How popular isDomino's in search?
In August 2026, there were an estimated 80.4K branded searches for Domino's in New Zealand which held steady over the last 11 months. Domino's holds 11.6% estimated Share of Search among New Zealand pizza chains and is ranked 3rd of 5 competitors for search popularity.
Pizza Hut59.6%
Hell Pizza16.4%Domino's11.6%
- Pizza Club9.5%
Sal's Pizza3%
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Which pizza chains compete with Domino's?
Share of Search by month for Pizza Hut, Hell Pizza, Domino's, Pizza Club, Sal's Pizza. The figures are in the table below the chart.
View monthly share of search table
| Month | Pizza Hut | Hell Pizza | Domino's | Pizza Club | Sal's Pizza |
|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 20.4% | 11.8% | 9.9% | 2.7% |
| Nov 2025 | 57.1% | 17.8% | 11.9% | 10.4% | 2.8% |
| Dec 2025 | 58.3% | 18.5% | 11% | 9.8% | 2.4% |
| Jan 2026 | 57.4% | 18% | 11.6% | 10.2% | 2.8% |
| Feb 2026 | 54.1% | 20.7% | 11.9% | 10% | 3.2% |
| Mar 2026 | 59% | 18.9% | 9.7% | 9.6% | 2.9% |
| Apr 2026 | 57.9% | 17.6% | 10.9% | 10.9% | 2.8% |
| May 2026 | 60.5% | 16.6% | 10% | 9.8% | 3.1% |
| Jun 2026 | 66% | 15.1% | 8.3% | 7.7% | 2.8% |
| Jul 2026 | 61.1% | 15.8% | 11% | 9.2% | 2.9% |
| Aug 2026 | 59.6% | 16.4% | 11.6% | 9.5% | 3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 413K | -5.7% | -1.5 points | |
| 2, held 2nd | 16.4% | 114K | +0.27% | +0.6 points | |
| 3, held 3rd | 11.6% | 80.4K | +2.1% | +0.6 points | |
| 4, held 4th | 9.5% | 65.6K | -0.7% | +0.2 points | |
| 5, held 5th | 3% | 20.9K | -0.19% | +0.1 points |
59.6%
held 1st · 413K estimated branded searches · -5.7% vs prior month · -1.5 points
16.4%
held 2nd · 114K estimated branded searches · +0.27% vs prior month · +0.6 points
3.
11.6%
held 3rd · 80.4K estimated branded searches · +2.1% vs prior month · +0.6 points
9.5%
held 4th · 65.6K estimated branded searches · -0.7% vs prior month · +0.2 points
3%
held 5th · 20.9K estimated branded searches · -0.19% vs prior month · +0.1 points
Compare search popularity between Domino's and its closest rivals
How has branded search demand for Domino's changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Domino's in New Zealand held steady, from 79.7K to 80.4K.
- Across the 11 months ending August 2026, Domino's’ estimated Share of Search among pizza chains in New Zealand peaked at 11.9% in February 2026 and was lowest at 8.3% in June 2026.
How did search popularity change for New Zealand pizza chains in August 2026?
4 changes
In August 2026, Domino's gained estimated Share of Search among pizza chains in New Zealand, from 11% to 11.6%.
In August 2026, Hell Pizza gained estimated Share of Search among pizza chains in New Zealand, from 15.8% to 16.4%.
In August 2026, Pizza Hut lost estimated Share of Search among pizza chains in New Zealand, from 61.1% to 59.6%.
Estimated monthly branded searches for Sal's Pizza in New Zealand rose 14.1% over 11 measured months, from 18.3K to 20.9K in August 2026.
How is Domino's measured?
Brandwave collects information about searches that people make online using Domino's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
31 branded search terms
- cheapies dominos
- domino's
- domino's deals
- domino's delivery
- domino's menu
- domino's near me
- dominos
- dominos alexandra
- dominos avondale
- dominos bethlehem
- dominos botany
- dominos co nz
- dominos deals
- dominos delivery
- dominos discount vouchers
- dominos fitzroy
- dominos henderson
- dominos hillcrest
- dominos menu
- dominos miramar
- dominos near me
- dominos new brighton
- dominos nz
- dominos online
- dominos pizza deals
- dominos pizza delivery
- dominos pizza near me
- dominos sandringham
- dominos shirley
- dominos vouchers
- pizza dominos
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Is Domino's your brand?
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