Brandwave

Black Swan Lakeside Boutique Hotel vs Regal Palms Resort:Which is more popular in New Zealand?

In October 2026, Regal Palms Resort had more branded searches than Black Swan Lakeside Boutique Hotel among Rotorua hotels in New Zealand. Regal Palms Resort had about 2,480 branded searches, while Black Swan Lakeside Boutique Hotel had 720. Regal Palms Resort made up 7.6% of all Rotorua hotel searches we track, and Black Swan Lakeside Boutique Hotel accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about Rotorua hotels, Black Swan Lakeside Boutique Hotel appeared in all three answers and Regal Palms Resort in two. Black Swan Lakeside Boutique Hotel was mentioned before Regal Palms Resort in two out of three answers.

Among Rotorua hotels in New Zealand in October 2026

Who do people search for more?

Regal Palms Resort, about 3 searches for every 1 for Black Swan Lakeside Boutique Hotel

Regal Palms Resort 2.5K searchesBlack Swan Lakeside Boutique Hotel 720 searches

Who does AI mention more?

Black Swan Lakeside Boutique Hotel, mentioned in every answer we collected

Black Swan Lakeside Boutique Hotel in 3 of 3Regal Palms Resort in 2 of 3

Who does AI recommend more?

Black Swan Lakeside Boutique Hotel, named ahead of Regal Palms Resort in 2 of 3 answers

Black Swan Lakeside Boutique Hotel first in 2Regal Palms Resort first in 1

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Top Rotorua hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Black Swan Lakeside Boutique Hotel appeared in all three answers. Regal Palms Resort was mentioned in two out of three: in two of the three ChatGPT answers. Black Swan Lakeside Boutique Hotel was listed before Regal Palms Resort in two out of three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Black Swan Lakeside Boutique Hotel or Regal Palms Resort more popular in search?

This chart shows how often people search Google for Black Swan Lakeside Boutique Hotel and Regal Palms Resort by name. Each line represents a brand's share of searches for all nine Rotorua hotels we track, month by month, from searches in New Zealand.

Black Swan Lakeside Boutique Hotel and Regal Palms Resort among Rotorua hotels in New Zealand, by month

Share of searches by month for Regal Palms Resort, Black Swan Lakeside Boutique Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthMillennium Hotel RotoruaPullman RotoruaSudima Lake RotoruaNovotel Rotorua LakesideRegal Palms ResortRegent of RotoruaAura AccommodationPrince's Gate HotelBlack Swan Lakeside Boutique Hotel
Nov 202529.9%17.1%16.1%10.8%7.4%8.6%4.8%2.6%2.6%
Dec 202525.8%17.9%20.9%11.4%7.1%7.5%4.9%2.3%2.3%
Jan 202629%16.4%19.2%13%6.9%6.9%4.5%2.1%2.1%
Feb 202628.2%16.9%18.6%10.2%7.8%8.2%4.5%2.8%2.8%
Mar 202628.8%16.8%19.1%10.5%7.5%6.9%4.6%2.9%2.9%
Apr 202627.9%19.8%18.4%12.4%6%6.6%3.6%2.8%2.4%
May 202630.3%18%16.5%13.4%5.3%5.7%3.9%3.9%3%
Jun 202625.5%22.5%16.8%13.7%4.9%5.9%4%4%2.7%
Jul 202629.2%21.6%15.8%13%4.7%5.7%3.8%3.8%2.4%
Aug 202630.2%19.4%16.2%13.3%3.9%5.7%3.9%4.8%2.6%
Sep 202627.9%19.7%15.1%15.2%6.4%5.3%4.4%3.6%2.4%
Oct 202630.6%17.5%16.6%11.2%7.6%7.3%4%3.1%2.2%

How has branded search for Black Swan Lakeside Boutique Hotel and Regal Palms Resort changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua hotels in October 2026?

2 changes

  1. In October 2026, Regal Palms Resort gained share of searches among Rotorua hotels in New Zealand, from 6.4% to 7.6%.

  2. Estimated monthly branded searches for Black Swan Lakeside Boutique Hotel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026.

How are Black Swan Lakeside Boutique Hotel’s and Regal Palms Resort’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Black Swan Lakeside Boutique Hotel’s and Regal Palms Resort’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Swan Lakeside Boutique Hotel

2 branded search terms

  • black swan lakeside boutique hotel
  • black swan lakeside boutique hotel rotorua

Regal Palms Resort

2 branded search terms

  • regal palms resort
  • regal palms resort rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua hotels

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