Brandwave

How popular isPizza Hut in search?

In August 2026, there were an estimated 413K branded searches for Pizza Hut in New Zealand which is up 11.3% over the last 11 months. Pizza Hut holds 59.6% estimated Share of Search among New Zealand pizza chains and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Pizza Hut59.6%
  2. Hell Pizza16.4%
  3. Domino's11.6%
  4. Pizza Club9.5%
  5. Sal's Pizza3%
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Which pizza chains compete with Pizza Hut?

Pizza Hut against pizza chains in New Zealand, by month

Share of Search by month for Pizza Hut, Hell Pizza, Domino's, Pizza Club, Sal's Pizza. The figures are in the table below the chart.

View monthly share of search table
MonthPizza HutHell PizzaDomino'sPizza ClubSal's Pizza
Oct 202555.1%20.4%11.8%9.9%2.7%
Nov 202557.1%17.8%11.9%10.4%2.8%
Dec 202558.3%18.5%11%9.8%2.4%
Jan 202657.4%18%11.6%10.2%2.8%
Feb 202654.1%20.7%11.9%10%3.2%
Mar 202659%18.9%9.7%9.6%2.9%
Apr 202657.9%17.6%10.9%10.9%2.8%
May 202660.5%16.6%10%9.8%3.1%
Jun 202666%15.1%8.3%7.7%2.8%
Jul 202661.1%15.8%11%9.2%2.9%
Aug 202659.6%16.4%11.6%9.5%3%
Sep 2026—————
  1. 1.Pizza Hut

    59.6%

    held 1st · 413K estimated branded searches · -5.7% vs prior month · -1.5 points

  2. 2.Hell Pizza

    16.4%

    held 2nd · 114K estimated branded searches · +0.27% vs prior month · +0.6 points

  3. 3.Domino's

    11.6%

    held 3rd · 80.4K estimated branded searches · +2.1% vs prior month · +0.6 points

  4. 4.Pizza Club

    9.5%

    held 4th · 65.6K estimated branded searches · -0.7% vs prior month · +0.2 points

  5. held 5th · 20.9K estimated branded searches · -0.19% vs prior month · +0.1 points

Compare search popularity between Pizza Hut and its closest rivals

How has branded search demand for Pizza Hut changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pizza Hut in New Zealand rose from 371K to 413K.
  • Across the 11 months ending August 2026, Pizza Hut’s estimated Share of Search among pizza chains in New Zealand increased from 55.1% to 59.6%.
  • Across the 11 months ending August 2026, Pizza Hut’s estimated Share of Search among pizza chains in New Zealand peaked at 66% in June 2026 and was lowest at 54.1% in February 2026.

How did search popularity change for New Zealand pizza chains in August 2026?

  1. In August 2026, Domino's gained estimated Share of Search among pizza chains in New Zealand, from 11% to 11.6%.

  2. In August 2026, Hell Pizza gained estimated Share of Search among pizza chains in New Zealand, from 15.8% to 16.4%.

  3. In August 2026, Pizza Hut lost estimated Share of Search among pizza chains in New Zealand, from 61.1% to 59.6%.

  4. Estimated monthly branded searches for Sal's Pizza in New Zealand rose 14.1% over 11 measured months, from 18.3K to 20.9K in August 2026.

How is Pizza Hut measured?

Brandwave collects information about searches that people make online using Pizza Hut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • pizza hut
  • pizza hut app
  • pizza hut barrington
  • pizza hut deals
  • pizza hut delivery
  • pizza hut delivery deals
  • pizza hut delivery near me
  • pizza hut hamilton
  • pizza hut henderson
  • pizza hut kelston
  • pizza hut lynfield
  • pizza hut meadowbank
  • pizza hut menu
  • pizza hut menu deals
  • pizza hut near me
  • pizza hut nz
  • pizza hut online
  • pizza hut pickup
  • pizza hut royal oak
  • pizza hut shirley
  • pizza hut website
  • pizza hut wellington
  • pizzahut
  • pizzahut deals
  • pizzahut delivery
  • pizzahut menu
  • pizzahut nz

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How the Brand Demand Index is measured

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