Brandwave

How popular isGerflor?

In October 2026, people searched for Gerflor by name about 150 times in New Zealand, a 66.7% increase from the previous year. These searches made up 6.9% of all New Zealand vinyl and laminate flooring brand searches, placing Gerflor fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about vinyl and laminate flooring brands, Gerflor appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in October 2026

Gerflor is the fourth most searched of 5 competitors and the fourth most recommended in the AI answers we collected.

  1. Quick-StepShare of searches 46.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. KarndeanShare of searches 24.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. TarkettShare of searches 18.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GerflorShare of searches 6.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. PergoShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gerflor was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gerflor is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karndean1st
  2. Quick-Step2nd
  3. Pergo3rd
  4. Gerflor4th
  5. Tarkett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quick-Step4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pergo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karndean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gerflor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarkett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vinyl and laminate flooring brands

5 answers

  • Asked ChatGPT

    “Which vinyl and laminate flooring brand should I buy in New Zealand?”

    1. 1Quick-Step
    2. 2Pergo
    3. 3Karndean

  • Asked ChatGPT

    “What are the best vinyl and laminate flooring brands in New Zealand?”

    1. 1Karndean
    2. 2Gerflor
    3. 3Quick-Step
    4. 4Pergo

  • Asked ChatGPT

    “What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?”

    1. 1Karndean
    2. 2Quick-Step
    3. 3Pergo

  • Searched Google, AI Overview

    “vinyl plank flooring nz”

    1. Searched Google, AI Overview

      “laminate flooring nz”

      1. 1Quick-Step
      2. 2Pergo

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    How often do people search for Gerflor compared with other New Zealand vinyl and laminate flooring brands?

    Gerflor against vinyl and laminate flooring brands in New Zealand, by month

    Share of searches by month for Quick-Step, Karndean, Tarkett, Gerflor, Pergo. The figures are in the table below the chart.

    View monthly share of searches table
    MonthQuick-StepKarndeanTarkettGerflorPergo
    Nov 202550.8%26.9%15.5%3.8%2.9%
    Dec 202561.9%19%11.3%4.9%2.8%
    Jan 202650%24.3%12.6%9.8%3.3%
    Feb 202654.1%21.6%14.4%5.9%4.1%
    Mar 202651.4%22.6%15.6%7%3.5%
    Apr 202649.6%25.8%14.6%6.3%3.8%
    May 202651.2%23.5%15%6.9%3.5%
    Jun 202653.6%20.9%15.7%7.7%2.1%
    Jul 202653.8%20.6%16.8%5.9%2.9%
    Aug 202653%23.9%15%5.3%2.8%
    Sep 202649.1%22.9%19.3%5.5%3.2%
    Oct 202646.8%24.8%18.3%6.9%3.2%

    1. 1.Quick-Step

      46.8%

      Held 1st. 1K estimated branded searches, -4.7% vs prior month. Share -2.3 points.

    2. 2.Karndean

      24.8%

      Held 2nd. 540 estimated branded searches, +8% vs prior month. Share +1.8 points.

    3. 3.Tarkett

      18.3%

      Held 3rd. 400 estimated branded searches, -4.8% vs prior month. Share -0.9 points.

    4. 4.Gerflor

      6.9%

      Held 4th. 150 estimated branded searches, +25% vs prior month. Share +1.4 points.

    5. 5.Pergo

      3.2%

      Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Gerflor and its closest rivals

    Every comparison with Gerflor

    4 comparisons

    How has branded search demand for Gerflor changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Gerflor in New Zealand rose from 90 to 150.
    • Across the 12 months ending October 2026, Gerflor’s share of searches among vinyl and laminate flooring brands in New Zealand increased from 3.8% to 6.9%.
    • Across the 12 months ending October 2026, Gerflor’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 9.8% in January 2026 and was lowest at 3.8% in November 2025.

    How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?

    4 changes

    1. In October 2026, Karndean gained share of searches among vinyl and laminate flooring brands in New Zealand, from 22.9% to 24.8%.

    2. In October 2026, Gerflor gained share of searches among vinyl and laminate flooring brands in New Zealand, from 5.5% to 6.9%.

    3. In October 2026, Quick-Step lost share of searches among vinyl and laminate flooring brands in New Zealand, from 49.1% to 46.8%.

    4. In October 2026, Tarkett lost share of searches among vinyl and laminate flooring brands in New Zealand, from 19.3% to 18.3%.

    How are Gerflor’s branded searches counted?

    23 search terms

    Brandwave collects information about searches that people make online using Gerflor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • gerflor
    • gerflor ballerina
    • gerflor flooring
    • gerflor gti
    • gerflor gti max
    • gerflor linoleum
    • gerflor primer
    • gerflor pvc
    • gerflor senso
    • gerflor senso adjust
    • gerflor senso natural
    • gerflor senso rustic
    • gerflor senso urban
    • gerflor sports flooring
    • gerflor taraflex
    • gerflor tarasafe
    • gerflor tarasafe ultra
    • gerflor texline
    • gerflor texline hqr
    • gerflor vinyl
    • gerflor vinyl flooring
    • gerflor virtuo
    • vinyl gerflor

    Do you work for Gerflor? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

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