Brandwave

Hell Pizza vs Pizza Hut:Which is more popular by branded search in New Zealand?

In August 2026, Pizza Hut had more branded searches than Hell Pizza among pizza chains in New Zealand. Pizza Hut was estimated to have 413K branded searches compared to Hell Pizza’s 114K, and held a 59.6% Share of Search versus Hell Pizza’s 16.4%.

Share of Search among pizza chains in New Zealand in August 2026Which is more popular in search, Hell Pizza or Pizza Hut?
Hell Pizza16.4%114K searches
vs
Pizza Hut59.6%413K searches

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Which is more popular in search, Hell Pizza or Pizza Hut?

Compare the pizza chains New Zealanders order from for delivery and takeaway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hell Pizza and Pizza Hut among pizza chains in New Zealand, by month

Share of Search by month for Pizza Hut, Hell Pizza. The figures are in the table below the chart.

View monthly share of search table
MonthPizza HutHell PizzaDomino'sPizza ClubSal's Pizza
Oct 202555.1%20.4%11.8%9.9%2.7%
Nov 202557.1%17.8%11.9%10.4%2.8%
Dec 202558.3%18.5%11%9.8%2.4%
Jan 202657.4%18%11.6%10.2%2.8%
Feb 202654.1%20.7%11.9%10%3.2%
Mar 202659%18.9%9.7%9.6%2.9%
Apr 202657.9%17.6%10.9%10.9%2.8%
May 202660.5%16.6%10%9.8%3.1%
Jun 202666%15.1%8.3%7.7%2.8%
Jul 202661.1%15.8%11%9.2%2.9%
Aug 202659.6%16.4%11.6%9.5%3%
Sep 2026—————

How has the Hell Pizza and Pizza Hut comparison changed over the last 12 months?

  • Pizza Hut was ahead of Hell Pizza in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Hell Pizza’s estimated Share of Search among pizza chains in New Zealand moved from 20.4% to 16.4%, and its estimated monthly branded searches moved from 137K to 114K.
  • Across the 11 months ending August 2026, Pizza Hut’s estimated Share of Search among pizza chains in New Zealand moved from 55.1% to 59.6%, and its estimated monthly branded searches moved from 371K to 413K.

How did search popularity change for New Zealand pizza chains in August 2026?

  1. In August 2026, Hell Pizza gained estimated Share of Search among pizza chains in New Zealand, from 15.8% to 16.4%.

  2. In August 2026, Pizza Hut lost estimated Share of Search among pizza chains in New Zealand, from 61.1% to 59.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Hell Pizza’s and Pizza Hut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hell Pizza

23 branded search terms

  • hell pizza
  • hell pizza albany
  • hell pizza balmoral
  • hell pizza bond street
  • hell pizza cheapies
  • hell pizza cuba
  • hell pizza cuba st
  • hell pizza deals
  • hell pizza delivery
  • hell pizza discount
  • hell pizza henderson
  • hell pizza hereford st
  • hell pizza highland park
  • hell pizza hours
  • hell pizza menu
  • hell pizza near me
  • hell pizza opening hours
  • hell pizza price
  • hell pizza promo
  • hell pizza royal oak
  • hell pizza strathmore
  • hell pizza symonds st
  • hell pizza voucher

Pizza Hut

27 branded search terms

  • pizza hut
  • pizza hut app
  • pizza hut barrington
  • pizza hut deals
  • pizza hut delivery
  • pizza hut delivery deals
  • pizza hut delivery near me
  • pizza hut hamilton
  • pizza hut henderson
  • pizza hut kelston
  • pizza hut lynfield
  • pizza hut meadowbank
  • pizza hut menu
  • pizza hut menu deals
  • pizza hut near me
  • pizza hut nz
  • pizza hut online
  • pizza hut pickup
  • pizza hut royal oak
  • pizza hut shirley
  • pizza hut website
  • pizza hut wellington
  • pizzahut
  • pizzahut deals
  • pizzahut delivery
  • pizzahut menu
  • pizzahut nz

How the Brand Demand Index is measured

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