Gerflor vs Tarkett:Which is more popular in New Zealand?
In October 2026, Tarkett had more branded searches than Gerflor among vinyl and laminate flooring brands in New Zealand. Tarkett had about 400 branded searches, while Gerflor had 150. Tarkett made up 18.3% of all vinyl and laminate flooring brand searches we track, and Gerflor accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, Gerflor appeared in one of the five answers and Tarkett in none.
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Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gerflor was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tarkett did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Karndean1st
Quick-Step2nd
Pergo3rd
Gerflor4th
Tarkett–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Quick-Step4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Karndean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gerflor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vinyl and laminate flooring brands
5 answers
Asked ChatGPT
“Which vinyl and laminate flooring brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best vinyl and laminate flooring brands in New Zealand?”
Asked ChatGPT
“What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?”
Searched Google, AI Overview
“vinyl plank flooring nz”
Searched Google, AI Overview
“laminate flooring nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gerflor or Tarkett more popular in search?
This chart shows how often people search Google for Gerflor and Tarkett by name. Each line represents a brand's share of searches for all five vinyl and laminate flooring brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tarkett, Gerflor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Quick-Step | Karndean | Tarkett | Gerflor | Pergo |
|---|---|---|---|---|---|
| Nov 2025 | 50.8% | 26.9% | 15.5% | 3.8% | 2.9% |
| Dec 2025 | 61.9% | 19% | 11.3% | 4.9% | 2.8% |
| Jan 2026 | 50% | 24.3% | 12.6% | 9.8% | 3.3% |
| Feb 2026 | 54.1% | 21.6% | 14.4% | 5.9% | 4.1% |
| Mar 2026 | 51.4% | 22.6% | 15.6% | 7% | 3.5% |
| Apr 2026 | 49.6% | 25.8% | 14.6% | 6.3% | 3.8% |
| May 2026 | 51.2% | 23.5% | 15% | 6.9% | 3.5% |
| Jun 2026 | 53.6% | 20.9% | 15.7% | 7.7% | 2.1% |
| Jul 2026 | 53.8% | 20.6% | 16.8% | 5.9% | 2.9% |
| Aug 2026 | 53% | 23.9% | 15% | 5.3% | 2.8% |
| Sep 2026 | 49.1% | 22.9% | 19.3% | 5.5% | 3.2% |
| Oct 2026 | 46.8% | 24.8% | 18.3% | 6.9% | 3.2% |
How has branded search for Gerflor and Tarkett changed in New Zealand over the last 12 months?
3 findings
- Tarkett was ahead of Gerflor in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Gerflor’s share of searches among vinyl and laminate flooring brands in New Zealand moved from 3.8% to 6.9%, and its estimated monthly branded searches moved from 90 to 150.
- Across the 12 months ending October 2026, Tarkett’s share of searches among vinyl and laminate flooring brands in New Zealand moved from 15.5% to 18.3%, and its estimated monthly branded searches moved from 370 to 400.
How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?
2 changes
In October 2026, Gerflor gained share of searches among vinyl and laminate flooring brands in New Zealand, from 5.5% to 6.9%.
In October 2026, Tarkett lost share of searches among vinyl and laminate flooring brands in New Zealand, from 19.3% to 18.3%.
How are Gerflor’s and Tarkett’s branded searches counted?
52 search terms
Brandwave collects information about searches that people make online using Gerflor’s and Tarkett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gerflor
23 branded search terms
- gerflor
- gerflor ballerina
- gerflor flooring
- gerflor gti
- gerflor gti max
- gerflor linoleum
- gerflor primer
- gerflor pvc
- gerflor senso
- gerflor senso adjust
- gerflor senso natural
- gerflor senso rustic
- gerflor senso urban
- gerflor sports flooring
- gerflor taraflex
- gerflor tarasafe
- gerflor tarasafe ultra
- gerflor texline
- gerflor texline hqr
- gerflor vinyl
- gerflor vinyl flooring
- gerflor virtuo
- vinyl gerflor
Tarkett
29 branded search terms
- desso tarkett
- progen tarkett
- tarkett
- tarkett aloft
- tarkett bioclean
- tarkett commercial flooring
- tarkett flooring
- tarkett granit
- tarkett gym flooring
- tarkett iconik
- tarkett id inspiration
- tarkett injoy papoula
- tarkett iq
- tarkett iq granit
- tarkett iq megalit
- tarkett iq optima
- tarkett johnsonite
- tarkett laminate flooring
- tarkett loose lay
- tarkett optima
- tarkett progen
- tarkett refresher
- tarkett rubber flooring
- tarkett safetred
- tarkett vinyl
- tarkett vinyl flooring
- tarkett vinyl plank
- tarkett wood
- tarkett wood flooring
Other head-to-heads among vinyl and laminate flooring brands
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