Brandwave

BLIS vs Life-Space:Which is more popular?

In September 2026, BLIS had more branded searches than Life-Space among probiotic brands in New Zealand. BLIS had about 630 branded searches, while Life-Space had 370. BLIS made up 5.2% of all probiotic brand searches we track, and Life-Space accounted for 3%. When we asked ChatGPT and Google AI Overviews about probiotic brands, neither BLIS nor Life-Space appeared in any of the five answers.

Among probiotic brands in New Zealand in September 2026

Who do people search for more?

BLIS, about 70% more searches than Life-Space

BLIS 630 searchesLife-Space 370 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

BLIS in 0 of 5Life-Space in 0 of 5

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Top probiotic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither BLIS nor Life-Space showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Go Healthy1st
  2. Inner Health2nd
  3. Clinicians3rd
  4. BioGaia4th
  5. Yakult–
  6. Blackmores–
  7. BLIS–
  8. Life-Space–
  9. Radiance–
  10. Seed–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Go Healthy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Inner Health3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGaia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yakult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BLIS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Life-Space0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Radiance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about probiotic brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BLIS or Life-Space more popular in search?

This chart shows how often people search Google for BLIS and Life-Space by name. Each line represents a brand's share of searches for all ten probiotic brands we track, month by month, from searches in New Zealand.

BLIS and Life-Space among probiotic brands in New Zealand, by month

Share of searches by month for BLIS, Life-Space. The figures are in the table below the chart.

View monthly share of searches table
MonthYakultCliniciansBlackmoresGo HealthyInner HealthBioGaiaBLISLife-SpaceRadianceSeed
Oct 202524.8%17.7%14.5%19.2%10.3%4.4%5.3%3.1%0.62%0.09%
Nov 202524.9%18.7%15.6%19.2%9.7%4.5%4.5%2.4%0.56%0.09%
Dec 202524.7%16.2%16.5%18%11.1%5.8%4.4%2.7%0.45%0%
Jan 202626.8%16.3%15.7%19.2%9.3%5.8%3.8%2.7%0.39%0.1%
Feb 202628.9%16.4%17.5%16.2%8.4%5.9%3.5%2.7%0.31%0.1%
Mar 202625.1%18.7%16.4%18.3%9.4%5%3.9%2.8%0.35%0.09%
Apr 202625.4%15.4%16.3%17.9%10.2%7.6%3.4%3.3%0.54%0%
May 202624.8%18.3%15.7%16.9%8.6%7.5%4.6%3.1%0.51%0.08%
Jun 202625.1%18.4%15%16.2%10.6%6.8%4.4%3%0.43%0.09%
Jul 202626.6%18%15.1%13.7%11.2%6.3%5.5%3%0.51%0.08%
Aug 202624.3%18.1%14.8%15.2%11.2%6.4%6.7%2.9%0.31%0.08%
Sep 202624.7%17.8%15.7%13.5%10.7%8.9%5.2%3%0.49%0.08%

How has the BLIS and Life-Space comparison changed over the last 12 months?

3 findings
  • BLIS was ahead of Life-Space in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BLIS’s share of searches among probiotic brands in New Zealand moved from 5.3% to 5.2%, and its estimated monthly branded searches moved from 600 to 630.
  • Across the 12 months ending September 2026, Life-Space’s share of searches among probiotic brands in New Zealand moved from 3.1% to 3%, and its estimated monthly branded searches moved from 350 to 370.

How did search popularity change for New Zealand probiotic brands in September 2026?

2 changes

  1. In September 2026, BioGaia overtook BLIS to rank 6th among probiotic brands in New Zealand, with 8.9% of the searches.

  2. In September 2026, BLIS lost share of searches among probiotic brands in New Zealand, from 6.7% to 5.2%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using BLIS’s and Life-Space’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BLIS

4 branded search terms

  • blis probiotic lozenges
  • blis probiotics
  • blis throat
  • blis throat guard

Life-Space

4 branded search terms

  • life space
  • life space probiotic
  • lifespace
  • lifespace probiotic

How the Brand Demand Index is measured

Other head-to-heads among probiotic brands

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