Domino's vs Sal's Pizza:Which is more popular by branded search in New Zealand?
In August 2026, Domino's had more branded searches than Sal's Pizza among pizza chains in New Zealand. Domino's was estimated to have 80.4K branded searches compared to Sal's Pizza’s 20.9K, and held an 11.6% Share of Search versus Sal's Pizza’s 3%.
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Which is more popular in search, Domino's or Sal's Pizza?
Compare the pizza chains New Zealanders order from for delivery and takeaway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Domino's, Sal's Pizza. The figures are in the table below the chart.
View monthly share of search table
| Month | Pizza Hut | Hell Pizza | Domino's | Pizza Club | Sal's Pizza |
|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 20.4% | 11.8% | 9.9% | 2.7% |
| Nov 2025 | 57.1% | 17.8% | 11.9% | 10.4% | 2.8% |
| Dec 2025 | 58.3% | 18.5% | 11% | 9.8% | 2.4% |
| Jan 2026 | 57.4% | 18% | 11.6% | 10.2% | 2.8% |
| Feb 2026 | 54.1% | 20.7% | 11.9% | 10% | 3.2% |
| Mar 2026 | 59% | 18.9% | 9.7% | 9.6% | 2.9% |
| Apr 2026 | 57.9% | 17.6% | 10.9% | 10.9% | 2.8% |
| May 2026 | 60.5% | 16.6% | 10% | 9.8% | 3.1% |
| Jun 2026 | 66% | 15.1% | 8.3% | 7.7% | 2.8% |
| Jul 2026 | 61.1% | 15.8% | 11% | 9.2% | 2.9% |
| Aug 2026 | 59.6% | 16.4% | 11.6% | 9.5% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Domino's and Sal's Pizza comparison changed over the last 12 months?
3 findings
- Domino's was ahead of Sal's Pizza in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Domino's’ estimated Share of Search among pizza chains in New Zealand moved from 11.8% to 11.6%, and its estimated monthly branded searches moved from 79.7K to 80.4K.
- Across the 11 months ending August 2026, Sal's Pizza’s estimated Share of Search among pizza chains in New Zealand moved from 2.7% to 3%, and its estimated monthly branded searches moved from 18.3K to 20.9K.
How did search popularity change for New Zealand pizza chains in August 2026?
2 changes
In August 2026, Domino's gained estimated Share of Search among pizza chains in New Zealand, from 11% to 11.6%.
Estimated monthly branded searches for Sal's Pizza in New Zealand rose 14.1% over 11 measured months, from 18.3K to 20.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Domino's’ and Sal's Pizza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Domino's
31 branded search terms
- cheapies dominos
- domino's
- domino's deals
- domino's delivery
- domino's menu
- domino's near me
- dominos
- dominos alexandra
- dominos avondale
- dominos bethlehem
- dominos botany
- dominos co nz
- dominos deals
- dominos delivery
- dominos discount vouchers
- dominos fitzroy
- dominos henderson
- dominos hillcrest
- dominos menu
- dominos miramar
- dominos near me
- dominos new brighton
- dominos nz
- dominos online
- dominos pizza deals
- dominos pizza delivery
- dominos pizza near me
- dominos sandringham
- dominos shirley
- dominos vouchers
- pizza dominos
Sal's Pizza
23 branded search terms
- order sals pizza online
- sal's pizza
- sal's pizza near me
- sals pizza albany
- sals pizza deals
- sals pizza delivery
- sals pizza gluten free
- sals pizza henderson
- sals pizza hours
- sals pizza locations
- sals pizza menu
- sals pizza mount
- sals pizza near me
- sals pizza nz
- sals pizza online
- sals pizza order
- sals pizza price
- sals pizza richmond
- sals pizza slice
- sals pizza special
- sals pizza voucher
- salspizza
- salspizza menu
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