Brandwave

Inner Health vs Yakult:Which is more popular by branded search in New Zealand?

In August 2026, Yakult had more branded searches than Inner Health among probiotic brands in New Zealand. Yakult was estimated to have 3.4K branded searches compared to Inner Health’s 1.4K, and held a 39% Share of Search versus Inner Health’s 16.7%.

Share of Search among probiotic brands in New Zealand in August 2026Which is more popular in search, Inner Health or Yakult?
Inner Health16.7%1.4K searches
vs
Yakult39%3.4K searches

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Which is more popular in search, Inner Health or Yakult?

Compare the probiotic and gut health brands New Zealanders take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Inner Health and Yakult among probiotic brands in New Zealand, by month

Share of Search by month for Yakult, Inner Health. The figures are in the table below the chart.

View monthly share of search table
MonthYakultBlackmoresInner HealthLife-SpaceSeed
Oct 202540.9%36.5%17.5%4.7%0.26%
Nov 202540.8%38.6%16.5%3.8%0.28%
Dec 202538.7%39.7%17.3%4.1%0.16%
Jan 202642.5%38.2%15%4%0.28%
Feb 202644.1%39.3%12.1%4.1%0.44%
Mar 202639.9%40.5%14.9%4.2%0.51%
Apr 202639.9%38.9%14.8%5.1%1.3%
May 202639.2%40.3%14.1%4.8%1.6%
Jun 202640.4%37.5%16.2%4.5%1.4%
Jul 202640.9%36.5%16.9%4.2%1.5%
Aug 202639%38.2%16.7%4.5%1.5%
Sep 2026—————

How has the Inner Health and Yakult comparison changed over the last 12 months?

  • Yakult was ahead of Inner Health in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Inner Health’s estimated Share of Search among probiotic brands in New Zealand moved from 17.5% to 16.7%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
  • Across the 11 months ending August 2026, Yakult’s estimated Share of Search among probiotic brands in New Zealand moved from 40.9% to 39%, and its estimated monthly branded searches moved from 3.1K to 3.4K.

How did search popularity change for New Zealand probiotic brands in August 2026?

  1. In August 2026, Yakult lost estimated Share of Search among probiotic brands in New Zealand, from 40.9% to 39%.

How each brand is measured

Brandwave collects information about searches that people make online using Inner Health’s and Yakult’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Inner Health

6 branded search terms

  • inner health gut health
  • inner health plus
  • inner health plus double strength
  • inner health plus double strength probiotic
  • inner health plus probiotics
  • inner health probiotic

Yakult

10 branded search terms

  • milk yakult
  • yakult
  • yakult drink
  • yakult drink probiotic
  • yakult gut health
  • yakult lite
  • yakult near me
  • yakult new zealand
  • yakult nz
  • yakult probiotic

How the Brand Demand Index is measured

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