Brandwave

How popular isLife-Space in search?

In August 2026, there were an estimated 390 branded searches for Life-Space in New Zealand which is up 8.3% over the last 11 months. Life-Space holds 4.5% estimated Share of Search among New Zealand probiotic brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Yakult39%
  2. Blackmores38.2%
  3. Inner Health16.7%
  4. Life-Space4.5%
  5. Seed1.5%
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Which probiotic brands compete with Life-Space?

Life-Space against probiotic brands in New Zealand, by month

Share of Search by month for Yakult, Blackmores, Inner Health, Life-Space. The figures are in the table below the chart.

View monthly share of search table
MonthYakultBlackmoresInner HealthLife-SpaceSeed
Oct 202540.9%36.5%17.5%4.7%0.26%
Nov 202540.8%38.6%16.5%3.8%0.28%
Dec 202538.7%39.7%17.3%4.1%0.16%
Jan 202642.5%38.2%15%4%0.28%
Feb 202644.1%39.3%12.1%4.1%0.44%
Mar 202639.9%40.5%14.9%4.2%0.51%
Apr 202639.9%38.9%14.8%5.1%1.3%
May 202639.2%40.3%14.1%4.8%1.6%
Jun 202640.4%37.5%16.2%4.5%1.4%
Jul 202640.9%36.5%16.9%4.2%1.5%
Aug 202639%38.2%16.7%4.5%1.5%
Sep 2026—————
  1. 1.Yakult

    39%

    held 1st · 3.4K estimated branded searches · -3.2% vs prior month · -1.8 points

  2. 2.Blackmores

    38.2%

    held 2nd · 3.3K estimated branded searches · +6.1% vs prior month · +1.7 points

  3. held 3rd · 1.4K estimated branded searches · +0.69% vs prior month · -0.1 points

  4. held 4th · 390 estimated branded searches · +8.3% vs prior month · +0.3 points

  5. 5.Seed

    1.5%

    held 5th · 130 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Life-Space and its closest rivals

How has branded search demand for Life-Space changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Life-Space in New Zealand rose from 360 to 390.
  • Across the 11 months ending August 2026, Life-Space’s estimated Share of Search among probiotic brands in New Zealand peaked at 5.1% in April 2026 and was lowest at 3.8% in November 2025.

How did search popularity change for New Zealand probiotic brands in August 2026?

  1. In August 2026, Blackmores gained estimated Share of Search among probiotic brands in New Zealand, from 36.5% to 38.2%.

  2. In August 2026, Yakult lost estimated Share of Search among probiotic brands in New Zealand, from 40.9% to 39%.

  3. Estimated monthly branded searches for Seed in New Zealand rose 550% over 11 measured months, from 20 to 130 in August 2026.

How is Life-Space measured?

Brandwave collects information about searches that people make online using Life-Space’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • life space
  • life space near me
  • life space nz
  • life space probiotic
  • lifespace
  • lifespace nz
  • lifespace probiotic

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How the Brand Demand Index is measured

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Is Life-Space your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.