Brandwave

Pizza Hut vs Sal's Pizza:Which is more popular by branded search in New Zealand?

In August 2026, Pizza Hut had more branded searches than Sal's Pizza among pizza chains in New Zealand. Pizza Hut was estimated to have 413K branded searches compared to Sal's Pizza’s 20.9K, and held a 59.6% Share of Search versus Sal's Pizza’s 3%.

Share of Search among pizza chains in New Zealand in August 2026Which is more popular in search, Pizza Hut or Sal's Pizza?
Pizza Hut59.6%413K searches
vs
Sal's Pizza3%20.9K searches

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Which is more popular in search, Pizza Hut or Sal's Pizza?

Compare the pizza chains New Zealanders order from for delivery and takeaway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pizza Hut and Sal's Pizza among pizza chains in New Zealand, by month

Share of Search by month for Pizza Hut, Sal's Pizza. The figures are in the table below the chart.

View monthly share of search table
MonthPizza HutHell PizzaDomino'sPizza ClubSal's Pizza
Oct 202555.1%20.4%11.8%9.9%2.7%
Nov 202557.1%17.8%11.9%10.4%2.8%
Dec 202558.3%18.5%11%9.8%2.4%
Jan 202657.4%18%11.6%10.2%2.8%
Feb 202654.1%20.7%11.9%10%3.2%
Mar 202659%18.9%9.7%9.6%2.9%
Apr 202657.9%17.6%10.9%10.9%2.8%
May 202660.5%16.6%10%9.8%3.1%
Jun 202666%15.1%8.3%7.7%2.8%
Jul 202661.1%15.8%11%9.2%2.9%
Aug 202659.6%16.4%11.6%9.5%3%
Sep 2026—————

How has the Pizza Hut and Sal's Pizza comparison changed over the last 12 months?

  • Pizza Hut was ahead of Sal's Pizza in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Pizza Hut’s estimated Share of Search among pizza chains in New Zealand moved from 55.1% to 59.6%, and its estimated monthly branded searches moved from 371K to 413K.
  • Across the 11 months ending August 2026, Sal's Pizza’s estimated Share of Search among pizza chains in New Zealand moved from 2.7% to 3%, and its estimated monthly branded searches moved from 18.3K to 20.9K.

How did search popularity change for New Zealand pizza chains in August 2026?

  1. In August 2026, Pizza Hut lost estimated Share of Search among pizza chains in New Zealand, from 61.1% to 59.6%.

  2. Estimated monthly branded searches for Sal's Pizza in New Zealand rose 14.1% over 11 measured months, from 18.3K to 20.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Pizza Hut’s and Sal's Pizza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pizza Hut

27 branded search terms

  • pizza hut
  • pizza hut app
  • pizza hut barrington
  • pizza hut deals
  • pizza hut delivery
  • pizza hut delivery deals
  • pizza hut delivery near me
  • pizza hut hamilton
  • pizza hut henderson
  • pizza hut kelston
  • pizza hut lynfield
  • pizza hut meadowbank
  • pizza hut menu
  • pizza hut menu deals
  • pizza hut near me
  • pizza hut nz
  • pizza hut online
  • pizza hut pickup
  • pizza hut royal oak
  • pizza hut shirley
  • pizza hut website
  • pizza hut wellington
  • pizzahut
  • pizzahut deals
  • pizzahut delivery
  • pizzahut menu
  • pizzahut nz

Sal's Pizza

23 branded search terms

  • order sals pizza online
  • sal's pizza
  • sal's pizza near me
  • sals pizza albany
  • sals pizza deals
  • sals pizza delivery
  • sals pizza gluten free
  • sals pizza henderson
  • sals pizza hours
  • sals pizza locations
  • sals pizza menu
  • sals pizza mount
  • sals pizza near me
  • sals pizza nz
  • sals pizza online
  • sals pizza order
  • sals pizza price
  • sals pizza richmond
  • sals pizza slice
  • sals pizza special
  • sals pizza voucher
  • salspizza
  • salspizza menu

How the Brand Demand Index is measured

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