Brandwave

Blackmores vs Life-Space:Which is more popular by branded search in New Zealand?

In August 2026, Blackmores had more branded searches than Life-Space among probiotic brands in New Zealand. Blackmores was estimated to have 3.3K branded searches compared to Life-Space’s 390, and held a 38.2% Share of Search versus Life-Space’s 4.5%.

Share of Search among probiotic brands in New Zealand in August 2026Which is more popular in search, Blackmores or Life-Space?
Blackmores38.2%3.3K searches
vs
Life-Space4.5%390 searches

Follow Blackmores vs Life-Space and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Blackmores or Life-Space?

Compare the probiotic and gut health brands New Zealanders take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blackmores and Life-Space among probiotic brands in New Zealand, by month

Share of Search by month for Blackmores, Life-Space. The figures are in the table below the chart.

View monthly share of search table
MonthYakultBlackmoresInner HealthLife-SpaceSeed
Oct 202540.9%36.5%17.5%4.7%0.26%
Nov 202540.8%38.6%16.5%3.8%0.28%
Dec 202538.7%39.7%17.3%4.1%0.16%
Jan 202642.5%38.2%15%4%0.28%
Feb 202644.1%39.3%12.1%4.1%0.44%
Mar 202639.9%40.5%14.9%4.2%0.51%
Apr 202639.9%38.9%14.8%5.1%1.3%
May 202639.2%40.3%14.1%4.8%1.6%
Jun 202640.4%37.5%16.2%4.5%1.4%
Jul 202640.9%36.5%16.9%4.2%1.5%
Aug 202639%38.2%16.7%4.5%1.5%
Sep 2026—————

How has the Blackmores and Life-Space comparison changed over the last 12 months?

  • Blackmores was ahead of Life-Space in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among probiotic brands in New Zealand moved from 36.5% to 38.2%, and its estimated monthly branded searches moved from 2.8K to 3.3K.
  • Across the 11 months ending August 2026, Life-Space’s estimated Share of Search among probiotic brands in New Zealand moved from 4.7% to 4.5%, and its estimated monthly branded searches moved from 360 to 390.

How did search popularity change for New Zealand probiotic brands in August 2026?

  1. In August 2026, Blackmores gained estimated Share of Search among probiotic brands in New Zealand, from 36.5% to 38.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Blackmores’ and Life-Space’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blackmores

31 branded search terms

  • blackmores
  • blackmores b12
  • blackmores bio zinc
  • blackmores conceive
  • blackmores conceive well
  • blackmores conceive well gold
  • blackmores conceive well mens
  • blackmores executive
  • blackmores fish oil
  • blackmores hair skin nails
  • blackmores insolar
  • blackmores lutein defence
  • blackmores lutein vision advanced
  • blackmores macu vision
  • blackmores magnesium
  • blackmores mens multivitamin
  • blackmores multivitamin
  • blackmores near me
  • blackmores new zealand
  • blackmores nz
  • blackmores omega triple
  • blackmores online
  • blackmores pregnancy
  • blackmores pregnancy & breastfeeding gold
  • blackmores pregnancy folic acid
  • blackmores pregnancy gold
  • blackmores probiotics
  • blackmores supplements
  • blackmores vitamins
  • blackmores womens multivitamin
  • blackmoresnz co nz

Life-Space

7 branded search terms

  • life space
  • life space near me
  • life space nz
  • life space probiotic
  • lifespace
  • lifespace nz
  • lifespace probiotic

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.