Brandwave

How popular isHell Pizza in search?

In August 2026, there were an estimated 114K branded searches for Hell Pizza in New Zealand which is down 17.2% over the last 11 months. Hell Pizza holds 16.4% estimated Share of Search among New Zealand pizza chains and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Pizza Hut59.6%
  2. Hell Pizza16.4%
  3. Domino's11.6%
  4. Pizza Club9.5%
  5. Sal's Pizza3%
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Which pizza chains compete with Hell Pizza?

Hell Pizza against pizza chains in New Zealand, by month

Share of Search by month for Pizza Hut, Hell Pizza, Domino's, Pizza Club, Sal's Pizza. The figures are in the table below the chart.

View monthly share of search table
MonthPizza HutHell PizzaDomino'sPizza ClubSal's Pizza
Oct 202555.1%20.4%11.8%9.9%2.7%
Nov 202557.1%17.8%11.9%10.4%2.8%
Dec 202558.3%18.5%11%9.8%2.4%
Jan 202657.4%18%11.6%10.2%2.8%
Feb 202654.1%20.7%11.9%10%3.2%
Mar 202659%18.9%9.7%9.6%2.9%
Apr 202657.9%17.6%10.9%10.9%2.8%
May 202660.5%16.6%10%9.8%3.1%
Jun 202666%15.1%8.3%7.7%2.8%
Jul 202661.1%15.8%11%9.2%2.9%
Aug 202659.6%16.4%11.6%9.5%3%
Sep 2026—————
  1. 1.Pizza Hut

    59.6%

    held 1st · 413K estimated branded searches · -5.7% vs prior month · -1.5 points

  2. 2.Hell Pizza

    16.4%

    held 2nd · 114K estimated branded searches · +0.27% vs prior month · +0.6 points

  3. 3.Domino's

    11.6%

    held 3rd · 80.4K estimated branded searches · +2.1% vs prior month · +0.6 points

  4. 4.Pizza Club

    9.5%

    held 4th · 65.6K estimated branded searches · -0.7% vs prior month · +0.2 points

  5. held 5th · 20.9K estimated branded searches · -0.19% vs prior month · +0.1 points

Compare search popularity between Hell Pizza and its closest rivals

How has branded search demand for Hell Pizza changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hell Pizza in New Zealand fell from 137K to 114K.
  • Across the 11 months ending August 2026, Hell Pizza’s estimated Share of Search among pizza chains in New Zealand decreased from 20.4% to 16.4%.
  • Across the 11 months ending August 2026, Hell Pizza’s estimated Share of Search among pizza chains in New Zealand peaked at 20.7% in February 2026 and was lowest at 15.1% in June 2026.

How did search popularity change for New Zealand pizza chains in August 2026?

  1. In August 2026, Domino's gained estimated Share of Search among pizza chains in New Zealand, from 11% to 11.6%.

  2. In August 2026, Hell Pizza gained estimated Share of Search among pizza chains in New Zealand, from 15.8% to 16.4%.

  3. In August 2026, Pizza Hut lost estimated Share of Search among pizza chains in New Zealand, from 61.1% to 59.6%.

  4. Estimated monthly branded searches for Sal's Pizza in New Zealand rose 14.1% over 11 measured months, from 18.3K to 20.9K in August 2026.

How is Hell Pizza measured?

Brandwave collects information about searches that people make online using Hell Pizza’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • hell pizza
  • hell pizza albany
  • hell pizza balmoral
  • hell pizza bond street
  • hell pizza cheapies
  • hell pizza cuba
  • hell pizza cuba st
  • hell pizza deals
  • hell pizza delivery
  • hell pizza discount
  • hell pizza henderson
  • hell pizza hereford st
  • hell pizza highland park
  • hell pizza hours
  • hell pizza menu
  • hell pizza near me
  • hell pizza opening hours
  • hell pizza price
  • hell pizza promo
  • hell pizza royal oak
  • hell pizza strathmore
  • hell pizza symonds st
  • hell pizza voucher

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How the Brand Demand Index is measured

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Is Hell Pizza your brand?

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