Vinyl and laminate flooring brands in New Zealand:Which are most popular?

Name: Vinyl and laminate flooring brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Quick-Step was the most searched vinyl and laminate flooring brand in New Zealand, accounting for 46.8% of all searches among the five brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Quick-Step and Pergo were mentioned most often, in four of the five answers. Karndean was recommended most often, coming first in two out of three responses that gave a list.

Follow vinyl and laminate flooring brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Quick-Step and Pergo were mentioned most often, in four of the five answers. Karndean was recommended most often, coming first in two out of three answers that gave a list. Quick-Step was second, and Pergo was third. Tarkett, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Quick-Step	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Pergo	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Karndean	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Gerflor	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Tarkett	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Quick-Step4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Karndean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gerflor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vinyl and laminate flooring brands

5 answers

Asked ChatGPT
“Which vinyl and laminate flooring brand should I buy in New Zealand?”
1. 1Quick-Step
2. 2Pergo
3. 3Karndean
Asked ChatGPT
“What are the best vinyl and laminate flooring brands in New Zealand?”
1. 1Karndean
2. 2Gerflor
3. 3Quick-Step
4. 4Pergo
Asked ChatGPT
“What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?”
1. 1Karndean
2. 2Quick-Step
3. 3Pergo
Searched Google, AI Overview
“vinyl plank flooring nz”
Searched Google, AI Overview
“laminate flooring nz”
1. 1Quick-Step
2. 2Pergo

Not named in any answer:

Tarkett

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which vinyl and laminate flooring brands do people search for most?

This chart shows how often people search Google for each vinyl and laminate flooring brand by name. Each line represents a brand's share of searches for all five vinyl and laminate flooring brands we track, month by month, from searches in New Zealand.

Share of searches among vinyl and laminate flooring brands in New Zealand, by month

Month	Quick-Step	Karndean	Tarkett	Gerflor	Pergo
Nov 2025	50.8%	26.9%	15.5%	3.8%	2.9%
Dec 2025	61.9%	19%	11.3%	4.9%	2.8%
Jan 2026	50%	24.3%	12.6%	9.8%	3.3%
Feb 2026	54.1%	21.6%	14.4%	5.9%	4.1%
Mar 2026	51.4%	22.6%	15.6%	7%	3.5%
Apr 2026	49.6%	25.8%	14.6%	6.3%	3.8%
May 2026	51.2%	23.5%	15%	6.9%	3.5%
Jun 2026	53.6%	20.9%	15.7%	7.7%	2.1%
Jul 2026	53.8%	20.6%	16.8%	5.9%	2.9%
Aug 2026	53%	23.9%	15%	5.3%	2.8%
Sep 2026	49.1%	22.9%	19.3%	5.5%	3.2%
Oct 2026	46.8%	24.8%	18.3%	6.9%	3.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Quick-StepUnilin (Mohawk Industries)	46.8%	1K	-4.7%	-2.3 points
2, held 2nd	KarndeanKarndean Designflooring	24.8%	540	+8%	+1.8 points
3, held 3rd	Tarkett	18.3%	400	-4.8%	-0.9 points
4, held 4th	Gerflor	6.9%	150	+25%	+1.4 points
5, held 5th	Pergo	3.2%	70	0%	0 points

1.Quick-Step
46.8%
Held 1st. 1K estimated branded searches, -4.7% vs prior month. Share -2.3 points.
2.Karndean
24.8%
Held 2nd. 540 estimated branded searches, +8% vs prior month. Share +1.8 points.
3.Tarkett
18.3%
Held 3rd. 400 estimated branded searches, -4.8% vs prior month. Share -0.9 points.
4.Gerflor
6.9%
Held 4th. 150 estimated branded searches, +25% vs prior month. Share +1.4 points.
5.Pergo
3.2%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among vinyl and laminate flooring brands in New Zealand?

5 brands

In October 2026, Quick-Step was the most searched among vinyl and laminate flooring brands in New Zealand, with an estimated 1K branded searches, 46.8% of all searches for the five tracked by the Brandwave Brand Demand Index. Karndean is in 2nd place, 22 percentage points behind at 24.8%.

New Zealand vinyl and laminate flooring brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Quick-Step	50.8% → 46.8%	61.9%Dec 2025	46.8%Oct 2026	1st
Karndean	26.9% → 24.8%	26.9%Nov 2025	19%Dec 2025	2nd
Tarkett	15.5% → 18.3%	19.3%Sep 2026	11.3%Dec 2025	3rd
Gerflor	3.8% → 6.9%	9.8%Jan 2026	3.8%Nov 2025	4th
Pergo	2.9% → 3.2%	4.1%Feb 2026	2.1%Jun 2026	5th

Each finding as a sentence

Across the 12 months ending October 2026, Quick-Step’s share of searches among vinyl and laminate flooring brands in New Zealand decreased from 50.8% to 46.8%.
Across the 12 months ending October 2026, Karndean’s share of searches among vinyl and laminate flooring brands in New Zealand decreased from 26.9% to 24.8%.
Across the 12 months ending October 2026, Tarkett’s share of searches among vinyl and laminate flooring brands in New Zealand increased from 15.5% to 18.3%.
Across the 12 months ending October 2026, Gerflor’s share of searches among vinyl and laminate flooring brands in New Zealand increased from 3.8% to 6.9%.
Across the 12 months ending October 2026, Quick-Step’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 61.9% in December 2025 and was lowest at 46.8% in October 2026.
Across the 12 months ending October 2026, Karndean’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 26.9% in November 2025 and was lowest at 19% in December 2025.
Across the 12 months ending October 2026, Tarkett’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 19.3% in September 2026 and was lowest at 11.3% in December 2025.
Across the 12 months ending October 2026, Gerflor’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 9.8% in January 2026 and was lowest at 3.8% in November 2025.
Across the 12 months ending October 2026, Pergo’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 4.1% in February 2026 and was lowest at 2.1% in June 2026.
Across the 12 months ending October 2026, Pergo held steady: its share of searches among vinyl and laminate flooring brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?

4 changes

In October 2026, Karndean gained share of searches among vinyl and laminate flooring brands in New Zealand, from 22.9% to 24.8%.
In October 2026, Gerflor gained share of searches among vinyl and laminate flooring brands in New Zealand, from 5.5% to 6.9%.
In October 2026, Quick-Step lost share of searches among vinyl and laminate flooring brands in New Zealand, from 49.1% to 46.8%.
In October 2026, Tarkett lost share of searches among vinyl and laminate flooring brands in New Zealand, from 19.3% to 18.3%.

How are branded searches counted for vinyl and laminate flooring brands?

167 search terms

Each brand's share of searches among vinyl and laminate flooring brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.