmores, Thompson's. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Healthy | Healtheries | Blackmores | Clinicians | Swisse | Kiwiherb | Thompson's | Good Health | Nature's Way |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 19.8% | 14.8% | 11.4% | 12.4% | 7% | 7.3% | 1.9% | 0.64% |
| Nov 2025 | 24.7% | 20.1% | 15.6% | 11.5% | 11.5% | 6.1% | 7.7% | 2.2% | 0.68% |
| Dec 2025 | 24.2% | 20.5% | 17% | 10.2% | 11.3% | 5.7% | 7.9% | 2.2% | 1% |
| Jan 2026 | 25.9% | 21.9% | 16% | 9.7% | 11.5% | 4.3% | 8.1% | 1.9% | 0.81% |
| Feb 2026 | 23% | 23% | 16.8% | 10.5% | 11.4% | 5.1% | 7.3% | 2.1% | 0.82% |
| Mar 2026 | 23.7% | 22.1% | 16.1% | 10.7% | 11.3% | 6.4% | 6.9% | 1.8% | 1.1% |
| Apr 2026 | 24.2% | 23% | 16% | 9.5% | 11.9% | 5.1% | 7.3% | 1.8% | 1.2% |
| May 2026 | 23.7% | 21.1% | 16.1% | 10.6% | 11.1% | 7.9% | 6.8% | 1.6% | 1% |
| Jun 2026 | 23.7% | 21.4% | 15.5% | 10.8% | 10% | 8.6% | 7% | 2% | 1% |
| Jul 2026 | 23.2% | 21.2% | 16.3% | 11.2% | 10.4% | 8.6% | 6% | 1.9% | 1.2% |
| Aug 2026 | 23.5% | 22.6% | 15.6% | 10.2% | 10.2% | 9.4% | 5.5% | 1.9% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Blackmores and Thompson's comparison changed over the last 12 months?
3 findings
- Blackmores was ahead of Thompson's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among supplement brands in New Zealand moved from 14.8% to 15.6%, and its estimated monthly branded searches moved from 2.8K to 3.3K.
- Across the 11 months ending August 2026, Thompson's’ estimated Share of Search among supplement brands in New Zealand moved from 7.3% to 5.5%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
How did search popularity change for New Zealand supplement brands in August 2026?
2 changes
In August 2026, Blackmores lost estimated Share of Search among supplement brands in New Zealand, from 16.3% to 15.6%.
In August 2026, Thompson's lost estimated Share of Search among supplement brands in New Zealand, from 6% to 5.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Blackmores’ and Thompson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackmores
31 branded search terms
- blackmores
- blackmores b12
- blackmores bio zinc
- blackmores conceive
- blackmores conceive well
- blackmores conceive well gold
- blackmores conceive well mens
- blackmores executive
- blackmores fish oil
- blackmores hair skin nails
- blackmores insolar
- blackmores lutein defence
- blackmores lutein vision advanced
- blackmores macu vision
- blackmores magnesium
- blackmores mens multivitamin
- blackmores multivitamin
- blackmores near me
- blackmores new zealand
- blackmores nz
- blackmores omega triple
- blackmores online
- blackmores pregnancy
- blackmores pregnancy & breastfeeding gold
- blackmores pregnancy folic acid
- blackmores pregnancy gold
- blackmores probiotics
- blackmores supplements
- blackmores vitamins
- blackmores womens multivitamin
- blackmoresnz co nz
Thompson's
10 branded search terms
- thompson's
- thompsons
- thompsons magnesium
- thompsons near me
- thompsons new zealand
- thompsons nz
- thompsons online
- thompsons supplements
- thompsons timber
- thompsons vitamins
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.