Pizza chains in New Zealand:Which brands are most popular in search?
In August 2026, Pizza Hut was the most searched among pizza chains in New Zealand, with an estimated 413K branded searches and 59.6% estimated Share of Search within this set.
Pizza Hut59.6%
Hell Pizza16.4%Domino's11.6%
- Pizza Club9.5%
Sal's Pizza3%
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Share of SearchLeaderboard
Compare the pizza chains New Zealanders order from for delivery and takeaway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pizza Hut, Hell Pizza, Domino's, Pizza Club, Sal's Pizza. The figures are in the table below the chart.
View monthly share of search table
| Month | Pizza Hut | Hell Pizza | Domino's | Pizza Club | Sal's Pizza |
|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 20.4% | 11.8% | 9.9% | 2.7% |
| Nov 2025 | 57.1% | 17.8% | 11.9% | 10.4% | 2.8% |
| Dec 2025 | 58.3% | 18.5% | 11% | 9.8% | 2.4% |
| Jan 2026 | 57.4% | 18% | 11.6% | 10.2% | 2.8% |
| Feb 2026 | 54.1% | 20.7% | 11.9% | 10% | 3.2% |
| Mar 2026 | 59% | 18.9% | 9.7% | 9.6% | 2.9% |
| Apr 2026 | 57.9% | 17.6% | 10.9% | 10.9% | 2.8% |
| May 2026 | 60.5% | 16.6% | 10% | 9.8% | 3.1% |
| Jun 2026 | 66% | 15.1% | 8.3% | 7.7% | 2.8% |
| Jul 2026 | 61.1% | 15.8% | 11% | 9.2% | 2.9% |
| Aug 2026 | 59.6% | 16.4% | 11.6% | 9.5% | 3% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 413K | -5.7% | -1.5 points | |
| 2, held 2nd | 16.4% | 114K | +0.27% | +0.6 points | |
| 3, held 3rd | 11.6% | 80.4K | +2.1% | +0.6 points | |
| 4, held 4th | 9.5% | 65.6K | -0.7% | +0.2 points | |
| 5, held 5th | 3% | 20.9K | -0.19% | +0.1 points |
59.6%
held 1st · 413K estimated branded searches · -5.7% vs prior month · -1.5 points
16.4%
held 2nd · 114K estimated branded searches · +0.27% vs prior month · +0.6 points
3.
11.6%
held 3rd · 80.4K estimated branded searches · +2.1% vs prior month · +0.6 points
9.5%
held 4th · 65.6K estimated branded searches · -0.7% vs prior month · +0.2 points
3%
held 5th · 20.9K estimated branded searches · -0.19% vs prior month · +0.1 points
Compare search popularity between leading brands
- Pizza Hut vs Hell Pizza: compare search popularity
- Pizza Hut vs Pizza Club: compare search popularity
- Pizza Hut vs Sal's Pizza: compare search popularity
- Hell Pizza vs Pizza Club: compare search popularity
- Hell Pizza vs Sal's Pizza: compare search popularity
- Domino's vs Sal's Pizza: compare search popularity
- Pizza Club vs Sal's Pizza: compare search popularity
- Compare any of these brands
Which brand is most popular in search among pizza chains in New Zealand?
5 brands
In August 2026, Pizza Hut was the most searched among pizza chains in New Zealand, with an estimated 413K branded searches and 59.6% estimated Share of Search within this set. Hell Pizza is in 2nd place, 43.2 percentage points behind at 16.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Pizza Hut | 55.1% → 59.6% | 66%Jun 2026 | 54.1%Feb 2026 | 1st |
| Hell Pizza | 20.4% → 16.4% | 20.7%Feb 2026 | 15.1%Jun 2026 | 2nd |
| Domino's | 11.8% → 11.6% | 11.9%Feb 2026 | 8.3%Jun 2026 | 3rd |
| Pizza Club | 9.9% → 9.5% | 10.9%Apr 2026 | 7.7%Jun 2026 | 4th |
| Sal's Pizza | 2.7% → 3% | 3.2%Feb 2026 | 2.4%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Pizza Hut’s estimated Share of Search among pizza chains in New Zealand increased from 55.1% to 59.6%.
- Across the 11 months ending August 2026, Hell Pizza’s estimated Share of Search among pizza chains in New Zealand decreased from 20.4% to 16.4%.
- Across the 11 months ending August 2026, Pizza Hut’s estimated Share of Search among pizza chains in New Zealand peaked at 66% in June 2026 and was lowest at 54.1% in February 2026.
- Across the 11 months ending August 2026, Hell Pizza’s estimated Share of Search among pizza chains in New Zealand peaked at 20.7% in February 2026 and was lowest at 15.1% in June 2026.
- Across the 11 months ending August 2026, Domino's’ estimated Share of Search among pizza chains in New Zealand peaked at 11.9% in February 2026 and was lowest at 8.3% in June 2026.
- Across the 11 months ending August 2026, Pizza Club’s estimated Share of Search among pizza chains in New Zealand peaked at 10.9% in April 2026 and was lowest at 7.7% in June 2026.
- Across the 11 months ending August 2026, Domino's, Pizza Club and Sal's Pizza held steady: their estimated Share of Search among pizza chains in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand pizza chains in August 2026?
4 changes
In August 2026, Domino's gained estimated Share of Search among pizza chains in New Zealand, from 11% to 11.6%.
In August 2026, Hell Pizza gained estimated Share of Search among pizza chains in New Zealand, from 15.8% to 16.4%.
In August 2026, Pizza Hut lost estimated Share of Search among pizza chains in New Zealand, from 61.1% to 59.6%.
Estimated monthly branded searches for Sal's Pizza in New Zealand rose 14.1% over 11 measured months, from 18.3K to 20.9K in August 2026.
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