Domino's vs Pizza Club:Which is more popular by branded search in New Zealand?

Name: Domino's vs Pizza Club: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Domino's had more branded searches than Pizza Club among pizza chains in New Zealand. Domino's was estimated to have 80.4K branded searches compared to Pizza Club’s 65.6K, and held an 11.6% Share of Search versus Pizza Club’s 9.5%.

Share of Search among pizza chains in New Zealand in August 2026Which is more popular in search, Domino's or Pizza Club?

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Which is more popular in search, Domino's or Pizza Club?

Compare the pizza chains New Zealanders order from for delivery and takeaway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Domino's and Pizza Club among pizza chains in New Zealand, by month

Month	Pizza Hut	Hell Pizza	Domino's	Pizza Club	Sal's Pizza
Oct 2025	55.1%	20.4%	11.8%	9.9%	2.7%
Nov 2025	57.1%	17.8%	11.9%	10.4%	2.8%
Dec 2025	58.3%	18.5%	11%	9.8%	2.4%
Jan 2026	57.4%	18%	11.6%	10.2%	2.8%
Feb 2026	54.1%	20.7%	11.9%	10%	3.2%
Mar 2026	59%	18.9%	9.7%	9.6%	2.9%
Apr 2026	57.9%	17.6%	10.9%	10.9%	2.8%
May 2026	60.5%	16.6%	10%	9.8%	3.1%
Jun 2026	66%	15.1%	8.3%	7.7%	2.8%
Jul 2026	61.1%	15.8%	11%	9.2%	2.9%
Aug 2026	59.6%	16.4%	11.6%	9.5%	3%
Sep 2026	—	—	—	—	—

How has the Domino's and Pizza Club comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Pizza Club took it in April 2026, Domino's took it in May 2026.
Across the 11 months ending August 2026, Domino's’ estimated Share of Search among pizza chains in New Zealand moved from 11.8% to 11.6%, and its estimated monthly branded searches moved from 79.7K to 80.4K.
Across the 11 months ending August 2026, Pizza Club’s estimated Share of Search among pizza chains in New Zealand moved from 9.9% to 9.5%, and its estimated monthly branded searches moved from 67K to 65.6K.

How did search popularity change for New Zealand pizza chains in August 2026?

1 change

In August 2026, Domino's gained estimated Share of Search among pizza chains in New Zealand, from 11% to 11.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Domino's’ and Pizza Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.