Brandwave

Wellington recruitment agencies in New Zealand:Which brands are most popular in search?

In August 2026, Hays was the most searched among wellington recruitment agencies in New Zealand, with an estimated 4.1K branded searches and 39.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Hays39.4%
  2. Madison Recruitment22.4%
  3. Beyond Recruitment18.7%
  4. Alpha Recruitment16.2%
  5. McLaren Recruitment3.4%

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Share of SearchLeaderboard

Compare Wellington recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wellington recruitment agencies in New Zealand, by month

Share of Search by month for Hays, Madison Recruitment, Beyond Recruitment, Alpha Recruitment, McLaren Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthHaysMadison RecruitmentBeyond RecruitmentAlpha RecruitmentMcLaren Recruitment
Oct 202543.1%23.3%16.4%14.9%2.4%
Nov 202544%22.1%15.5%16.2%2.2%
Dec 202542.4%26.4%14%15.5%1.7%
Jan 202643.8%26.6%14.2%12.3%3.1%
Feb 202641%28.1%15%12.7%3.2%
Mar 202643.4%23%15.3%15.5%2.8%
Apr 202643.2%20.7%16.7%16.8%2.5%
May 202641.5%22%16.9%16.9%2.5%
Jun 202639.7%22.8%17.2%17.7%2.6%
Jul 202638.2%22.7%18.6%17%3.4%
Aug 202639.4%22.4%18.7%16.2%3.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Hays

    39.4%

    held 1st · 4.1K estimated branded searches · +1.2% vs prior month · +1.2 points

  2. 2.Madison Recruitment

    22.4%

    held 2nd · 2.3K estimated branded searches · -3.3% vs prior month · -0.4 points

  3. 3.Beyond Recruitment

    18.7%

    held 3rd · 1.9K estimated branded searches · -1% vs prior month · +0.1 points

  4. 4.Alpha Recruitment

    16.2%

    held 4th · 1.7K estimated branded searches · -6.7% vs prior month · -0.9 points

  5. 5.McLaren Recruitment

    3.4%

    held 5th · 350 estimated branded searches · -2.8% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among wellington recruitment agencies in New Zealand?

In August 2026, Hays was the most searched among wellington recruitment agencies in New Zealand, with an estimated 4.1K branded searches and 39.4% estimated Share of Search within this set. Madison Recruitment is in 2nd place, 17 percentage points behind at 22.4% Share of Search.

New Zealand wellington recruitment agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hays43.1% → 39.4%44%Nov 202538.2%Jul 20261st
Madison Recruitment23.3% → 22.4%28.1%Feb 202620.7%Apr 20262nd
Beyond Recruitment16.4% → 18.7%18.7%Aug 202614%Dec 20253rd
Alpha Recruitment14.9% → 16.2%17.7%Jun 202612.3%Jan 20264th
McLaren Recruitment2.4% → 3.4%3.4%Jul 20261.7%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand decreased from 43.1% to 39.4%.
  • Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand decreased from 23.3% to 22.4%.
  • Across the 11 months ending August 2026, Beyond Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand increased from 16.4% to 18.7%.
  • Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand increased from 14.9% to 16.2%.
  • Across the 11 months ending August 2026, McLaren Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand increased from 2.4% to 3.4%.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 44% in November 2025 and was lowest at 38.2% in July 2026.
  • Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 28.1% in February 2026 and was lowest at 20.7% in April 2026.
  • Across the 11 months ending August 2026, Beyond Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 18.7% in August 2026 and was lowest at 14% in December 2025.
  • Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 17.7% in June 2026 and was lowest at 12.3% in January 2026.
  • Across the 11 months ending August 2026, McLaren Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 3.4% in July 2026 and was lowest at 1.7% in December 2025.

How did search popularity change for New Zealand wellington recruitment agencies in August 2026?

  1. In August 2026, Hays gained estimated Share of Search among wellington recruitment agencies in New Zealand, from 38.2% to 39.4%.

  2. In August 2026, Alpha Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 17% to 16.2%.

  3. Beyond Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand has gained ground for 3 months in a row, from 16.9% to 18.7% in August 2026.

  4. Estimated monthly branded searches for McLaren Recruitment in New Zealand rose 45.8% over 11 measured months, from 240 to 350 in August 2026.

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