Domino's vs Hell Pizza:Which is more popular by branded search in New Zealand?
In August 2026, Hell Pizza had more branded searches than Domino's among pizza chains in New Zealand. Hell Pizza was estimated to have 114K branded searches compared to Domino's’ 80.4K, and held a 16.4% Share of Search versus Domino's’ 11.6%.
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Which is more popular in search, Domino's or Hell Pizza?
Compare the pizza chains New Zealanders order from for delivery and takeaway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hell Pizza, Domino's. The figures are in the table below the chart.
View monthly share of search table
| Month | Pizza Hut | Hell Pizza | Domino's | Pizza Club | Sal's Pizza |
|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 20.4% | 11.8% | 9.9% | 2.7% |
| Nov 2025 | 57.1% | 17.8% | 11.9% | 10.4% | 2.8% |
| Dec 2025 | 58.3% | 18.5% | 11% | 9.8% | 2.4% |
| Jan 2026 | 57.4% | 18% | 11.6% | 10.2% | 2.8% |
| Feb 2026 | 54.1% | 20.7% | 11.9% | 10% | 3.2% |
| Mar 2026 | 59% | 18.9% | 9.7% | 9.6% | 2.9% |
| Apr 2026 | 57.9% | 17.6% | 10.9% | 10.9% | 2.8% |
| May 2026 | 60.5% | 16.6% | 10% | 9.8% | 3.1% |
| Jun 2026 | 66% | 15.1% | 8.3% | 7.7% | 2.8% |
| Jul 2026 | 61.1% | 15.8% | 11% | 9.2% | 2.9% |
| Aug 2026 | 59.6% | 16.4% | 11.6% | 9.5% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Domino's and Hell Pizza comparison changed over the last 12 months?
3 findings
- Hell Pizza was ahead of Domino's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Domino's’ estimated Share of Search among pizza chains in New Zealand moved from 11.8% to 11.6%, and its estimated monthly branded searches moved from 79.7K to 80.4K.
- Across the 11 months ending August 2026, Hell Pizza’s estimated Share of Search among pizza chains in New Zealand moved from 20.4% to 16.4%, and its estimated monthly branded searches moved from 137K to 114K.
How did search popularity change for New Zealand pizza chains in August 2026?
2 changes
In August 2026, Domino's gained estimated Share of Search among pizza chains in New Zealand, from 11% to 11.6%.
In August 2026, Hell Pizza gained estimated Share of Search among pizza chains in New Zealand, from 15.8% to 16.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Domino's’ and Hell Pizza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Domino's
31 branded search terms
- cheapies dominos
- domino's
- domino's deals
- domino's delivery
- domino's menu
- domino's near me
- dominos
- dominos alexandra
- dominos avondale
- dominos bethlehem
- dominos botany
- dominos co nz
- dominos deals
- dominos delivery
- dominos discount vouchers
- dominos fitzroy
- dominos henderson
- dominos hillcrest
- dominos menu
- dominos miramar
- dominos near me
- dominos new brighton
- dominos nz
- dominos online
- dominos pizza deals
- dominos pizza delivery
- dominos pizza near me
- dominos sandringham
- dominos shirley
- dominos vouchers
- pizza dominos
Hell Pizza
23 branded search terms
- hell pizza
- hell pizza albany
- hell pizza balmoral
- hell pizza bond street
- hell pizza cheapies
- hell pizza cuba
- hell pizza cuba st
- hell pizza deals
- hell pizza delivery
- hell pizza discount
- hell pizza henderson
- hell pizza hereford st
- hell pizza highland park
- hell pizza hours
- hell pizza menu
- hell pizza near me
- hell pizza opening hours
- hell pizza price
- hell pizza promo
- hell pizza royal oak
- hell pizza strathmore
- hell pizza symonds st
- hell pizza voucher
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