Brandwave

How popular isDomino's?

In September 2026, people searched for Domino's by name about 180,000 times in New Zealand, a 19.2% decrease from the previous year. These searches made up 27.8% of all New Zealand pizza chain searches, placing Domino's second out of five chains. When we asked both ChatGPT and Google AI Overviews about pizza chains, Domino's appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in September 2026

Domino's is the second most searched of 5 competitors and the most recommended in AI answers.

  1. Pizza HutShare of searches 49.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Domino'sShare of searches 27.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Hell PizzaShare of searches 12.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. Pizza ClubShare of searches 6.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Sal's PizzaShare of searches 3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top pizza chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Domino's was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Domino's is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Domino's1st
  2. Pizza Hut2nd
  3. Sal's Pizza3rd
  4. Hell Pizza4th
  5. Pizza Club–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pizza Hut3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Domino's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hell Pizza2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sal's Pizza2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pizza Club0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pizza chains

4 answers

  • Asked ChatGPT

    “Which pizza chain should I shop at in New Zealand?”

    1. 1Domino's
    2. 2Pizza Hut
    3. 3Sal's Pizza

  • Asked ChatGPT

    “What are the best pizza chains in New Zealand?”

    1. 1Sal's Pizza
    2. 2Hell Pizza
    3. 3Domino's
    4. 4Pizza Hut

  • Asked ChatGPT

    “What's the best pizza chain in New Zealand for family dinner?”

    1. 1Domino's
    2. 2Pizza Hut
    3. 3Hell Pizza

  • Searched Google, AI Overview

    “best pizza delivery”

    1. Searched Google, AI Overview

      “cheap pizza delivery”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

    Which pizza chains compete with Domino's?

    Domino's against pizza chains in New Zealand, by month

    Share of searches by month for Pizza Hut, Domino's, Hell Pizza, Pizza Club, Sal's Pizza. The figures are in the table below the chart.

    View monthly share of searches table
    MonthPizza HutDomino'sHell PizzaPizza ClubSal's Pizza
    Oct 202544.3%29.9%16.8%6.8%2.2%
    Nov 202547.2%27.4%15.4%7.6%2.4%
    Dec 202548.4%27.6%15.4%6.6%2%
    Jan 202648.3%26.8%15.1%7.4%2.3%
    Feb 202643.3%30%16.9%7.1%2.7%
    Mar 202648.3%27.5%15.3%6.5%2.4%
    Apr 202647.7%27.3%14.9%7.7%2.4%
    May 202650.6%25.6%14%7.1%2.7%
    Jun 202652.2%25.3%13.9%5.9%2.7%
    Jul 202648.6%27%14.4%7.2%2.8%
    Aug 202647.7%28.7%14%6.9%2.7%
    Sep 202649.6%27.8%12.9%6.6%3%

    1. 1.Pizza Hut

      49.6%

      Held 1st. 321K estimated branded searches, -6.9% vs prior month. Share +1.9 points.

    2. 2.Domino's

      27.8%

      Held 2nd. 180K estimated branded searches, -13.5% vs prior month. Share -0.9 points.

    3. 3.Hell Pizza

      12.9%

      Held 3rd. 83.6K estimated branded searches, -17.2% vs prior month. Share -1 points.

    4. 4.Pizza Club

      6.6%

      Held 4th. 42.9K estimated branded searches, -14.3% vs prior month. Share -0.3 points.

    5. 5.Sal's Pizza

      3%

      Held 5th. 19.4K estimated branded searches, -0.31% vs prior month. Share +0.3 points.

    Compare popularity between Domino's and its closest rivals

    Every comparison with Domino's

    4 comparisons

    How has branded search demand for Domino's changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Domino's in New Zealand fell from 222K to 180K.
    • Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in New Zealand decreased from 29.9% to 27.8%.
    • Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in New Zealand peaked at 30% in February 2026 and was lowest at 25.3% in June 2026.

    How did search popularity change for New Zealand pizza chains in September 2026?

    5 changes

    1. In September 2026, Pizza Hut gained share of searches among pizza chains in New Zealand, from 47.7% to 49.6%.

    2. In September 2026, Hell Pizza lost share of searches among pizza chains in New Zealand, from 14% to 12.9%.

    3. In September 2026, Domino's lost share of searches among pizza chains in New Zealand, from 28.7% to 27.8%.

    4. Estimated monthly branded searches for Sal's Pizza in New Zealand rose 19.6% over 12 measured months, from 16.2K to 19.4K in September 2026.

    5. Estimated monthly branded searches for Pizza Club in New Zealand fell 15.4% over 12 measured months, from 50.7K to 42.9K in September 2026.

    How are Domino's’ branded searches counted?

    20 search terms

    Brandwave collects information about searches that people make online using Domino's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • cheapies dominos
    • domino s
    • domino's
    • domino's delivery
    • domino's menu
    • dominos
    • dominos alexandra
    • dominos avondale
    • dominos bethlehem
    • dominos botany
    • dominos delivery
    • dominos fitzroy
    • dominos henderson
    • dominos hillcrest
    • dominos menu
    • dominos miramar
    • dominos sandringham
    • dominos shirley
    • dominos vouchers
    • pizza dominos

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    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

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