Brandwave

Campbell Pilates & Wellness vs KX Pilates Bethlehem:Which is more popular?

In September 2026, KX Pilates Bethlehem had more branded searches than Campbell Pilates & Wellness among Tauranga Pilates studios in New Zealand. KX Pilates Bethlehem had about 210 branded searches, while Campbell Pilates & Wellness had 10. KX Pilates Bethlehem made up 21.6% of all Tauranga Pilates studio searches we track, and Campbell Pilates & Wellness accounted for 1%. When we asked ChatGPT and Google AI Overviews about Tauranga Pilates studios, both Campbell Pilates & Wellness and KX Pilates Bethlehem appeared in all three answers. KX Pilates Bethlehem was mentioned before Campbell Pilates & Wellness in two out of three answers.

Among Tauranga Pilates studios in New Zealand in September 2026

Who do people search for more?

KX Pilates Bethlehem, about 21 searches for every 1 for Campbell Pilates & Wellness

KX Pilates Bethlehem 210 searchesCampbell Pilates & Wellness 10 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Campbell Pilates & Wellness in 3 of 3KX Pilates Bethlehem in 3 of 3

Who does AI recommend more?

KX Pilates Bethlehem, named ahead of Campbell Pilates & Wellness in 2 of 3 answers

KX Pilates Bethlehem first in 2Campbell Pilates & Wellness first in 1

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Top Tauranga Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Campbell Pilates & Wellness and KX Pilates Bethlehem showed up in all three answers. KX Pilates Bethlehem was listed before Campbell Pilates & Wellness in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Pilates Loft1st
  2. The Pilates Fix2nd
  3. Boost Reformer Pilates3rd
  4. KX Pilates Bethlehem4th
  5. Campbell Pilates & Wellness5th
  6. Encore Pilates6th
  7. Reform Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Campbell Pilates & Wellness or KX Pilates Bethlehem more popular in search?

This chart shows how often people search Google for Campbell Pilates & Wellness and KX Pilates Bethlehem by name. Each line represents a brand's share of searches for all seven Tauranga Pilates studios we track, month by month, from searches in New Zealand.

Campbell Pilates & Wellness and KX Pilates Bethlehem among Tauranga Pilates studios in New Zealand, by month

Share of searches by month for KX Pilates Bethlehem, Campbell Pilates & Wellness. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessThe Pilates FixKX Pilates BethlehemThe Pilates LoftBoost Reformer PilatesEncore PilatesCampbell Pilates & Wellness
Oct 202525.6%17.9%22.2%18.8%9.4%5.1%0.85%
Nov 202525.5%17.9%24.5%17%6.6%7.5%0.94%
Dec 202525.7%20%30.5%14.3%4.8%3.8%0.95%
Jan 202629.9%16.4%23.9%14.2%8.2%6%1.5%
Feb 202623.8%17.2%26.2%14.8%9%4.9%4.1%
Mar 202622%21.2%24.2%13.6%10.6%6.1%2.3%
Apr 202622.5%18.9%28.8%13.5%9.9%4.5%1.8%
May 202622.7%17.6%26.9%12.6%9.2%6.7%4.2%
Jun 202625.2%16.2%23.4%16.2%9.9%7.2%1.8%
Jul 202623.3%20.7%22.4%12.9%9.5%8.6%2.6%
Aug 202625%22.8%22.8%10.9%9.8%6.5%2.2%
Sep 202623.7%22.7%21.6%12.4%11.3%7.2%1%

How has the Campbell Pilates & Wellness and KX Pilates Bethlehem comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga Pilates studios in September 2026?

2 changes

  1. In September 2026, KX Pilates Bethlehem lost share of searches among Tauranga Pilates studios in New Zealand, from 22.8% to 21.6%.

  2. In September 2026, Campbell Pilates & Wellness lost share of searches among Tauranga Pilates studios in New Zealand, from 2.2% to 1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Campbell Pilates & Wellness’ and KX Pilates Bethlehem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Campbell Pilates & Wellness

1 branded search term

  • campbell pilates & wellness

KX Pilates Bethlehem

1 branded search term

  • kx pilates bethlehem

How the Brand Demand Index is measured

Other head-to-heads among Tauranga Pilates studios

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