Brandwave

Hell Pizza vs Subway:Which is more popular?

In September 2026, Hell Pizza had more branded searches than Subway among fast food chains in New Zealand. Hell Pizza had about 79,800 branded searches, while Subway had 7,760. Hell Pizza made up 9.1% of all fast food chain searches we track, and Subway accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about fast food chains, Subway appeared in all three answers and Hell Pizza in one. Subway was mentioned before Hell Pizza in two out of three answers.

Among fast food chains in New Zealand in September 2026

Who do people search for more?

Hell Pizza, about 10 searches for every 1 for Subway

Hell Pizza 79.8K searchesSubway 7.8K searches

Who does AI mention more?

Subway, mentioned in every answer we collected

Subway in 3 of 3Hell Pizza in 1 of 3

Who does AI recommend more?

Subway, named ahead of Hell Pizza in 2 of 3 answers

Subway first in 2Hell Pizza first in 1

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Top fast food chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Subway appeared in all three answers. Hell Pizza was mentioned in one out of three: in one of the three ChatGPT answers. Subway was listed before Hell Pizza in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BurgerFuel1st
  2. McDonald's2nd
  3. KFC3rd
  4. Wendy's4th
  5. Subway5th
  6. Hell Pizza6th
  7. Carl's Jr.7th
  8. Taco Bell8th
  9. Pita Pit9th
  10. Burger King–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KFC3 of 3Named in 3 of 3 ChatGPT answers
  • McDonald's3 of 3Named in 3 of 3 ChatGPT answers
  • BurgerFuel3 of 3Named in 3 of 3 ChatGPT answers
  • Subway3 of 3Named in 3 of 3 ChatGPT answers
  • Wendy's2 of 3Named in 2 of 3 ChatGPT answers
  • Hell Pizza1 of 3Named in 1 of 3 ChatGPT answers
  • Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
  • Carl's Jr.1 of 3Named in 1 of 3 ChatGPT answers
  • Pita Pit1 of 3Named in 1 of 3 ChatGPT answers
  • Burger King0 of 3Named in 0 of 3 ChatGPT answers

+4 more

See every answer about fast food chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hell Pizza or Subway more popular in search?

This chart shows how often people search Google for Hell Pizza and Subway by name. Each line represents a brand's share of searches for all 14 fast food chains we track, month by month, from searches in New Zealand.

Hell Pizza and Subway among fast food chains in New Zealand, by month

Share of searches by month for Hell Pizza, Subway. The figures are in the table below the chart.

View monthly share of searches table
MonthKFCMcDonald'sBurger KingHell PizzaTaco BellNando'sWendy'sCarl's Jr.BurgerFuelPopeyesPita PitZambreroSubwayMexicali Fresh
Oct 202531%21.6%11.9%10.1%3.6%3.9%3.6%4%2.8%3.4%2.2%0.84%0.59%0.48%
Nov 202528.7%23.8%11.4%9.4%4%4.3%3.9%3.1%3.1%3.6%2.5%0.95%0.64%0.54%
Dec 202526.5%25.6%11.8%10%5.4%3.9%3.6%2.7%2.8%3.3%2.3%1%0.48%0.48%
Jan 202621.6%28%12.9%9.1%5.7%4.3%4.1%3%3.1%3.6%2.5%0.96%0.64%0.53%
Feb 202623.8%26.5%12.2%10.2%5.2%4%3.6%3.3%2.8%3.3%2.9%1%0.61%0.59%
Mar 202623.5%26.6%12.3%9.8%5.2%4.2%4.2%3.3%2.7%3.3%2.7%1%0.7%0.56%
Apr 202623.6%26.7%12.3%9.8%5.4%4.3%3.6%3.4%3.3%3.3%2.2%1%0.67%0.46%
May 202624.7%23.2%14.2%9.9%5.5%4.5%3.5%3.4%3.3%3.5%2.2%1%0.69%0.47%
Jun 202626.2%21%13.5%10.5%5.7%4.2%3.8%3.5%3.6%3.6%2.3%1.1%0.74%0.5%
Jul 202626.6%21.3%11.7%10.5%6%4.8%3.9%3.6%3.6%3.5%2.3%0.91%0.73%0.51%
Aug 202626.2%21%11.9%11%5.9%4.8%4%3.7%3.1%3.7%2.4%0.96%0.82%0.53%
Sep 202626.5%21%13.8%9.1%5.8%4.8%4.1%3.8%3.1%3%2.4%0.98%0.89%0.54%

How has the Hell Pizza and Subway comparison changed over the last 12 months?

3 findings
  • Hell Pizza was ahead of Subway in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hell Pizza’s share of searches among fast food chains in New Zealand moved from 10.1% to 9.1%, and its estimated monthly branded searches moved from 120K to 79.8K.
  • Across the 12 months ending September 2026, Subway’s share of searches among fast food chains in New Zealand moved from 0.59% to 0.89%, and its estimated monthly branded searches moved from 7K to 7.8K.

How did search popularity change for New Zealand fast food chains in September 2026?

2 changes

  1. In September 2026, Hell Pizza lost share of searches among fast food chains in New Zealand, from 11% to 9.1%.

  2. Estimated monthly branded searches for Subway in New Zealand rose 11.2% over 12 measured months, from 7K to 7.8K in September 2026.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Hell Pizza’s and Subway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hell Pizza

10 branded search terms

  • hell pizza
  • hell pizza albany
  • hell pizza balmoral
  • hell pizza cheapies
  • hell pizza cuba
  • hell pizza henderson
  • hell pizza hours
  • hell pizza promo
  • hell pizza strathmore
  • hell pizza voucher

Subway

7 branded search terms

  • subway catering menu
  • subway delivery
  • subway menu
  • subway menu nutrition
  • subway morning menu
  • subway sandwich
  • subway sandwich platter

How the Brand Demand Index is measured

Other head-to-heads among fast food chains

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