Brandwave

Burger King vs Hell Pizza:Which is more popular?

In September 2026, Burger King had more branded searches than Hell Pizza among fast food chains in New Zealand. Burger King had about 120,000 branded searches, while Hell Pizza had 79,800. Burger King made up 13.8% of all fast food chain searches we track, and Hell Pizza accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about fast food chains, Hell Pizza appeared in one of the three answers and Burger King in none.

Among fast food chains in New Zealand in September 2026

Who do people search for more?

Burger King, about 51% more searches than Hell Pizza

Burger King 120K searchesHell Pizza 79.8K searches

Who does AI mention more?

Hell Pizza, mentioned in 1 of 3 answers, Burger King in 0

Hell Pizza in 1 of 3Burger King in 0 of 3

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Top fast food chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hell Pizza was mentioned in one out of three: in one of the three ChatGPT answers. Burger King did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BurgerFuel1st
  2. McDonald's2nd
  3. KFC3rd
  4. Wendy's4th
  5. Subway5th
  6. Hell Pizza6th
  7. Carl's Jr.7th
  8. Taco Bell8th
  9. Pita Pit9th
  10. Burger King–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KFC3 of 3Named in 3 of 3 ChatGPT answers
  • McDonald's3 of 3Named in 3 of 3 ChatGPT answers
  • BurgerFuel3 of 3Named in 3 of 3 ChatGPT answers
  • Subway3 of 3Named in 3 of 3 ChatGPT answers
  • Wendy's2 of 3Named in 2 of 3 ChatGPT answers
  • Hell Pizza1 of 3Named in 1 of 3 ChatGPT answers
  • Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
  • Carl's Jr.1 of 3Named in 1 of 3 ChatGPT answers
  • Pita Pit1 of 3Named in 1 of 3 ChatGPT answers
  • Burger King0 of 3Named in 0 of 3 ChatGPT answers

+4 more

See every answer about fast food chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Burger King or Hell Pizza more popular in search?

This chart shows how often people search Google for Burger King and Hell Pizza by name. Each line represents a brand's share of searches for all 14 fast food chains we track, month by month, from searches in New Zealand.

Burger King and Hell Pizza among fast food chains in New Zealand, by month

Share of searches by month for Burger King, Hell Pizza. The figures are in the table below the chart.

View monthly share of searches table
MonthKFCMcDonald'sBurger KingHell PizzaTaco BellNando'sWendy'sCarl's Jr.BurgerFuelPopeyesPita PitZambreroSubwayMexicali Fresh
Oct 202531%21.6%11.9%10.1%3.6%3.9%3.6%4%2.8%3.4%2.2%0.84%0.59%0.48%
Nov 202528.7%23.8%11.4%9.4%4%4.3%3.9%3.1%3.1%3.6%2.5%0.95%0.64%0.54%
Dec 202526.5%25.6%11.8%10%5.4%3.9%3.6%2.7%2.8%3.3%2.3%1%0.48%0.48%
Jan 202621.6%28%12.9%9.1%5.7%4.3%4.1%3%3.1%3.6%2.5%0.96%0.64%0.53%
Feb 202623.8%26.5%12.2%10.2%5.2%4%3.6%3.3%2.8%3.3%2.9%1%0.61%0.59%
Mar 202623.5%26.6%12.3%9.8%5.2%4.2%4.2%3.3%2.7%3.3%2.7%1%0.7%0.56%
Apr 202623.6%26.7%12.3%9.8%5.4%4.3%3.6%3.4%3.3%3.3%2.2%1%0.67%0.46%
May 202624.7%23.2%14.2%9.9%5.5%4.5%3.5%3.4%3.3%3.5%2.2%1%0.69%0.47%
Jun 202626.2%21%13.5%10.5%5.7%4.2%3.8%3.5%3.6%3.6%2.3%1.1%0.74%0.5%
Jul 202626.6%21.3%11.7%10.5%6%4.8%3.9%3.6%3.6%3.5%2.3%0.91%0.73%0.51%
Aug 202626.2%21%11.9%11%5.9%4.8%4%3.7%3.1%3.7%2.4%0.96%0.82%0.53%
Sep 202626.5%21%13.8%9.1%5.8%4.8%4.1%3.8%3.1%3%2.4%0.98%0.89%0.54%

How has the Burger King and Hell Pizza comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fast food chains in September 2026?

2 changes

  1. In September 2026, Burger King gained share of searches among fast food chains in New Zealand, from 11.9% to 13.8%.

  2. In September 2026, Hell Pizza lost share of searches among fast food chains in New Zealand, from 11% to 9.1%.

How are branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Burger King’s and Hell Pizza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burger King

16 branded search terms

  • burger king
  • burger king delivery
  • burger king epsom
  • burger king hamilton
  • burger king hastings
  • burger king hillcrest
  • burger king linwood
  • burger king menu
  • burger king papatoetoe
  • burger king shirley
  • burger king vouchers
  • burgerking
  • burgerking delivery
  • burgerking menu
  • promo burger king
  • whopper burger king

Hell Pizza

10 branded search terms

  • hell pizza
  • hell pizza albany
  • hell pizza balmoral
  • hell pizza cheapies
  • hell pizza cuba
  • hell pizza henderson
  • hell pizza hours
  • hell pizza promo
  • hell pizza strathmore
  • hell pizza voucher

How the Brand Demand Index is measured

Other head-to-heads among fast food chains

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