Clinicians vs Swisse:Which is more popular by branded search in New Zealand?
In August 2026, Clinicians and Swisse were level on Share of Search among supplement brands in New Zealand, with an estimated 2.2K branded searches each, at 10.2% estimated Share of Search each.
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Which is more popular in search, Clinicians or Swisse?
Compare the vitamin and supplement brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clinicians, Swisse. The figures are in the table below the chart.
View monthly share of search table
| Month | Go Healthy | Healtheries | Blackmores | Clinicians | Swisse | Kiwiherb | Thompson's | Good Health | Nature's Way |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 19.8% | 14.8% | 11.4% | 12.4% | 7% | 7.3% | 1.9% | 0.64% |
| Nov 2025 | 24.7% | 20.1% | 15.6% | 11.5% | 11.5% | 6.1% | 7.7% | 2.2% | 0.68% |
| Dec 2025 | 24.2% | 20.5% | 17% | 10.2% | 11.3% | 5.7% | 7.9% | 2.2% | 1% |
| Jan 2026 | 25.9% | 21.9% | 16% | 9.7% | 11.5% | 4.3% | 8.1% | 1.9% | 0.81% |
| Feb 2026 | 23% | 23% | 16.8% | 10.5% | 11.4% | 5.1% | 7.3% | 2.1% | 0.82% |
| Mar 2026 | 23.7% | 22.1% | 16.1% | 10.7% | 11.3% | 6.4% | 6.9% | 1.8% | 1.1% |
| Apr 2026 | 24.2% | 23% | 16% | 9.5% | 11.9% | 5.1% | 7.3% | 1.8% | 1.2% |
| May 2026 | 23.7% | 21.1% | 16.1% | 10.6% | 11.1% | 7.9% | 6.8% | 1.6% | 1% |
| Jun 2026 | 23.7% | 21.4% | 15.5% | 10.8% | 10% | 8.6% | 7% | 2% | 1% |
| Jul 2026 | 23.2% | 21.2% | 16.3% | 11.2% | 10.4% | 8.6% | 6% | 1.9% | 1.2% |
| Aug 2026 | 23.5% | 22.6% | 15.6% | 10.2% | 10.2% | 9.4% | 5.5% | 1.9% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Clinicians and Swisse comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Clinicians took it in June 2026.
- Across the 11 months ending August 2026, Clinicians’ estimated Share of Search among supplement brands in New Zealand moved from 11.4% to 10.2%, and its estimated monthly branded searches moved from 2.1K to 2.2K.
- Across the 11 months ending August 2026, Swisse’s estimated Share of Search among supplement brands in New Zealand moved from 12.4% to 10.2%, and its estimated monthly branded searches moved from 2.3K to 2.2K.
How did search popularity change for New Zealand supplement brands in August 2026?
1 change
In August 2026, Clinicians lost estimated Share of Search among supplement brands in New Zealand, from 11.2% to 10.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Clinicians’ and Swisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clinicians
9 branded search terms
- clinicians
- clinicians co nz
- clinicians magnesium
- clinicians multivitamin
- clinicians near me
- clinicians nz
- clinicians online
- clinicians supplements
- clinicians vitamins
Swisse
21 branded search terms
- swisse
- swisse bright skin
- swisse calcium vitamin d
- swisse collagen
- swisse fish oil
- swisse hair skin nails
- swisse liver detox
- swisse magnesium
- swisse magnesium sleep
- swisse mens multivitamin
- swisse multivitamin
- swisse near me
- swisse nz
- swisse probiotic
- swisse q10
- swisse sleep
- swisse supplements
- swisse vitamin
- swisse vitamin c
- swisse vitamin d
- swisse womens multivitamin
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