Brandwave

Domino's vs Pizza Hut:Which is more popular by branded search in New Zealand?

In August 2026, Pizza Hut had more branded searches than Domino's among pizza chains in New Zealand. Pizza Hut was estimated to have 413K branded searches compared to Domino's’ 80.4K, and held a 59.6% Share of Search versus Domino's’ 11.6%.

Share of Search among pizza chains in New Zealand in August 2026Which is more popular in search, Domino's or Pizza Hut?
Domino's11.6%80.4K searches
vs
Pizza Hut59.6%413K searches

Follow Domino's vs Pizza Hut and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Domino's or Pizza Hut?

Compare the pizza chains New Zealanders order from for delivery and takeaway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Domino's and Pizza Hut among pizza chains in New Zealand, by month

Share of Search by month for Pizza Hut, Domino's. The figures are in the table below the chart.

View monthly share of search table
MonthPizza HutHell PizzaDomino'sPizza ClubSal's Pizza
Oct 202555.1%20.4%11.8%9.9%2.7%
Nov 202557.1%17.8%11.9%10.4%2.8%
Dec 202558.3%18.5%11%9.8%2.4%
Jan 202657.4%18%11.6%10.2%2.8%
Feb 202654.1%20.7%11.9%10%3.2%
Mar 202659%18.9%9.7%9.6%2.9%
Apr 202657.9%17.6%10.9%10.9%2.8%
May 202660.5%16.6%10%9.8%3.1%
Jun 202666%15.1%8.3%7.7%2.8%
Jul 202661.1%15.8%11%9.2%2.9%
Aug 202659.6%16.4%11.6%9.5%3%
Sep 2026—————

How has the Domino's and Pizza Hut comparison changed over the last 12 months?

  • Pizza Hut was ahead of Domino's in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Domino's’ estimated Share of Search among pizza chains in New Zealand moved from 11.8% to 11.6%, and its estimated monthly branded searches moved from 79.7K to 80.4K.
  • Across the 11 months ending August 2026, Pizza Hut’s estimated Share of Search among pizza chains in New Zealand moved from 55.1% to 59.6%, and its estimated monthly branded searches moved from 371K to 413K.

How did search popularity change for New Zealand pizza chains in August 2026?

  1. In August 2026, Domino's gained estimated Share of Search among pizza chains in New Zealand, from 11% to 11.6%.

  2. In August 2026, Pizza Hut lost estimated Share of Search among pizza chains in New Zealand, from 61.1% to 59.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Domino's’ and Pizza Hut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Domino's

31 branded search terms

  • cheapies dominos
  • domino's
  • domino's deals
  • domino's delivery
  • domino's menu
  • domino's near me
  • dominos
  • dominos alexandra
  • dominos avondale
  • dominos bethlehem
  • dominos botany
  • dominos co nz
  • dominos deals
  • dominos delivery
  • dominos discount vouchers
  • dominos fitzroy
  • dominos henderson
  • dominos hillcrest
  • dominos menu
  • dominos miramar
  • dominos near me
  • dominos new brighton
  • dominos nz
  • dominos online
  • dominos pizza deals
  • dominos pizza delivery
  • dominos pizza near me
  • dominos sandringham
  • dominos shirley
  • dominos vouchers
  • pizza dominos

Pizza Hut

27 branded search terms

  • pizza hut
  • pizza hut app
  • pizza hut barrington
  • pizza hut deals
  • pizza hut delivery
  • pizza hut delivery deals
  • pizza hut delivery near me
  • pizza hut hamilton
  • pizza hut henderson
  • pizza hut kelston
  • pizza hut lynfield
  • pizza hut meadowbank
  • pizza hut menu
  • pizza hut menu deals
  • pizza hut near me
  • pizza hut nz
  • pizza hut online
  • pizza hut pickup
  • pizza hut royal oak
  • pizza hut shirley
  • pizza hut website
  • pizza hut wellington
  • pizzahut
  • pizzahut deals
  • pizzahut delivery
  • pizzahut menu
  • pizzahut nz

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.